At a Glance
- Tasks: Lead global go-to-market strategies and ensure successful product launches.
- Company: NIQ, a forward-thinking company focused on revenue enablement.
- Benefits: Competitive salary, flexible work, healthcare, and professional development opportunities.
- Other info: Join a diverse team committed to innovation and inclusivity.
- Why this job: Make a significant impact on global product launches and drive commercial success.
- Qualifications: 10+ years in sales enablement or related fields with strong leadership skills.
The predicted salary is between 90000 - 130000 £ per year.
NIQ is building a Center of Revenue Enablement to strengthen commercial launch execution, accelerate go‐to‐market effectiveness, and scale best practice selling globally. The Director, GTM Enablement owns the global enablement strategy and operating model for go‐to‐market (GTM) launches, ensuring NIQ's most critical product and solution launches are executed with clarity, discipline, and measurable impact.
This role is responsible for connecting GTM strategy to field execution at scale—defining the standards, governance, and enablement systems required to bring new products and solutions to market effectively. The focus is on enterprise‐level launch readiness, execution quality, and adoption, ensuring sellers are fully equipped to deliver from day one. This is not a training role; it is a senior commercial leadership role focused on enablement as a control system for GTM launch execution and performance.
The role operates as a central orchestrator across Product, Marketing, Sales, and Regional leadership, ensuring GTM launches are well‐structured, execution‐ready, and consistently delivered across markets. This role is accountable for pre‐launch readiness, launch execution, and early‐stage activation, with ongoing in‐market execution supported by activation and field teams.
Responsibilities
- Define and own NIQ's global GTM Launch Enablement strategy and operating model
- Establish enterprise launch readiness standards, governance, and execution frameworks
- Define what 'launch ready' means across messaging, tools, seller capability, and manager enablement
- Ensure alignment with Commercial Academy, content strategy, and enablement platforms
- Partner with Product, Marketing, and Sales leadership to shape and support end‐to‐end GTM launch strategy and planning
- Oversee the development of structured launch enablement plans for priority initiatives
- Ensure the field is equipped with execution‐ready tools that drive customer engagement and revenue impact
- Drive consistency and quality in how launches are enabled globally across regions
- Act as the senior enablement leader for GTM launch readiness and execution quality
- Lead global launch governance, readiness reviews, and executive‐level checkpoints
- Drive alignment across Product, Marketing, and Sales to reduce fragmentation and improve speed to impact
- Partner with Lead Generation & Activation to ensure seamless transition from launch readiness into scaled in‐market execution
- Define and monitor KPIs for GTM launch effectiveness, including readiness, adoption, and early performance
- Identify execution risks, gaps in seller readiness, and inconsistencies in launch quality
- Lead post‐launch reviews to capture insights and improve repeatability of successful launches
- Continuously evolve the GTM enablement approach based on data, feedback, and business outcomes
Qualifications
- Bachelor's degree or equivalent experience
- 10–12+ years experience in sales enablement, go‐to‐market execution, commercial operations, or related roles
- Proven experience leading GTM launches or large‐scale commercial initiatives
- Deep understanding of B2B GTM motions and enterprise commercial execution
- Demonstrated ability to operate at senior leadership level and influence executive stakeholders
- Strong strategic thinking with the ability to translate strategy into scalable execution systems
- Excellent communication skills and executive presence
- Experience working in a global, matrixed organization
Benefits
- 120,000 to 175,000 US dollars gross per year, depending on experience and location
- Flexible working environment
- Comprehensive healthcare coverage
- Retirement savings plans with company contributions
- Paid parental leave and generous time off
- Volunteer time off
- LinkedIn Learning and professional development resources
- Employee Assistance Program (EAP)
This role has a market‐competitive salary aligned to level, experience, and location. Actual compensation will vary depending on qualifications, skills, and geography. This role may be eligible for a performance‐based bonus.
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks. All AI usage is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans.
At NIQ, we are committed to fostering an inclusive workplace that reflects the diversity of the markets and communities we serve. All employment decisions are made without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, veteran status, or any other protected characteristic.
Senior Manager GTM Enablement in London employer: Nabla
NIQ is an exceptional employer that prioritises a flexible working environment and comprehensive benefits, including healthcare coverage and professional development resources. With a strong focus on employee growth and a commitment to inclusivity, NIQ fosters a collaborative culture where senior leaders drive impactful go-to-market strategies, ensuring that every team member is equipped for success from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager GTM Enablement in London
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Nabla!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Senior Manager GTM Enablement position at Nabla via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Senior Manager GTM Enablement in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Nabla.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Nabla’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Nabla
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Nabla. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Nabla. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Nabla.
