At a Glance
- Tasks: Lead Naked Nutrition's international e-commerce growth and strategy across the UK and EU.
- Company: Join a transparent, innovative supplement brand with over 1 million customers.
- Benefits: Gain ownership of a high-impact channel with competitive compensation and growth opportunities.
- Other info: Work directly with the founder in a dynamic, low-bureaucracy environment.
- Why this job: Make a real impact in expanding a proven brand into new global markets.
- Qualifications: 5+ years in e-commerce with full P&L ownership and experience in launching new markets.
The predicted salary is between 63000 - 77000 £ per year.
About Naked Nutrition
Founded in 2014, Naked Nutrition is a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide.
With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, we're a proven brand with significant room to grow.
This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.
The Role
We’re looking for an experienced International E-Commerce Manager or Director in the UK or EU to own and grow Naked Nutrition’s business across the UK and EU while leading our expansion into new global markets.
You’ll have ownership of the international P&L, set the strategy for each country and solving the commercial, operational, and regulatory challenges that come with growing across markets.
You’ll work directly with the CMO and founder, with the autonomy to make decisions and turn strategy into measurable results.
- What You’ll Own
- International P&L Own revenue, profitability, budgets, forecasting, and performance across the UK and EU.
Identify what is working, what is not, and where resources should be invested.
- Existing-market growth Develop country-specific strategies to accelerate growth across our established markets, accounting for differences in customers, competition, pricing, channels, and product demand.
- New-market expansion Evaluate and launch new markets from beginning to end—including market sizing, financial modeling, channel strategy, regulatory requirements, localization, logistics, and launch planning.
- Country strategy and budgets Set acquisition strategy and allocate budgets by market across DTC and Amazon.
Manage performance through our Google agency and internal Amazon advertising manager.
- Localization and compliance Ensure our products, websites, listings, packaging, and marketing are properly localized and compliant in each market.
Coordinate with internal teams and outside specialists to resolve issues quickly.
- Agency and partner management Select and manage local agencies, consultants, distributors, and other external partners.
Set clear expectations and hold partners accountable for performance.
- Performance analysis and problem-solving Dig into market-level data, identify the real causes of underperformance, and develop practical solutions.
Provide clear reporting and recommendations to the CMO and founder.
What We’re Looking For
Must-haves
- 5+ years of experience in e-commerce
- Previous full P&L ownership with responsibility for both revenue and profitability
- Experience with EU Amazon marketplaces
- Proven experience successfully launching new geographic markets
- Experience working for a supplement, nutrition, health, or wellness brand
- Strong commercial judgment and the ability to build market-level strategies and budgets
- Exceptional problem-solving skills—you can navigate unfamiliar regulatory, operational, and commercial challenges without waiting for a playbook
- Experience growing e-commerce businesses across the UK and European Union
- Highly analytical and able to turn data into clear decisions and action
Nice to Have
- Experience with Shopify Plus
- Experience expanding a Western consumer brand into Asia
- Familiarity with supplement regulations, product registrations, labeling, and localization
- Experience with international pricing, fulfillment, VAT, and cross-border operations
- Comfort working directly with a founder in a fast-moving, low-bureaucracy environment
Head of International E-Commerce in York employer: Naked Nutrition Marketing
Naked Nutrition is an exceptional employer that champions a culture of transparency and innovation, offering employees the chance to make a significant impact in the fast-growing e-commerce sector. With a focus on personal ownership and collaboration with leadership, team members enjoy ample opportunities for professional growth while working in a dynamic environment that values creativity and strategic thinking. Located in the UK or EU, this role provides a unique platform to drive international expansion and contribute to a brand that prioritises quality and customer satisfaction.
