At a Glance
- Tasks: Drive sales and plan exciting events at a top hotel, ensuring unforgettable guest experiences.
- Company: Join a renowned hotel known for its warm hospitality and exceptional service.
- Benefits: Competitive salary, quarterly incentives, and free car parking.
- Why this job: Be part of a dynamic team that creates memorable events and builds lasting client relationships.
- Qualifications: Strong organisational skills and a passion for sales and customer service.
- Other info: Great opportunity for career growth in a vibrant hospitality environment.
The predicted salary is between 27810 - 27810 £ per year.
We are seeking a Sales, Events and Business Development Executive to join a hotel that prides itself on delivering warm hospitality, efficient service, and a memorable guest journey from enquiry to event delivery. With a strong focus on sales growth and client relationships, the hotel is committed to maximising revenue across bedrooms, meetings, events, and weddings.
The Sales, Events & Business Development Executive plays a key role in promoting the hotel, securing new business opportunities, and ensuring the successful planning and execution of events, while maintaining the highest standards of customer service and guest satisfaction.
As a dynamic and detail-oriented Sales, Events Business Development Executive, you will support the planning, coordination, and execution of a wide range of events while driving sales opportunities. This role requires a proactive professional with excellent organizational skills, strong client relationship management, and the ability to balance creativity with commercial focus.
This role includes a dedicated proactive business development focus (1‐2 days per week), identifying and converting new corporate and event opportunities to drive revenue growth and expand the hotel's market presence. The ideal candidate will play a key role in ensuring seamless event delivery, maximizing revenue, and providing exceptional service to clients and guests.
Key Responsibilities- Proactively identify, target and develop new corporate, local business, and agency accounts to increase meetings, events and bedroom revenue.
- Conduct outbound sales activity including telesales, personalised email campaigns, LinkedIn outreach and appointment setting to generate new enquiries.
- Arrange and conduct external client visits and face‐to‐face networking meetings within the local and regional market to build brand awareness.
- Represent the hotel at local networking events, exhibitions, and industry showcases to source new business opportunities.
- Work proactively to convert lapsed accounts and past clients into repeat business through structured follow‐up plans.
- Develop and implement quarterly sales action plans with measurable targets, reporting weekly on new business activity and pipeline performance.
- Maintain and grow a strong sales pipeline within the CRM, tracking prospecting activity, conversion ratios, and revenue generated from proactive efforts.
- Confident in selling Weddings, Meetings and all types of Restaurant and Event private bookings.
- Manage event bookings, meetings, and reservations efficiently, ensuring accuracy and attention to detail.
- Act as the primary point of contact for clients, providing expert guidance and support throughout the planning process.
- Prepare detailed event proposals, function sheets, and post‐event reports to ensure seamless communication between teams.
- Maintain strong relationships with corporate clients, event suppliers, and other stakeholders to maximise repeat business.
- Process enquiries, quotations, contracts, and confirmations in a timely and professional manner.
- Conduct show rounds and meetings with clients to discuss their events and arrangements.
- Ensure the sales journey for customers is managed professionally and efficiently to ensure their satisfaction.
- Ensure meeting and event space is tidy and presentable before taking clients into for appointments.
- Support the sales team in achieving revenue targets by proactively identifying opportunities for upselling and cross‐selling hotel services.
- Monitor event budgets and client billing, ensuring accuracy and timely payment follow‐ups.
- Maintain accurate records and databases of client interactions, bookings, and contracts using CRM systems.
- Attend internal meetings to present function sheets for the following week to brief the team of upcoming business.
- Manage and respond to clients' emails, calls and feedback in a timely and professional manner.
- Ensure compliance with health, safety, and licensing regulations for all events hosted on hotel premises.
- Stay up to date with competitor activity, industry trends, and market opportunities to contribute to the hotel's sales strategy.
- Additional duties as requested by the Sales & Event Manager.
The salary for the role is £27,810 per annum base salary, plus a quarterly incentive scheme in addition. A selection of other company benefits are available, including company benefits and free car parking.
Sales, Events and Business Development Executive in London employer: N.E. Recruitment
Contact Detail:
N.E. Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales, Events and Business Development Executive in London
✨Tip Number 1
Get your networking game on! Attend local events and industry showcases to meet potential clients and partners. Remember, it's all about building those relationships that can lead to new business opportunities.
✨Tip Number 2
Don't be shy about reaching out! Use LinkedIn and personalised emails to connect with prospects. A friendly message can go a long way in securing that first meeting or enquiry.
✨Tip Number 3
Show off your expertise! When meeting clients, be prepared to discuss their needs and how you can help. Tailor your proposals to highlight how your hotel can deliver an exceptional experience for their events.
✨Tip Number 4
Keep track of your progress! Use a CRM system to manage your leads and follow-ups. This will help you stay organised and ensure you're always on top of your sales pipeline.
We think you need these skills to ace Sales, Events and Business Development Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Sales, Events and Business Development Executive role. Highlight your sales achievements and any relevant event management experience to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for hospitality and how you can contribute to our team's success. Be sure to mention specific examples of how you've driven sales or managed events in the past.
Show Off Your Organisational Skills: Since this role requires excellent organisational skills, make sure to highlight any relevant experiences where you've successfully planned and executed events. We love seeing how you keep everything running smoothly!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the quickest way for us to receive your application and get you on our radar!
How to prepare for a job interview at N.E. Recruitment
✨Know Your Stuff
Before the interview, make sure you research the hotel and its services thoroughly. Understand their approach to hospitality and how they differentiate themselves in the market. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully driven sales or developed client relationships in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Be Proactive and Creative
Since this role requires a proactive business development focus, think of innovative ideas you could bring to the table. Be ready to discuss how you would identify new opportunities and convert them into revenue for the hotel.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that demonstrate your interest in the role and the hotel. Inquire about their current challenges in sales or event management, or ask how they measure success in this position. This shows you're thinking ahead and are eager to contribute.