Sales, Events and Business Development Executive in City of London

We are seeking a Sales, Events and Business Development Executive to join a hotel that prides itself on delivering warm hospitality, efficient service, and a memorable guest journey from enquiry to event delivery. With a strong focus on sales growth and client relationships, the hotel is committed to maximising revenue across bedrooms, meetings, events, and weddings. The Sales, Events & Business Development Executive plays a key role in promoting the hotel, securing new business opportunities, and ensuring the successful planning and execution of events, while maintaining the highest standards of customer service and guest satisfaction.

As a dynamic and detail-oriented Sales, Events Business Development Executive, you will support the planning, coordination, and execution of a wide range of events while driving sales opportunities. This role requires a proactive professional with excellent organizational skills, strong client relationship management, and the ability to balance creativity with commercial focus. This role includes a dedicated proactive business development focus (1‑2 days per week), identifying and converting new corporate and event opportunities to drive revenue growth and expand the hotel’s market presence. The ideal candidate will play a key role in ensuring seamless event delivery, maximizing revenue, and providing exceptional service to clients and guests.

• Business Development Responsibilities (Proactive Sales Focus)
  • Proactively identify, target and develop new corporate, local business, and agency accounts to increase meetings, events and bedroom revenue.
  • Conduct outbound sales activity including telesales, personalised email campaigns, LinkedIn outreach and appointment setting to generate new enquiries.
  • Arrange and conduct external client visits and face‑to‑face networking meetings within the local and regional market to build brand awareness.
  • Represent the hotel at local networking events, exhibitions, and industry showcases to source new business opportunities.
  • Work proactively to convert lapsed accounts and past clients into repeat business through structured follow‑up plans.
  • Develop and implement quarterly sales action plans with measurable targets, reporting weekly on new business activity and pipeline performance.
  • Maintain and grow a strong sales pipeline within the CRM, tracking prospecting activity, conversion ratios, and revenue generated from proactive efforts.
• Sales & Events Office Responsibilities
  • Confident in selling Weddings, Meetings and all types of Restaurant and Event private bookings.
  • Manage event bookings, meetings, and reservations efficiently, ensuring accuracy and attention to detail.
  • Act as the primary point of contact for clients, providing expert guidance and support throughout the planning process.
  • Prepare detailed event proposals, function sheets, and post‑event reports to ensure seamless communication between teams.
  • Maintain strong relationships with corporate clients, event suppliers, and other stakeholders to maximise repeat business.
  • Process enquiries, quotations, contracts, and confirmations in a timely and professional manner.
  • Conduct show rounds and meetings with clients to discuss their events and arrangements.
  • Adopt good telephone skills in order to create the right impression to the customer.
  • Ensure the sales journey for customers is managed professionally and efficiently to ensure their satisfaction.
  • Ensure meeting and event space is tidy and presentable before taking clients into for appointments.
  • Support the sales team in achieving revenue targets by proactively identifying opportunities for upselling and cross‑selling hotel services.
  • Work in a team to ensure targets are met and as many sales can be achieved.
  • Monitor event budgets and client billing, ensuring accuracy and timely payment follow‑ups.
  • Maintain accurate records and databases of client interactions, bookings, and contracts using CRM systems.
  • Attend internal meetings to present function sheets for the following week to brief the team of upcoming business.
  • Manage and respond to clients' emails, calls and feedback in a timely and professional manner.
  • Ensure compliance with health, safety, and licensing regulations for all events hosted on hotel premises.
  • Stay up to date with competitor activity, industry trends, and market opportunities to contribute to the hotel’s sales strategy.
  • Additional duties as requested by the Sales & Event Manager.

The salary for the role is £27,810 per annum base salary, plus a quarterly incentive scheme in addition. A selection of other company benefits are available, including company benefits and free car parking.

N.E. Recruitment is acting as an Employment Agency in relation to this vacancy. Please send an up to date copy of your Curriculum Vitae. We look forward to receiving all applications; however, due to the high number of applications, we are only able to contact candidates which closely match the level of skills and experience of our clients. Candidates must be eligible to live and work in the UK.