At a Glance
- Tasks: Own web tracking, optimise APIs, and ensure data quality for our analytics platform.
- Company: Join one of the UK's favourite wine clubs, passionate about quality and customer experience.
- Benefits: Competitive salary, personal development budget, generous holiday, and wellness support.
- Other info: Flexible hybrid working and a commitment to diversity and inclusivity.
- Why this job: Make a real impact in the world of wine with innovative analytics solutions.
- Qualifications: Experience in digital analytics, GA4, GTM, and strong SQL skills required.
In a nutshell, we're all about making the world of wine a better place – we fund and source directly from independent winemakers to bring customers better quality wine for a better price, with no middlemen. We’re one of the UK's favourite wine clubs, shipping over 1 million cases a year to curious wine lovers, and our global team is entrepreneurial, obsessive about customer experience and driven by performance.
Location & Flexible Working
London or Norwich Office – Hybrid role (1 day a week in office).
What you’ll do
- Web Tracking Stack Ownership: Act as the single technical authority for tag firing, event delivery and the dataLayer contract across GA4, Amplitude and client‑/server‑side GTM.
- Signal Engineering: Maintain and optimise server‑side conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API), driving high Event Match Quality scores and hardening identifier coverage.
- Architecture & Schema Design: Architect, document and implement structured dataLayer schemas and author precise technical specifications for front‑end teams.
- Warehouse Integration: Partner with Data Engineering on the pipeline from GA4 BigQuery export into our downstream data warehouse, preserving event‑level fidelity for unified reporting.
- Data Quality Agenda: Define data standards, build automated validation frameworks and anomaly alerting, and lead investigations into cross‑tool discrepancies.
- Platform Enablement: Drive the adoption of our web analytics platform across Naked Wines, run role‑specific training, build self‑serve documentation and empower teams.
- Cross‑Functional Support: Support the broader analytics engineering function across the full stack – from the browser tracking event down to data warehouse and semantic layer.
What you’ll bring
- Proven experience in a technical digital analytics or implementation engineering role, with deep, hands‑on mastery of GA4 and GTM (both client‑side and server‑side).
- Strong understanding of dataLayer design, event‑driven tracking patterns and translating business requirements into clean event schemas.
- Hands‑on experience implementing analytics within a Shopify Plus environment, navigating its dataLayer, theme architecture and checkout tracking constraints.
- Competency with BigQuery, writing SQL to validate, transform and reconcile raw event‑level data from the GA4 BigQuery export schema.
- Elite debugging skills using GA Debugger, Tag Assistant and Chrome DevTools to root‑cause tracking gaps.
- Exceptional stakeholder management skills, explaining technical tracking, privacy and attribution concepts simply to commercial and marketing teams.
- Bonus points: Familiarity with HTML/CSS, front‑end development practices, or exposure to Looker and advanced data visualisation tools.
Benefits
- A competitive salary of £60‑75k pa plus annual bonus opportunity.
- Personal Healthcare.
- 26 days holiday and bank holidays (with flexible buy/sell options).
- A £300 annual personal development budget.
- £450 every year to treat yourself to wines.
- Paid leave to volunteer and wellbeing support.
- Enhanced parental leave and surprise gifts, including Naked Wine.
Equal Opportunities
At Naked Wines we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. We are dedicated to ensuring all employees are treated fairly and equitably, and encourage applications from individuals of disadvantaged backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and minority ethnic backgrounds, and those with lived experiences of discrimination. We are committed to providing reasonable adjustments throughout the recruitment process.
Senior Analytics Implementation Engineer employer: Naked Wines
At Naked Wines, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions innovation and customer experience. With a competitive salary, generous benefits including a personal development budget and wellness support, and the flexibility of hybrid working in London or Norwich, we empower our employees to thrive both personally and professionally. Join us in our mission to revolutionise the wine industry while enjoying unique perks like annual wine allowances and volunteer leave.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analytics Implementation Engineer
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in analytics implementation. This is a great way to demonstrate your hands-on mastery of GA4 and GTM to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on common technical questions related to dataLayer design and event-driven tracking patterns. Practice explaining complex concepts simply, as you'll need to communicate effectively with both technical and non-technical teams.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Naked Wines.
We think you need these skills to ace Senior Analytics Implementation Engineer
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Analytics Implementation Engineer. Highlight your experience with GA4, GTM, and any relevant projects that showcase your skills in dataLayer design and event tracking.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about analytics and how you can contribute to making the world of wine better. Share specific examples of your past work that align with our mission and values.
Show Off Your Technical Skills:Don’t hold back on showcasing your technical prowess! Mention your hands-on experience with BigQuery, SQL, and debugging tools. We love seeing candidates who can clearly articulate their technical journey.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Naked Wines
✨Know Your Tech Inside Out
Make sure you’re well-versed in GA4, GTM, and the dataLayer design. Brush up on your server-side conversion APIs and be ready to discuss how you've implemented analytics in a Shopify Plus environment. The more specific examples you can provide, the better!
✨Showcase Your Problem-Solving Skills
Prepare to talk about past challenges you've faced in analytics implementation. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help demonstrate your elite debugging skills and how you’ve tackled tracking gaps.
✨Communicate Like a Pro
Since you'll need to explain technical concepts to non-technical teams, practice simplifying complex ideas. Think about how you would explain event-driven tracking patterns or privacy concerns to someone without a technical background. Clear communication is key!
✨Be Ready for Cross-Functional Collaboration
Expect questions about how you’ve worked with different teams in the past. Highlight your stakeholder management skills and any experience you have in training others or building documentation. Show that you can empower teams to use analytics effectively.
