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- Tasks: Lead brand consultancy projects and run engaging strategy workshops.
- Company: Join a supportive, autonomous culture that values trust and collaboration.
- Benefits: Enjoy flexible working, great coffee, and a fun work environment.
- Why this job: Be part of a dynamic team that values creativity and strategic thinking.
- Qualifications: Extensive brand strategy experience and excellent communication skills required.
- Other info: Please include your day rate and availability when applying.
The predicted salary is between 30000 - 50000 £ per year.
We’ve created a culture that is supportive and autonomous, where we all continuously learn. It’s built on trust, transparency and collaboration – not only within our team but between us and our clients too. Hard work and commitment doesn’t go unnoticed here. We’ll keep you fuelled with the finest coffee while in the office, but offer flexible working too! It’s definitely not all work and no play – we know how to let our hair down.
To help support our growth, we’re looking for an experienced brand strategist to help lead brand consultancy projects across our client portfolio. Our brand strategists are known for their big-picture thinking and informed research. They provide brand positioning recommendations in varied markets and help develop long-term plans that align with our clients’ goals and objectives.
As one of our brand strategists, you will run engaging brand strategy workshops, covering everything from customer profiles and journey mapping to brand attributes, archetypes and the brand purpose, all while considering the overarching business goals & priorities. You should be able to follow and predict trends, in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles. You’ll generate brand leadership presentations, as well as detailed strategy documentation. Your work will need to show a strong balance of research, reasoning and creative thinking throughout, to help achieve the desired results.
About you
- You are a brand geek and you get extra points for being a fan of Marty Neumeier’s thinking.
- You have extensive experience working in brand strategy and are able to demonstrate it.
- You are an excellent strategic thinker, able to develop data driven, big-picture strategies.
- You are confident and compelling when running workshops.
- You are able to provoke, challenge and inspire people.
- You have excellent communication skills.
- You have experience of consumer insight analysis, competitor analysis, completing consumer profiles, brand positioning frameworks and brand architecture.
- You get things done, on time and on budget.
- You’ve got great attention to detail.
Please also indicate your day rate in £GBP at the time of applying and your availability for the coming weeks/months.
Equal opportunities
As an equal opportunities employer we are committed to treating our people equally and ensuring that everyone – no matter their race, ethnicity, gender, sexual orientation, disability, religion or age – has an opportunity to develop. It is our policy that all employment decisions are based on merit and the legitimate business needs of the organisation and it is our intention that all staff are able to work in an environment that allows them to fulfil their potential without fear of discrimination, harassment or victimisation.
Brand Strategist (freelance) employer: Naked Ideas
Contact Detail:
Naked Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategist (freelance)
✨Tip Number 1
Familiarise yourself with the latest trends in brand strategy and consumer behaviour. This will not only help you in interviews but also demonstrate your proactive approach to staying ahead in the industry.
✨Tip Number 2
Prepare to showcase your experience by gathering case studies or examples of past projects where you've successfully developed brand strategies. Be ready to discuss the outcomes and how they align with client goals.
✨Tip Number 3
Practice running mock workshops with friends or colleagues. This will help you refine your facilitation skills and boost your confidence, ensuring you can engage and inspire during real sessions.
✨Tip Number 4
Network with other professionals in the branding field. Attend industry events or join online forums to connect with potential collaborators or clients, which could lead to opportunities at StudySmarter.
We think you need these skills to ace Brand Strategist (freelance)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Brand Strategist position. Familiarise yourself with the key skills mentioned in the job description, such as strategic thinking, consumer insight analysis, and workshop facilitation.
Tailor Your CV: Customise your CV to highlight your relevant experience in brand strategy. Emphasise your ability to develop data-driven strategies and your experience with brand positioning frameworks. Use specific examples that demonstrate your expertise and achievements in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand strategy and your understanding of the company's culture. Mention your familiarity with Marty Neumeier’s thinking and how it influences your approach. Be sure to include your day rate and availability as requested.
Showcase Your Work: If possible, include a portfolio or examples of past work that illustrate your strategic thinking and creativity. Highlight any successful brand consultancy projects you've led, along with the outcomes achieved. This will help demonstrate your capability to potential employers.
How to prepare for a job interview at Naked Ideas
✨Showcase Your Brand Passion
As a brand strategist, it's crucial to demonstrate your enthusiasm for branding. Be prepared to discuss your favourite brands and what makes them stand out. Mention any relevant literature, like Marty Neumeier's work, to show your depth of knowledge and passion for the field.
✨Prepare for Workshop Scenarios
Since you'll be running engaging brand strategy workshops, think about how you would facilitate discussions around customer profiles and brand attributes. Prepare examples of past workshops you've led and be ready to share your approach to inspiring and challenging participants.
✨Highlight Your Research Skills
The role requires a strong balance of research and creative thinking. Be ready to discuss your experience with consumer insight analysis and competitor analysis. Bring examples of how your research has informed brand positioning recommendations in previous roles.
✨Demonstrate Your Strategic Thinking
You need to showcase your ability to develop data-driven, big-picture strategies. Prepare to discuss specific strategies you've implemented in the past, how you predicted trends, and the outcomes of those strategies. This will help illustrate your strategic mindset and problem-solving skills.
