Senior Brand & Campaign Manager - Fixed Term in London

This is a fixed term position for 9 months covering maternity leave beginning June 22nd.

In a nutshell, we’re all about making the world of wine a better place. We fund and source directly from independent winemakers to bring customers better quality wine for a better price. No thirsty middlemen as far as the eye can see. It’s a different way of doing things, sure. But it works. We’re one of the UK’s favourite wine clubs, shipping over 1 million cases a year to curious wine lovers. And with an ambitious road ahead, we’ve got no plans on plugging the cork on growth.

Our global team (we have offices in the US and Australia, too) is entrepreneurial by nature, obsessive about customer experience and driven by performance. All things that make Naked a great place to grow both personally and professionally. And yes, we like wine. A lot.

About the Role: The Brand and Campaigns Manager ensures the Naked Wines brand and Customer Value Proposition are expressed clearly, consistently, and distinctively in the moments that matter most to Angels — present and future.

Building on the foundations of centrally led brand development, this role focuses on embedding brand strategy within priority go-to-market (GTM) campaigns, ensuring strong alignment between long-term brand intent and in-market execution. The role strengthens how brand principles, tone of voice, and storytelling are applied across markets, channels, and customer segments. This position represents an evolution of brand project leadership into closer partnership with GTM execution — maintaining core brand stewardship while ensuring the brand shows up effectively at scale.

Location & Flexible working: London or Norwich Office Hybrid Role (1-2 days a week in the office).

Requirements

What you will do:

• Brand Stewardship & Evolution
  • Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently.
  • Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution.
  • Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working.
  • Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council.
• Go-to-Market Campaign Collaboration
  • Support established GTM strategy, planning, and prioritisation frameworks.
  • Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures.
  • Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results.
  • Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery.
  • Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders.
  • Suggest improvements to campaign planning and delivery processes based on hands-on experience.
  • Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution.

Supervisory Responsibilities

This position has no supervisory responsibilities.

What you will bring:

• Skilled with MS Office Suite (Word, Excel, PPT) and/or Google Workspaces.
• Understanding of organizational goals, office procedures, policies and Employee Handbook.
• Proof of eligibility to work in your country of employment (UK).
• Ability to analyze situations and implement solutions independently.
• Ability to work cooperatively and establish and maintain effective work relationships while performing duties.
• Ability to organize work to meet deadlines.

You exhibit our Naked behaviours:

• Ambition (dream big): implementing strategy into action and providing feedback (what works and doesn't).
• Judgement (make good decisions): questioning the status quo, testing hypotheses and sharing outcomes.
• Discipline (adhere to high standards): delivering on commitments, on time with quality.
• Influence (have a big impact): collaborating effectively, actively working on own development.
• Accountability (take full responsibility): delivering results: recognising mistakes and quickly shares them.

Finally, you live by our Naked values:

• You support all stakeholders from the Winemaker, through to the Customer. We are Naked Together.
• You embrace growth, pushing yourself out of your comfort zone to overcome obstacles.
• You always start with our customers and winemakers.
• You keep it simple and are data-led, from the wine itself to the ways of working.
• You do the right thing, holding yourself accountable with honesty and openness.

Benefits

As part of the Naked family, we want you to know we've got your back. Here are a few of the perks you'll enjoy when you join the team…

• A competitive salary of £50-60K pa (depending on location and experience).
• 26 days holiday and bank holidays (pro-rated for contract).
• A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked.
• £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course (pro-rated for contract).
• We want to do our bit for the community and give everyone paid leave to volunteer.
• We have Wellbeing Champions and access to mindfulness resources.
• We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...

Equal Opportunities

At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation.

We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio-economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.

Accessibility and Adjustments

Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch. In your application, feel free to indicate your preferred pronouns (for example - she/her/hers, he/him/his, they/them/theirs, etc) to help us better address and respect your identity throughout the process.