At a Glance
- Tasks: Define and elevate brand voice across all channels, ensuring consistency and emotional connection.
- Company: Join a dynamic fashion brand focused on storytelling and customer engagement.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting projects and a focus on innovation.
- Why this job: Shape brand perception and connect with customers through compelling storytelling.
- Qualifications: Experience in brand management, exceptional writing skills, and social media savvy.
The predicted salary is between 40000 - 50000 € per year.
ROLE PROFILE
The Brand Manager role exists to define, protect, and elevate the voice and positioning of the brand across all customer touchpoints, ensuring consistency, clarity, and emotional connection. The Brand Manager will be responsible for translating the brand’s identity into compelling written and verbal storytelling across campaigns, product, social, and customer interactions. Working closely with PR, Creative, and Social teams, this role acts as the central guardian of brand tone of voice and messaging, ensuring all communications are aligned, culturally relevant, and commercially effective. As a key connector between brand and customer, this role also plays a critical part in shaping customer perception, managing real-time interactions, and delivering meaningful brand experiences both online and offline.
ROLE ACCOUNTABILITY
Responsible for:
- Owning and evolving the brand tone of voice across all channels, ensuring consistency and clarity in all communications.
- Writing and overseeing all brand copy, including campaign messaging, email marketing, product descriptions, social captions, and blog content.
- Partnering closely with Creative, PR, and Social teams to deliver cohesive, 360° campaign storytelling.
- Leading copy development for seasonal campaigns, product launches, and key trading moments.
- Managing and optimising the brand’s Instagram broadcast channel, ensuring engaging and on-brand communication.
- Supporting the social team in real-time community management, including responding to customer queries and managing brand presence in public comments (particularly Instagram) alongside Customer Service.
- Acting as a key voice of the customer internally, identifying themes, feedback, and opportunities from direct interactions.
- Supporting customer-facing events (e.g. flagship store activations, pop-ups, and brand events), ensuring consistent brand storytelling and experience.
- Collaborating with the Head of PR & Partnerships on talent communications, including briefing and supporting paid partnerships and influencer messaging.
- Assisting PR with ad hoc communications, press messaging, and brand storytelling where required.
- Working cross-functionally with E-commerce and Product teams to ensure product storytelling is accurate, compelling, and aligned with brand positioning.
- Maintaining and implementing brand messaging guidelines across all touchpoints.
- Supporting content planning to align messaging with marketing calendars, launches, and key moments.
- Monitoring competitor activity and cultural trends to ensure the brand remains relevant and differentiated.
- Using customer insights and performance data to refine messaging and improve engagement.
Accountable for:
- Consistency and quality of brand voice across all channels and customer touchpoints.
- Delivering clear, compelling messaging that drives both brand equity and commercial performance.
- Ensuring alignment between brand, PR, social, and creative output, translating brand objectives into actionable campaign plans with clear KPIs, timelines, and deliverables.
- Strengthening the emotional connection between the brand and its audience.
- Protecting and evolving the brand’s identity in line with business growth.
- Generating reporting and performance insights; tracking performance and post-campaign reporting, sharing insights and learnings to drive continuous improvement.
KNOWLEDGE, SKILLS & EXPERIENCE
Essential Skills & Experience
- Proven experience in a Brand Manager or similar role within fashion, lifestyle, or premium consumer brands.
- Strong understanding of brand storytelling, content strategy, and customer engagement.
- Exceptional writing and editing skills, with the ability to adapt tone across different channels and audiences.
- Experience working closely with PR, social, and creative teams in a fast-paced environment.
- Deep understanding of social media platforms, particularly Instagram, and community management.
- Experience writing for multiple formats (campaigns, CRM, product, editorial, social).
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Commercial awareness and understanding of how messaging drives performance.
- Confident stakeholder management and cross-functional collaboration skills.
- Highly detail-oriented with a strong sense of brand consistency.
Preferred Skills & Experience:
- Experience within a high-growth or founder-led brand.
- Experience supporting influencer or talent communications.
- Exposure to retail and customer-facing brand experiences/events.
- Understanding of performance marketing and how messaging impacts conversion.
- Experience managing or contributing to brand guidelines.
- Passion for fashion, luxury, and customer experience.
Brand Manager in Manchester employer: NADINE MERABI
As a Brand Manager at our company, you will thrive in a dynamic and collaborative work culture that values creativity and innovation. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages personal growth. Located in a vibrant area, you'll enjoy the unique advantage of being part of a brand that is committed to making meaningful connections with its customers while working alongside passionate professionals in the fashion and lifestyle industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand storytelling and content strategy. This will give you an edge when chatting with hiring managers and help them see how you can elevate their brand.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep it real on social media! Engage with brands and influencers in your field, share relevant content, and showcase your passion for brand management. This not only builds your online presence but also shows potential employers your enthusiasm and expertise.
We think you need these skills to ace Brand Manager in Manchester
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your love for the brand shine through! Share why you’re excited about the role and how your experience aligns with our brand values. We want to see that emotional connection!
Tailor Your Writing Style:Make sure your writing reflects the brand's tone of voice. Use language that resonates with our audience and showcases your ability to adapt your style. This is your chance to demonstrate your storytelling skills!
Highlight Relevant Experience:Don’t just list your past jobs; tell us how they relate to this role. Focus on your experience in brand management, storytelling, and working with creative teams. We want to know how you can contribute to our brand’s success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at NADINE MERABI
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity, values, and recent campaigns. Understand their tone of voice and how they engage with customers. This will help you articulate how you can elevate their brand and ensure consistency across all touchpoints.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Whether it's a campaign you led or a social media strategy you developed, be ready to discuss how your storytelling has driven customer engagement and brand loyalty.
✨Familiarise Yourself with Competitors
Research the brand's competitors and current market trends. Be prepared to discuss how the brand can differentiate itself and remain relevant. This shows that you’re not just focused on the brand but also understand the broader landscape.
✨Engage with Real-Time Scenarios
Think about potential real-time community management scenarios you might face in the role. Prepare to discuss how you would handle customer queries or manage brand presence during a campaign. This demonstrates your readiness to be the brand's voice in dynamic situations.
