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- Tasks: Drive user growth in Ghana through innovative campaigns and community engagement.
- Company: Join NALA, a fast-growing fintech revolutionising global payments.
- Benefits: Enjoy 27 days off, birthday leave, and a $1000 learning budget.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Make a real impact in the fintech space while building connections.
- Qualifications: 4+ years in user acquisition with strong community focus.
The predicted salary is between 36000 - 60000 £ per year.
NALA is building Payments for the Next Billion. We operate two core products: NALA, our consumer app for cross-border payments, and Rafiki, our B2B payments infrastructure. Our team includes alumni from top companies and we prioritise customer satisfaction.
Your Mission: We are hiring a Growth Manager to own the execution of our consumer growth targets in Ghana. You will drive campaigns across established and new growth channels, working closely with the diaspora community.
Your Responsibilities:
- Growth Execution: Responsible for executing the plan to hit all consumer growth targets in your region.
- Partnerships & Events: Source, negotiate, and execute local partnerships and community events.
- Campaign Management: Set up, run, and optimise multi-channel campaigns (both online and offline).
- Community Building: Source and manage relationships with community ambassadors and influencers.
- Customer Research: Conduct regular customer research to unlock new insights and identify new growth levers.
- Manage to Targets: Achieve key performance indicators while operating within CAC constraints.
- Reporting & Analysis: Monitor, analyse, and report on all growth metrics, providing data-driven insights to the P&L Lead.
Must-have requirements:
- Experience: 4+ years in user acquisition or market expansion in high-velocity environments.
- Execution Focus: Proven experience executing multi-channel campaigns to meet specific targets.
- Community Focus: Experience working closely with diaspora communities.
- Analytical Skills: Strong understanding of growth funnels and metrics.
- Collaboration: Ability to work closely with a P&L Lead and other central teams.
- Language: Fluent English.
Nice to have requirements:
- Fluency in relevant African languages is a strong plus.
Success in the role looks like:
- 30-Day Metrics: Acquire 300+ new users through digital or offline channels.
- 60-Day Metrics: Deliver 1,000+ cumulative new users across all acquisition efforts.
- 90-Day Metrics: Drive 2,500+ total users acquired via owned efforts.
Interview Process: Submit your application through our ATS Workable. If successful, you will go through a Talent Screen, Technical Problem Solving session, and a final interview with the COO & Co-Founder.
Benefits:
- 27 Days Off Plus UK Bank Holidays.
- Birthday Leave.
- Enhanced Parental Leave.
- Enhanced Pension.
- Global Workspace access.
- Learning Budget of $1000 annually.
- Themed snacks and Friday lunch.
- Monthly Socials.
- Free Coffee.
Growth Manager - Ghana employer: NALA
Contact Detail:
NALA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager - Ghana
✨Tip Number 1
Get to know the community! Since you'll be working closely with the diaspora, spend some time engaging with them. Attend local events, join online forums, and connect with influencers. This will help you understand their needs and how NALA can serve them better.
✨Tip Number 2
Show off your hands-on approach! When you're in interviews, share specific examples of campaigns you've executed. Talk about the challenges you faced and how you overcame them. This will demonstrate that you're not just a planner but a doer who gets results.
✨Tip Number 3
Be data-driven! Make sure you can discuss growth metrics like CAC and LTV confidently. Prepare to share insights from your past experiences that led to successful user acquisition. This will show that you can think analytically and make informed decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the NALA team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Growth Manager - Ghana
Some tips for your application 🫡
Be Authentic: When you're filling out your application, let your true self shine through. We want to see your personality and passion for the role, so don’t hold back! Share your experiences that align with our mission at NALA.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences match the Growth Manager role. Use keywords from the job description to show us you understand what we’re looking for!
Show Your Impact: We love seeing results! In your application, include specific examples of how you've driven growth or made an impact in previous roles. Numbers speak volumes, so if you’ve got metrics, flaunt them!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at NALA
✨Know NALA Inside Out
Before your interview, make sure you understand NALA's mission and products thoroughly. Familiarise yourself with their consumer app and B2B payments infrastructure. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Hands-On Experience
As a Growth Manager, you'll need to prove you're a 'doer'. Prepare specific examples of past campaigns you've executed, especially in high-velocity environments. Highlight your ability to drive user acquisition and community engagement, as this is crucial for NALA's growth strategy.
✨Connect with the Diaspora Community
Since working closely with the diaspora community is key for this role, come prepared with insights or ideas on how to engage them effectively. Share any relevant experiences you've had in building relationships within similar communities, as this will show your capability to drive growth in Ghana.
✨Be Data-Driven
NALA values analytical skills, so be ready to discuss metrics like CAC, LTV, and conversion rates. Bring examples of how you've used data to inform your strategies and decisions in previous roles. This will demonstrate your ability to monitor and optimise growth efforts effectively.