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- Tasks: Lead marketing for an exclusive residential community, managing a creative team and strategy.
- Company: NAKAMOTO builds disruptive communities and teams globally, focusing on intentional living.
- Benefits: Enjoy remote work flexibility and competitive pay based on experience.
- Why this job: Join a mission-driven team and shape marketing for a unique lifestyle project in Zanzibar.
- Qualifications: 5+ years in senior marketing roles, preferably in real estate or lifestyle brands.
- Other info: This is a part-time, fractional role with a focus on leadership and strategy.
We’re seeking a strategic, experienced Fractional CMO to lead the marketing function for an exclusive residential lifestyle community project based in Zanzibar. The ideal candidate will manage a lean team of creatives and specialists, overseeing everything from content strategy to marketing funnels and affiliate campaigns. This is a leadership role focused on orchestration, not execution. You’ll be responsible for aligning marketing efforts with business objectives, refining messaging and positioning, and ensuring all touchpoints—from social content to sales materials—resonate with a highly selective audience.
Key Responsibilities
- Direct the content team in creating and managing a high-performing social media calendar across platforms, including Instagram, Telegram, X, and Rumble.
- Guide the creation of brochures, promo videos, digital and print sales materials, event collateral, and premium brand artefacts (e.g., coffee table books).
- Design and implement a referral and affiliate framework to attract high-quality prospects through aligned partners and brand advocates.
- Audit and improve the customer journey from first contact to final sale.
- Oversee CRO, retargeting strategies, landing page structure, and messaging hierarchy.
- Lead and coordinate a small remote team of writers, editors, ad buyers, and support staff. Your focus will be on guiding output and maintaining quality and alignment, not doing the work yourself.
- Define KPIs, monitor campaign performance, and provide regular strategic feedback and updates to the founder and stakeholders.
Ideal Candidate
- 5+ years in a senior marketing role, ideally within real estate, lifestyle, or alternative community brands.
- Prior experience as a fractional or full-time CMO in a startup or early-stage venture.
- Deep understanding of digital marketing strategy, conversion funnels, and team leadership.
- Excellent communicator with an intuitive feel for branding, storytelling, and positioning.
- Comfortable working autonomously in a fast-paced, mission-driven environment.
- A personal affinity for intentional living, sovereignty, or off-mainstream lifestyle values is a plus.
Seniority level: Executive
Employment type: Part-time
Job function: Marketing, Sales, and Management
Industries: Real Estate and Civic and Social Organizations
Chief Marketing Officer employer: NAKAMOTO
Contact Detail:
NAKAMOTO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network with professionals in the real estate and lifestyle sectors. Attend relevant webinars or industry events to connect with potential colleagues or mentors who can provide insights into the role of a CMO in these fields.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, especially those related to community building and lifestyle branding. This knowledge will help you speak confidently about strategies during any discussions with the hiring team.
✨Tip Number 3
Prepare to discuss your leadership style and how you manage remote teams effectively. Highlight any past experiences where you successfully guided a team towards achieving marketing goals without micromanaging.
✨Tip Number 4
Research NAKAMOTO's current marketing efforts and identify areas for improvement. Being able to present thoughtful suggestions during your conversation will demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in real estate or lifestyle brands. Emphasise your strategic thinking and team management skills, as these are crucial for the Fractional CMO role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for intentional living and how it aligns with NAKAMOTO's mission. Discuss your previous successes in developing marketing strategies and leading teams, showcasing your ability to drive results.
Showcase Relevant Projects: Include specific examples of past projects where you directed content strategy or managed marketing funnels. Highlight any experience with social media platforms mentioned in the job description, such as Instagram and Telegram.
Align with Company Values: Research NAKAMOTO's values and culture. In your application, demonstrate how your personal affinity for off-mainstream lifestyle values can contribute to their community-focused approach.
How to prepare for a job interview at NAKAMOTO
✨Showcase Your Strategic Vision
As a Fractional CMO, it's crucial to demonstrate your ability to align marketing strategies with business objectives. Prepare to discuss specific examples of how you've successfully orchestrated marketing efforts in previous roles, particularly in real estate or lifestyle sectors.
✨Highlight Team Leadership Experience
This role involves managing a lean team of creatives and specialists. Be ready to share your experiences in leading remote teams, focusing on how you guided their output and maintained quality without micromanaging.
✨Demonstrate Digital Marketing Expertise
Given the emphasis on digital marketing strategies and conversion funnels, come prepared with insights into your past campaigns. Discuss your familiarity with various platforms and tools, and how you've used them to drive engagement and conversions.
✨Connect with the Company’s Values
NAKAMOTO values intentional living and off-mainstream lifestyle choices. Make sure to express your personal affinity for these values during the interview. This connection can set you apart as a candidate who truly understands the brand's mission.
