Growth Product Designer

In a nutshell, we're all about making the world of wine a better place. We fund and source directly from independent winemakers to bring customers better quality wine for a better price. No thirsty middlemen as far as the eye can see. It's a different way of doing things, sure. But it works. We're one of the UK's favourite wine clubs, shipping over 1 million cases a year to curious wine lovers. And with an ambitious road ahead, we've got no plans on plugging the cork on growth. Our global team is entrepreneurial by nature, obsessive about customer experience and driven by performance. All things that make Naked a great place to grow both personally and professionally. And yes, we like wine. A lot.

This role sits at the heart of how new customers discover, join, and fall in love with Naked Wines. You'll design and optimise acquisition, onboarding, and conversion experiences across web and mobile, working closely with Product, Engineering, Marketing, and Analytics to experiment, learn fast, and unlock growth.

Location & Flexible Working: London Hybrid (1-2 days/week in the London Office)

Responsibilities

• Design and optimise acquisition and conversion journeys across web and mobile, including landing pages, onboarding flows, and sign-up experiences.
• Partner with Product, Engineering, Marketing, and Analytics to identify growth opportunities and turn them into high-impact design solutions.
• Lead design for experimentation and CRO initiatives, from hypothesis creation through test design, iteration, and learnings.
• Use quantitative and qualitative insights to inform and validate design decisions.
• Rapidly prototype, test, and iterate on ideas in a fast-moving, test-and-learn environment.
• Balance speed, quality, and consistency while working within (and contributing to) our design system.
• Clearly communicate design rationale, trade-offs, and outcomes, connecting design decisions to customer value and business impact.
• Continuously refine experiences to reduce friction, build trust, and improve conversion, activation, and retention metrics.

Qualifications

• 3-6+ years' experience in product design, with a strong focus on growth, acquisition and CRO.
• A proven track record of improving conversion, activation, retention, or revenue through design.
• Hands-on experience with experimentation and A/B testing, including interpreting results and iterating based on data.
• Strong UX and visual design skills, with a sharp eye for clarity, hierarchy, and persuasive design.
• High proficiency in Figma, including component-based workflows and collaboration within design systems.
• Comfort using data and insight to inform decisions.
• Experience working closely with cross-functional growth or product teams.
• A commercial and customer-first mindset, with an understanding of how design choices drive business outcomes.
• Confidence working in ambiguous problem spaces and moving quickly without sacrificing quality.

You

• Ambition: Carrying out plans effectively and actively seeking opportunities to learn.
• Judgement: Testing ideas and learning from outcomes; surfacing risks early.
• Discipline: Planning well and delivering high-quality work consistently and efficiently.
• Influence: Collaborating across teams and seeking input to widen expertise.
• Accountability: Sharing honest updates and taking responsibility for outcomes.

Values

• You support all stakeholders from the Winemaker, through to the Customer.
• You embrace growth, pushing yourself out of your comfort zone to overcome obstacles.
• You always start with our customers and winemakers.
• You keep it simple and are data-led.
• You do the right thing, holding yourself accountable with honesty and openness.

Recruitment Process

• Hiring Manager Interview (30 mins) > Task & Task Presentation (60 mins) > Final Interview (45 mins).

Benefits

• A competitive salary of £75k pa plus annual bonus potential.
• 26 days holiday and bank holidays (you can buy or sell holiday too).
• A £300 annual personal development budget.
• £450 every year to treat yourself to some of our delicious wines.
• Paid leave to volunteer.
• Wellbeing support and access to mindfulness resources.
• Enhanced parental leave.
• Thoughtful gifts including Naked Wine.

Equal Opportunities

At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK.

Accessibility and Adjustments

Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch.