At a Glance
- Tasks: Lead go-to-market strategies and create compelling product messaging.
- Company: Join Redcentric, a top managed service provider in the tech industry.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Shape the future of tech products and make a real impact.
- Qualifications: Proven experience in product marketing and strong communication skills.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: Harrogate, England, United Kingdom
About Redcentric
Redcentric is a leading managed service provider with a rich end‑to‑end solution portfolio covering connectivity, cloud and collaboration.
Background to the Role
Redcentric has a broad portfolio of products and services and is looking to shape and deliver its future strategy and growth ambitions.
Key Responsibilities
- Owning GTM strategy across key elements of our portfolio, adopting a full lifecycle approach to maximise revenue.
- Development of value propositions aligning our technical capabilities with market needs.
- Leading our verticalisation approach, ensuring audience relevance is central.
- Plan and create product and service sales enablement collateral.
- Become the connection point between Product Management and Sales, bridging the technical and commercial.
- Run regular competitor analysis to understand how our propositions compare and help identify and maintain our USPs.
- Capture and translate market insights into actions designed to support revenue growth.
- Work closely with the Marketing function to ensure our value propositions are translated into high‑impact campaigns and customer communications.
- Work in‑line with Product Management to translate customer needs to defined product and services.
- Adherence to Redcentric Solutions Limited ISO09001 and ISO27001 certification standards.
Person Specification
The ideal candidate will be a proven Product Marketing lead with a technology background, bringing ideas and creativity to the development of comprehensive GTM approaches.
Skills And Experience
- Ability to translate market insights into actionable go‑to‑market strategies that drive growth for new and existing services.
- Expertise in crafting compelling value propositions for complex IT managed services, specifically tailored to the UK market and targeting technical and business decision‑makers.
- Proven experience in developing differentiated messaging that highlights key benefits and addresses customer pain points.
- Experience in managing end‑to‑end product launches in the UK, ensuring alignment between sales, marketing, and product teams.
- Strong ability to create effective sales enablement content and empower the sales team to sell effectively in the UK market.
- Proven track record of successfully launching and growing products and service offerings within the UK.
Desirable
- Understanding of the UK IT managed services market, including key trends, customer needs, and the competitive landscape.
- Experience with core IT managed service offerings (e.g., cloud, cybersecurity, network management, IT support).
Personal
- Confident and effective communicator across a wide range of stakeholders both internally and externally.
- Ability to manage workload and competing priorities, leading on multiple concurrent projects and deliverables.
- Strong team player, with the ability to utilise the skills of the wider team and ensure aligned goals.
- Strategic thinker with a data‑driven approach to problem‑solving and decision‑making.
- Excellent communication and collaboration skills to effectively influence stakeholders across the organization.
- Creativity and curiosity at the heart of everything you do.
- Not afraid to question and challenge whilst remaining open to learning and understanding from others.
Hours of Work
Monday to Thursday 9:00 am – 5:30 pm, Friday 9:00 am – 3:30 pm with one hour for lunch.
Senior Product Marketing Manager in Harrogate employer: Myphf
Contact Detail:
Myphf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in Harrogate
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our growth strategy!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with our needs, especially around GTM strategies and product launches. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Product Marketing Manager in Harrogate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your experience with go-to-market strategies and how you've successfully launched products in the past. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Redcentric. Share specific examples of how you've developed value propositions and engaged with stakeholders. Let your personality come through!
Showcase Your Market Insights: We love candidates who understand the UK IT managed services market. In your application, mention any relevant trends or insights you've gathered. This shows us you’re not just applying for a job, but you’re genuinely interested in the industry.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Redcentric.
How to prepare for a job interview at Myphf
✨Know Your GTM Strategy
Before the interview, brush up on go-to-market strategies, especially in the context of IT managed services. Be ready to discuss how you would approach developing a GTM strategy for Redcentric's portfolio and how your past experiences align with their needs.
✨Craft Compelling Value Propositions
Prepare examples of value propositions you've created in the past. Think about how you can tailor these to meet the specific needs of the UK market and address customer pain points, as this will be crucial for the role.
✨Showcase Your Collaboration Skills
Since the role involves bridging Product Management and Sales, come prepared with examples of how you've successfully collaborated across teams. Highlight your communication skills and how you've influenced stakeholders in previous roles.
✨Stay Ahead of Competitors
Research Redcentric's competitors and be ready to discuss how you would conduct competitor analysis. Share insights on how you’ve previously identified USPs and translated market insights into actionable strategies that drove growth.