Brand & Campaign Lead — 9.3-Month Backfill

This is a fixed term backfill position for 9.3 months beginning June 22nd.

About the Role: The Brand and Campaigns Manager ensures the Naked Wines brand and Customer Value Proposition are expressed clearly, consistently, and distinctively in the moments that matter most to Angels — present and future. Building on the foundations of centrally led brand development, this role focuses on embedding brand strategy within priority go-to-market (GTM) campaigns, ensuring strong alignment between long-term brand intent and in-market execution. The role strengthens how brand principles, tone of voice, and storytelling are applied across markets, channels, and customer segments. This position represents an evolution of brand project leadership into closer partnership with GTM execution — maintaining core brand stewardship while ensuring the brand shows up effectively at scale.

You are responsible for:

• Brand Stewardship & Evolution: Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently. Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution. Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working. Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council.
• Go-to-Market Campaign Collaboration: Support established GTM strategy, planning, and prioritisation frameworks. Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures. Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results. Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery. Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders. Suggest improvements to campaign planning and delivery processes based on hands-on experience. Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution.

Supervisory Responsibilities: This position has no supervisory responsibilities.

You must have:

• For all US based positions – Must be at least 21 years of age.
• Skilled with MS Office Suite (Word, Excel, PowerPoint) and/or Google Workspaces.
• Understanding of organisational goals, office procedures, policies and Employee Handbook.
• Proof of eligibility to work in your country of employment (US/UK).
• Ability to analyze situations and implement solutions independently.
• Ability to work cooperatively and establish and maintain effective work relationships while performing duties.
• Ability to organise work to meet deadlines.

You exhibit our Naked behaviours:

• Ambition (dream big): implementing strategy into action and providing feedback (what works and doesn’t).
• Judgement (make good decisions): questioning the status quo, testing hypotheses and sharing outcomes.
• Discipline (adhere to high standards): delivering on commitments, on time with quality.
• Influence (have a big impact): collaborating effectively, actively working on own development.
• Accountability (take full responsibility): delivering results, recognising mistakes and quickly sharing them.

Finally, you live by our Naked values:

• You support all stakeholders from the Winemaker, through to the Customer. We are Naked Together.
• You embrace growth, pushing yourself out of your comfort zone to overcome obstacles.
• You always start with our customers and winemakers.
• You keep it simple and are data-led, from the wine itself to the ways of working.
• You do the right thing, holding yourself accountable with honesty and openness.