CRM Manager- 12months FTC in Manchester

The role involves joining our retail trading team on a 12 month fixed term basis as a CRM Manager.

What will you do as a CRM Manager at N Brown?

• Own the segmentation of the brand database to drive customer programmes and improve long-term quality and profitability of the customer file.
• Develop and deliver multichannel CRM programmes to retain customers across all stages of the lifecycle.
• Deliver the strategy around email including channel development.
• Manage the delivery of the consumer communications plan, including creative execution, customer selection, test activity and results to drive the required sales plan.
• Manage the investment plan for retention activity ensuring budgets are kept to plan.
• Recruit, train, develop and manage the CRM team to deliver their objectives.
• Hold 1-1 and team meetings to ensure targets are met.

What skills and experience will you have?

• Experience in CRM, customer marketing or lifecycle marketing, with a good understanding of segmentation, retention and customer journeys.
• A data-led mindset, able to interpret customer and performance data and turn it into clear, actionable CRM activity.
• Hands-on experience managing CRM channels such as email (and ideally SMS, app or on-site/push, but not essential).
• Strong planning and organisational skills, with the ability to manage campaigns, budgets and deadlines across multiple programmes.
• Confident working with different teams and influencing stakeholders to get things done.
• Experience managing or coaching others, with a genuine interest in helping your team grow and perform at their best.
• Comfortable working in a fast-paced environment, testing, learning and adapting approaches over time.

What's in it for you?

• Hybrid working (3 days in the office at a minimum).
• 24 days holiday (+ 8 bank holidays).
• Annual bonus scheme.
• Enhanced maternity and adoption leave.
• Company pension with up to 8% N Brown contribution.
• Mental Health support both internally and externally, including access to our wellbeing champions and counselling services.
• A range of financial wellbeing support.
• Stream – a financial wellbeing tool that helps you track your pay, access earnings early and manage your money with confidence.
• Colleague discount across all N Brown brands.
• Onsite café with subsidised rates and local restaurant discounts.
• Life Assurance and Private Medical Insurance.
• Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice.

Equal opportunity employer statement: We're an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.