At a Glance
- Tasks: Drive lead generation strategies and optimise channels for merchant acquisition across Europe.
- Company: Join myPOS, a leader in simplifying payments for businesses of all sizes.
- Benefits: Enjoy competitive salary, annual bonuses, health insurance, and unlimited learning opportunities.
- Other info: Embrace a culture of growth where potential is valued over perfection.
- Why this job: Be part of a dynamic team making a real impact on business growth and innovation.
- Qualifications: 5+ years in lead generation with strong analytical and commercial skills.
The predicted salary is between 45000 - 55000 £ per year.
At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions – myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business. As we continue to grow, we’re looking for a Lead Generation Manager to join our UK team and play a key role in driving merchant acquisition and commercial growth across our European markets.
About the role
We're looking for a commercially minded Lead Generation Manager to own the strategy, performance and operational effectiveness of lead generation for our Inside Sales organisation across 11+ European markets. Sitting at the intersection of Marketing and Sales, you'll translate commercial growth objectives into actionable lead generation plans, ensuring Inside Sales teams have a consistent supply of high-quality leads aligned with their capacity and acquisition targets. This is a hands‑on role combining strategic planning, channel optimisation, commercial analytics and operational delivery. You'll work closely with Inside Sales leadership, Marketing and local market teams to improve lead quality, conversion and return on investment, with clear visibility into merchant acquisition and revenue outcomes.
What you'll do
- Lead Generation Strategy & Forecasting: Own multi-market lead generation strategies and roadmaps, translating annual and quarterly merchant acquisition targets into lead volume forecasts, sourcing plans and priorities aligned with commercial growth objectives.
- Lead Source Management & Optimisation: Manage and optimise lead generation across paid digital, content, partnerships, events, referrals and third‑party providers; evaluate and scale new sources, improve underperforming channels, and oversee budgets, contracts and vendor relationships.
- Sales Alignment & Capacity Planning: Partner with Inside Sales leadership to forecast lead demand, assess team bandwidth and balance lead supply against sales capacity, while coordinating campaign schedules, expected volumes and market‑specific requirements.
- Lead Quality & Funnel Management: Define lead qualification criteria, scoring methodologies and service level agreements (SLAs), working with Sales and Marketing to improve lead relevance, response times, routing and conversion throughout the acquisition funnel.
- Performance Analytics & ROI: Own lead-level tracking, dashboards and reporting across sources and markets, monitoring lead volumes, quality, conversion, cost efficiency and ROI; provide regular insights to Inside Sales leadership and the CMO, recommending channel and budget adjustments.
- Process Improvement & Cross-functional Delivery: Design and optimise lead management processes, including assignment, qualification and handovers; identify operational bottlenecks and collaborate with Marketing, Inside Sales and local market teams to improve productivity, performance and scalability.
What you'll bring
- Lead Generation & Demand Generation Expertise: 5+ years' experience in lead generation, demand generation, marketing operations or Inside Sales support, ideally within B2B SaaS, fintech, payments or SMB-focused businesses.
- Multi-Channel Acquisition & Commercial Acumen: Proven experience managing and optimising lead generation across paid, organic, partnership, referral and event-based channels, with a strong understanding of acquisition economics, channel performance and revenue outcomes.
- Commercial Forecasting & Capacity Planning: Experience translating sales and growth targets into lead generation requirements, with an understanding of pipeline forecasting, sales capacity, lead supply and demand, and SLA management.
- Analytics & Performance Measurement: Strong analytical skills, with experience tracking lead quality, conversion funnels, cost per qualified lead and ROI, building performance dashboards and translating data into actionable commercial recommendations.
- CRM, Marketing Technology & Lead Operations: Hands‑on experience with CRM, marketing automation and reporting platforms such as HubSpot, Salesforce, Marketo or similar, alongside a practical understanding of lead scoring, routing, qualification and workflow optimisation.
- Stakeholder Management & Operational Delivery: Proven ability to work across Sales, Marketing and commercial leadership, manage multiple markets and competing priorities, and communicate performance insights and recommendations effectively to senior stakeholders.
Nice to have
- Experience working across European markets or within a multi-market B2B go‑to‑market environment.
- Previous exposure to fintech, payment processing, merchant services, or third‑party lead generation and affiliate/referral programmes.
What we offer
- Annual salary reviews, promotions, and performance bonuses
- myPOS Academy and unlimited LinkedIn Learning access
- Annual training and development budget
- 9% employer pension contribution
- Health insurance, dental insurance, and group life assurance
- Referral bonus and regular international team events
Who we are
Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy. Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.
Pro tip
Take it easy about meeting every requirement – this job description is just that, a job description! Even if you don’t tick every box, we want you to apply anyway! This is your chance to grow, learn, and build your career with us. We value potential over perfection, and we are all about mutual growth!
myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, colour, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances. Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for the period needed by the application process. Only shortlisted candidates will be contacted. Good luck!
Lead Generation Manager employer: myPOS AD
At myPOS, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As an Office Administrator, you'll enjoy a dynamic environment with ample opportunities for professional growth through our myPOS Academy and access to LinkedIn Learning courses. With competitive benefits like annual salary reviews, a birthday off, and engaging team-building activities, myPOS is not just a workplace—it's a community dedicated to making a real impact in the Fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for myPOS AD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like myPOS AD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with myPOS AD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at myPOS AD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit myPOS AD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of myPOS AD:Show us that you’ve done your homework! In your application, briefly mention what you admire about myPOS AD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at myPOS AD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at myPOS AD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At myPOS AD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
