At a Glance
- Tasks: Lead marketing effectiveness initiatives and drive client engagement across Western Europe.
- Company: Join a global leader in consumer intelligence with a focus on innovation.
- Benefits: Enjoy flexible working, private medical insurance, and a vibrant team culture.
- Other info: Be part of a diverse and inclusive workplace that values your unique perspective.
- Why this job: Make a measurable impact in marketing performance while collaborating with top industry professionals.
- Qualifications: Proven sales success in marketing effectiveness and strong communication skills required.
The predicted salary is between 65400 - 121100 £ per year.
About the Job
Are you commercially minded with a passion for improving marketing performance? We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions – enabling clients to strengthen the performance of their media investments through robust analytical tools. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.
Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including MMM, Matched Panel Testing, and NIQ’s AI-enabled game-changing new system: Cadence. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Media Effectiveness. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.
Salary: 65400 GBP to 121100 GBP gross per year. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.
Key Responsibilities
- Drive Revenue Growth: Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.
- Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
- Amplify Product Value: Champion our Marketing Effectiveness solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.
- Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.
Core KPIs
- Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.
- Client Conversion: Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision-makers across key accounts.
- Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.
- Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.
- Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high-quality sales materials.
Qualifications
- Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
- Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
- Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
- Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
- Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
- Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
- Bachelor’s degree required; Master’s degree preferred but not mandatory.
- Fluency in English is required, German language a plus.
What You Get
- Private Medical Insurance
- Flexible working environment
- Learning & Development
- Great team culture
Additional Information
Our Benefits: Flexible working environment, Volunteer time off, LinkedIn Learning, Employee-Assistance-Program (EAP).
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations.
For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: NIQ AI Safety Policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.
Commercial Director, Western Europe - Marketing Effectiveness employer: Nabla
Ankar is an exceptional employer, offering a dynamic work culture that fosters innovation and autonomy in the heart of Shoreditch. With a focus on employee growth and development, team members benefit from collaboration with industry leaders and the opportunity to shape the future of AI and R&D hiring. The hybrid work model ensures flexibility while maintaining a strong sense of community among colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director, Western Europe - Marketing Effectiveness
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nabla and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nabla are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nabla on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nabla. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Director, Western Europe - Marketing Effectiveness
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nabla. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nabla:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nabla’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nabla
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nabla will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nabla, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
