At a Glance
- Tasks: Elevate our brand voice through storytelling across campaigns, social media, and customer interactions.
- Company: Join a dynamic fashion brand focused on innovation and customer connection.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
- Why this job: Shape brand perception and create meaningful experiences for customers.
- Qualifications: Experience in brand management, exceptional writing skills, and social media savvy.
The predicted salary is between 40000 - 50000 € per year.
Overview
The Brand Manager role exists to define, protect, and elevate the voice and positioning of the brand across all customer touchpoints, ensuring consistency, clarity, and emotional connection. The Brand Manager will be responsible for translating the brand’s identity into compelling written and verbal storytelling across campaigns, product, social, and customer interactions.
Working closely with PR, Creative, and Social teams, this role acts as the central guardian of brand tone of voice and messaging, ensuring all communications are aligned, culturally relevant, and commercially effective. As a key connector between brand and customer, this role also plays a critical part in shaping customer perception, managing real-time interactions, and delivering meaningful brand experiences both online and offline.
ROLE ACCOUNTABILITY
- Owning and evolving the brand tone of voice across all channels, ensuring consistency and clarity in all communications.
- Writing and overseeing all brand copy, including campaign messaging, email marketing, product descriptions, social captions, and blog content.
- Partnering closely with Creative, PR, and Social teams to deliver cohesive, 360° campaign storytelling.
- Leading copy development for seasonal campaigns, product launches, and key trading moments.
- Managing and optimising the brand’s Instagram broadcast channel, ensuring engaging and on-brand communication.
- Supporting the social team in real-time community management, including responding to customer queries and managing brand presence in public comments (particularly Instagram) alongside Customer Service.
- Acting as a key voice of the customer internally, identifying themes, feedback, and opportunities from direct interactions.
- Supporting customer-facing events (e.g. flagship store activations, pop-ups, and brand events), ensuring consistent brand storytelling and experience.
- Collaborating with the Head of PR & Partnerships on talent communications, including briefing and supporting paid partnerships and influencer messaging.
- Assisting PR with ad hoc communications, press messaging, and brand storytelling where required.
- Working cross-functionally with E-commerce and Product teams to ensure product storytelling is accurate, compelling, and aligned with brand positioning.
- Maintaining and implementing brand messaging guidelines across all touchpoints.
- Supporting content planning to align messaging with marketing calendars, launches, and key moments.
- Monitoring competitor activity and cultural trends to ensure the brand remains relevant and differentiated.
- Using customer insights and performance data to refine messaging and improve engagement.
Accountable for:
- Consistency and quality of brand voice across all channels and customer touchpoints.
- Delivering clear, compelling messaging that drives both brand equity and commercial performance.
- Ensuring alignment between brand, PR, social, and creative output, translating brand objectives into actionable campaign plans with clear KPIs, timelines, and deliverables.
- Strengthening the emotional connection between the brand and its audience.
- Protecting and evolving the brand’s identity in line with business growth.
- Generate reporting and performance insights; tracking performance and post-campaign reporting, sharing insights and learnings to drive continuous improvement.
KNOWLEDGE, SKILLS & EXPERIENCE
Essential Skills & Experience
- Proven experience in a Brand Manager or similar role within fashion, lifestyle, or premium consumer brands.
- Strong understanding of brand storytelling, content strategy, and customer engagement.
- Exceptional writing and editing skills, with the ability to adapt tone across different channels and audiences.
- Experience working closely with PR, social, and creative teams in a fast-paced environment.
- Deep understanding of social media platforms, particularly Instagram, and community management.
- Experience writing for multiple formats (campaigns, CRM, product, editorial, social).
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Commercial awareness and understanding of how messaging drives performance.
- Confident stakeholder management and cross-functional collaboration skills.
- Highly detail-oriented with a strong sense of brand consistency.
Preferred Skills & Experience
- Experience within a high-growth or founder-led brand.
- Experience supporting influencer or talent communications.
- Exposure to retail and customer-facing brand experiences/events.
- Understanding of performance marketing and how messaging impacts conversion.
- Experience managing or contributing to brand guidelines.
- Passion for fashion, luxury, and customer experience.
Brand Manager employer: Nadine Merabi Limited
As a Brand Manager at our company, you will thrive in a dynamic and creative environment that champions innovation and collaboration. We offer a vibrant work culture that values employee growth through continuous learning opportunities and cross-functional teamwork, ensuring that your contributions directly impact the brand's success. Located in a bustling area, our office provides a stimulating atmosphere where you can engage with like-minded professionals and elevate your career in the fashion and lifestyle sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Manager role.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers or during interviews, share examples of how you've successfully managed brand messaging in the past. We want to see how you can elevate a brand's voice and connect with customers emotionally.
✨Tip Number 3
Be proactive on social media! Engage with brands you admire, comment on their posts, and showcase your understanding of brand tone and community management. This not only demonstrates your passion but also puts you on their radar—who knows, they might just reach out to us!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our brand’s story.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Off Your Brand Storytelling Skills:When you’re writing your application, make sure to highlight your experience with brand storytelling. We want to see how you can translate a brand’s identity into compelling narratives that resonate with customers. Use examples from your past roles to showcase your ability to adapt tone and messaging across different channels.
Be Clear and Consistent:Just like we aim for consistency in our brand voice, your application should reflect that too! Keep your writing clear and concise, ensuring that your message is easy to follow. This will demonstrate your attention to detail and understanding of effective communication, which are key for the Brand Manager role.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to align with the job description. Highlight relevant experiences that match the essential skills and experience we’re looking for. This shows us that you’re genuinely interested in the role and understand what it takes to succeed here.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, it gives you a chance to explore more about our brand and what we stand for before you hit that submit button!
How to prepare for a job interview at Nadine Merabi Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current campaigns. Understand their tone of voice and how they engage with customers. This will help you demonstrate your passion and alignment with the brand during the conversation.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Whether it's a campaign you led or a social media strategy you developed, be ready to discuss how your storytelling has driven engagement and brand loyalty.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in fashion and lifestyle brands, especially on social media platforms like Instagram. Be prepared to discuss how these trends can influence brand messaging and customer engagement, showing that you can keep the brand relevant.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with PR, Creative, and Social teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed stakeholder expectations to achieve cohesive brand messaging.
