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For Companies At a Glance
- Tasks: Lead marketing for an exclusive lifestyle community, managing a creative team and strategy.
- Company: Join a unique residential project in Zanzibar focused on intentional living.
- Benefits: Enjoy remote work flexibility and competitive pay based on experience.
- Why this job: Shape a brand's narrative while working in a vibrant, mission-driven environment.
- Qualifications: 5+ years in senior marketing roles, preferably in real estate or lifestyle sectors.
- Other info: Ideal for those passionate about off-mainstream lifestyle values.
Location: Remote or Zanzibar based
Engagement: Part-time / Hourly Rate
Reporting To: Founder & Executive Leadership
Compensation: Competitive, based on experience
The Role
We’re seeking a strategic, experienced Fractional CMO to lead the marketing function for an exclusive residential lifestyle community project based in Zanzibar. The ideal candidate will manage a lean team of creatives and specialists, overseeing everything from content strategy to marketing funnels and affiliate campaigns. This is a leadership role focused on orchestration, not execution. You’ll be responsible for aligning marketing efforts with business objectives, refining messaging and positioning, and ensuring all touchpoints—from social content to sales materials—resonate with a highly selective audience.
Key Responsibilities
- Content Oversight & Social Media Strategy: Direct the content team in creating and managing a high-performing social media calendar across platforms, including Instagram, Telegram, X, and Rumble.
- Marketing Asset Development: Guide the creation of brochures, promo videos, digital and print sales materials, event collateral, and premium brand artefacts (e.g., coffee table books).
- Affiliate & Referral Strategy: Design and implement a referral and affiliate framework to attract high-quality prospects through aligned partners and brand advocates.
- Funnel Optimisation & Conversion Strategy: Audit and improve the customer journey from first contact to final sale. Oversee CRO, retargeting strategies, landing page structure, and messaging hierarchy.
- Team Management: Lead and coordinate a small remote team of writers, editors, ad buyers, and support staff. Your focus will be on guiding output and maintaining quality and alignment, not doing the work yourself.
- Performance Tracking & Reporting: Define KPIs, monitor campaign performance, and provide regular strategic feedback and updates to the founder and stakeholders.
Ideal Candidate
- 5+ years in a senior marketing role, ideally within real estate, lifestyle, or alternative community brands
- Prior experience as a fractional or full-time CMO in a startup or early-stage venture
- Deep understanding of digital marketing strategy, conversion funnels, and team leadership
- Excellent communicator with an intuitive feel for branding, storytelling, and positioning
- Comfortable working autonomously in a fast-paced, mission-driven environment
- A personal affinity for intentional living, sovereignty, or off-mainstream lifestyle values is a plus
Chief Marketing Officer employer: NAKAMOTO
Contact Detail:
NAKAMOTO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network with professionals in the real estate and lifestyle sectors. Attend industry events or webinars where you can connect with potential colleagues or partners who might have insights into the fractional CMO role.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams in previous roles. Highlight your ability to guide creatives and specialists without micromanaging, as this is crucial for the position.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing, especially in content strategy and conversion funnels. Being able to discuss innovative approaches during interviews will set you apart from other candidates.
✨Tip Number 4
Demonstrate your understanding of intentional living and off-mainstream lifestyle values. This personal connection can resonate well with the company's mission and help you stand out as a candidate who truly aligns with their vision.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly in real estate or lifestyle brands. Emphasise your leadership skills and any previous fractional CMO roles you've held.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for the role. Discuss how your experience aligns with the responsibilities outlined in the job description, particularly in content strategy and team management.
Showcase Relevant Achievements: Include specific examples of past successes in your application. Highlight campaigns you've led, KPIs you've defined, and how you've optimised conversion funnels to demonstrate your impact.
Express Your Passion: In your application, convey your personal affinity for intentional living and off-mainstream lifestyle values. This will help you connect with the company's mission and show that you're a good cultural fit.
How to prepare for a job interview at NAKAMOTO
✨Showcase Your Strategic Vision
As a Fractional CMO, it's crucial to demonstrate your ability to align marketing strategies with business objectives. Prepare examples of how you've successfully orchestrated marketing efforts in previous roles, focusing on your strategic thinking and leadership skills.
✨Highlight Team Management Experience
Since this role involves leading a remote team, be ready to discuss your experience in managing creatives and specialists. Share specific instances where you guided a team towards achieving high-quality outputs while maintaining alignment with brand values.
✨Demonstrate Knowledge of Digital Marketing
Familiarise yourself with the latest trends in digital marketing, especially in content strategy and conversion funnels. Be prepared to discuss how you've optimised customer journeys in the past and the tools you used to track performance.
✨Connect with the Brand's Values
Express your personal affinity for intentional living and off-mainstream lifestyle values. This connection can set you apart from other candidates, so share any relevant experiences or insights that resonate with the brand's mission and target audience.
