Sales Development Representative EMEA (Inbound) in London

The AI orchestration of your wildest imagination. n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.

Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:

• Cultivated a community of more than 650,000 active developers and builders
• Earned 190K+ GitHub stars, making us one of the world’s Top 40 most popular projects
• Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation

About the role: This position is hybrid and based in our London office, with an in-office expectation of three days per week. n8n is hiring an SDR to manage and convert inbound interest into high-quality enterprise pipeline for our EMEA business. You’ll engage prospective customers who have shown interest in n8n, understand what they are looking to achieve, and identify where there is a strong opportunity for us to support them.

You will own the early stages of the inbound journey: responding quickly to enquiries, researching the account and relevant stakeholders, running initial discovery and qualification, and partnering with Enterprise AEs to create a smooth and well-informed handover. This role suits someone with SDR experience who is curious about technical products, communicates confidently with a wide range of stakeholders, and can combine thoughtful qualification with a responsive, customer-focused approach.

Responsibilities:

• Respond quickly and thoughtfully to inbound enquiries from prospective customers across EMEA
• Research incoming leads and accounts to understand their business, technical environment, potential use cases and fit with n8n
• Prioritise inbound demand based on account potential, customer intent, urgency and qualification criteria
• Run initial discovery conversations covering business needs, technical context, stakeholders, timelines and potential value
• Research and build relationships with technical and business stakeholders across IT, DevOps, SecOps, and related teams to identify where n8n adds value
• Educate prospective customers on n8n’s automation and AI capabilities and connect these to their specific requirements
• Proactively follow up with engaged prospects through email, phone and LinkedIn to maintain momentum
• Identify additional stakeholders within high-potential accounts and support broader account engagement where relevant
• Partner closely with Enterprise AEs to provide clear meeting context, qualification insights and agreed next steps
• Maintain accurate Salesforce data across leads, accounts, contacts, activities and opportunities
• Use Salesforce, Outreach, Apollo and AI tools to support lead research, prioritisation, personalisation and follow-up
• Work with Marketing, Sales and Revenue Operations to share insights on lead quality, campaign performance and common customer needs

Requirements:

Must-haves:

• Prior SDR experience, ideally qualifying inbound demand from mid-market or enterprise accounts
• B2B SaaS experience with a working knowledge of pipeline generation, qualification, and sales processes
• Sales acumen across account selection, qualification, and articulating business value early in the cycle; proficient with structured methodologies such as MEDDPICC
• Strong written and verbal communication; able to write thoughtful outreach and hold confident conversations with senior stakeholders
• Emotional intelligence to build rapport quickly and adapt across technical and executive audiences
• Proactive, self-starting working style with consistent follow-up and ownership of results
• Based in London and able to work from the office three days per week

Nice-to-haves:

• Hands-on experience with Salesforce, Outreach, Apollo, or similar platforms
• Experience selling to technical personas or strong interest in automation, AI, or developer tools
• Track record of quota attainment, President's Club recognition, or measurable impact in a previous SDR role
• Practical use of AI tools such as ChatGPT or Claude for research, personalisation, or productivity
• Experience partnering with Marketing on lead quality, campaign follow-up or event-generated demand

n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status. We can sponsor visas to Germany; for any other country, you need to have existing right to work. Our company language is English. You care about diversity and inclusion? We do too!

Benefits:

• Competitive compensation – We offer fair and attractive pay.
• Ownership – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
• Work/life balance – We work hard but ensure you have time to recharge: Europe: 30 days of vacation, plus public holidays wherever you are. US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
• Health & wellness – Europe: We provide benefits according to local country norms. US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
• Future planning – Europe: We provide pension contributions according to local country norms. US: 401(k) retirement plan with a 4% employer match.
• Financial security – Europe: We provide benefits according to local country norms. US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
• Career growth – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
• A passionate team – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
• Remote-first – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
• Giving back – We're big fans of open source, and you'll get $100 per month to support projects you care about.
• AI enablement – We believe in working smarter—everyone gets an unlimited AI budget to explore and use the best tools to boost productivity and creativity.
• Transparency – We all know what everyone’s working on, how the company is doing—the whole shebang.