Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Analyse customer behaviour and turn data into actionable insights for smarter decisions.
- Company: Join one of the UK's favourite wine clubs with a global presence.
- Benefits: Competitive salary, generous holiday, personal development budget, and wine perks.
- Other info: Flexible hybrid role with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer experience while working with data you love.
- Qualifications: 2-3 years in analytics, strong SQL skills, and a passion for customer insights.
The predicted salary is between 42000 - 84000 £ per year.
In a nutshell, we’re all about making the world of wine a better place. We fund and source directly from independent winemakers to bring customers better quality wine for a better price. No thirsty middlemen as far as the eye can see.
It’s a different way of doing things, sure. But it works. We’re one of the UK’s favourite wine clubs, shipping over 1 million cases a year to curious wine lovers. And with an ambitious road ahead, we’ve got no plans on plugging the cork on growth.
Our global team (we have offices in the US and Australia, too) is entrepreneurial by nature, obsessive about customer experience and driven by performance. All things that make Naked a great place to grow both personally and professionally. And yes, we like wine. A lot.
It takes a village to be Naked. That’s why we’re always on the lookout for eager talent to join the club. And now, our Customer Analytics team is looking for a Customer Analyst to join the fun. This role sits at the heart of how we understand, acquire, engage and retain our customers. You’ll partner closely with teams across Acquisition, Loyalty & Retention and Product, helping turn complex customer data into clear, actionable insights that drive smarter decisions and better outcomes.
If you’re excited by customer behaviour, love digging into data, and want your analysis to genuinely influence strategy, there’s a Naked welcome pack with your name on it. Together, we’ll take Naked Wines to the next level - and share our not-so-well-kept secret with the world.
Location & Flexible working: London or Norwich Office Hybrid Role (1 day a week in the office).
Responsibilities
- Analyse customer behaviour across the full lifecycle to uncover drivers of acquisition, engagement, retention and lifetime value (LTV)
- Build and evolve customer segmentations to support pricing, product development and personalised marketing strategies
- Support key strategic initiatives (such as retention programmes and lifecycle improvements) through exploratory analysis, experiment design and performance evaluation
- Analyse engagement with marketing communications to improve targeting, messaging and channel effectiveness
- Deliver insights into how customers interact with our website and apps, identifying opportunities to improve experience and conversion
- Translate business questions into clear, data-driven insights and practical recommendations
- Create and deliver dashboards, reports and presentations that work for both technical and non-technical audiences
- Monitor and interpret key customer and commercial KPIs, spotting opportunities to improve performance across the customer journey
- Support the design, execution and analysis of A/B tests and experiments
Qualifications
- 2-3 years’ experience in an analytics or data analysis role, ideally within D2C or e-commerce
- A strong commercial and customer-first mindset
- Proven experience working with large, complex datasets using SQL
- Strong analytical and problem-solving skills, with the ability to identify root causes and recommend data-led solutions
- Confident storytelling skills - you can clearly explain what the data is telling us and why it matters
- Strong written and verbal communication skills, with the ability to tailor insights to different audiences
- A collaborative approach and the ability to build effective working relationships across teams
- Good organisation and time-management skills, with the ability to meet deadlines
- An understanding of statistical methods and how they’re applied to real business problems
- A results-oriented mindset and a genuine passion for using data to drive growth
- Experience with A/B testing or experimentation is a bonus (but not essential)
Naked values
- You have our Naked behaviours: Ambition (dream big): Carrying out plans effectively and actively seeking opportunities to learn
- Judgement (make good decisions): Testing ideas and learning from outcomes; surfacing risks early
- Discipline (adhere to high standards): Planning well and delivering high-quality work consistently and efficiently
- Influence (have a big impact): Collaborating across teams and seeking input to widen expertise
- Accountability (take full responsibility): Sharing honest updates and taking responsibility for outcomes
Values & Inclusion
Naked values and equal opportunities statement retained to reflect diversity and inclusion commitments.
Recruitment Process
First Interview > Task & Task Presentation > Final Interview
Benefits
- A competitive salary of £50-60k pa (depending on location and experience) plus annual bonus opportunity
- 26 days holiday and bank holidays (you can buy or sell holiday too)
- A £300 annual personal development budget
- £450 every year to treat yourself to some of our delicious wines
- Paid leave to volunteer
- Wellbeing Champions and access to mindfulness resources
- Enhanced parental leave
- Gifts including Naked Wine and other perks
Equal Opportunities & Accessibility
Naked Wines is committed to diversity and inclusivity in fostering a remarkable experience for all. We encourage applications from individuals from diverse backgrounds and provide reasonable adjustments throughout the recruitment process. If you have specific requirements, please get in touch. In your application, feel free to indicate your preferred pronouns.
Customer Analyst employer: Naked Wines
Contact Detail:
Naked Wines Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Analyst
✨Tip Number 1
Get to know the company inside out! Research Naked Wines, their values, and their approach to customer experience. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for your interviews by practising common questions and scenarios related to customer analytics. Think about how you can showcase your problem-solving skills and your passion for data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Naked family!
We think you need these skills to ace Customer Analyst
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for customer behaviour and data analysis shine through. We want to see how excited you are about turning complex data into actionable insights that can really make a difference!
Tailor Your Application: Make sure to customise your application to highlight your experience with D2C or e-commerce analytics. We love seeing how your skills align with our needs, so don’t be shy about showcasing relevant projects or achievements.
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Use simple language to explain your analytical skills and how they can benefit our team. Remember, we’re looking for someone who can tell a story with data!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the Naked family right from the start!
How to prepare for a job interview at Naked Wines
✨Know Your Data
As a Customer Analyst, you'll be diving deep into customer behaviour and data. Brush up on your SQL skills and be ready to discuss how you've used data to drive decisions in the past. Prepare examples of how you've turned complex datasets into actionable insights.
✨Understand the Business
Familiarise yourself with Naked Wines' unique business model and customer journey. Think about how your analytical skills can enhance customer acquisition, engagement, and retention. Show that you understand their mission and how you can contribute to it.
✨Practice Storytelling
You’ll need to communicate your findings clearly to both technical and non-technical audiences. Practice explaining your analysis in simple terms and think about how you can make your insights relatable. Use real-world examples to illustrate your points.
✨Prepare for Collaboration
This role involves working closely with various teams. Be ready to discuss how you've successfully collaborated in the past. Highlight your ability to build relationships and work cross-functionally, as this will be key to your success at Naked Wines.