At a Glance
- Tasks: Lead marketing strategies to scale our DTC brand and drive growth through innovative campaigns.
- Company: Join a fast-growing wellness company backed by Google, focused on human optimisation products.
- Benefits: Enjoy a competitive salary, equity options, hybrid work, and paid workouts.
- Why this job: Be part of a dynamic team shaping the future of wellness with impressive industry leaders.
- Qualifications: Seeking a results-driven marketer with a passion for e-commerce and a commercial mindset.
- Other info: This is a unique opportunity to influence a category-defining business from its early stages.
The predicted salary is between 60000 - 70000 £ per year.
We are putting together a team of A players to scale the Home of Human Optimisation. We help high performers take control of their wellness by creating outstanding Human Optimisation products, think saunas, ice baths, hyperbaric chambers. We aim to help people unlock their full potential by providing world-class wellness products and community for everyone who wants to perform at their best every single day. We are growing extremely fast and in 2023 we were backed by Google and a host of elite athletes and entrepreneurs. In 2024, we appeared on Dragons’ Den in what is now one of the most viewed episodes in the history of the show. Last year we grew 350% and have no intention of slowing down. We’re now looking ahead to the future and building a team of leaders who want to be part of scaling the business into a global brand. Our aim is to have 60,000 customers within the next 4 years and cement our position as the Home of Human Optimisation.
What you'll be doing:
- You’ll be focused on scaling our DTC brand. Your role will involve driving growth through managing paid acquisition, CRO, email marketing and influencers campaigns.
- Set the overall growth strategy.
- Build and lead a high performing growth team (internal and external resource).
- Constantly test and iterate based on data.
- Manage our website agency and/or freelancers to create world class PDPs that convert.
- Develop + test landing pages that align with broader acquisition funnels and messaging.
- Create and manage a roadmap of ongoing development and improvements.
- Oversee and optimise the day to day running of paid media campaigns.
- Work with our in house content team to continually produce high performing and diverse creative across channels.
- Develop a deep understanding of our existing and target customer profiles and develop cross channel funnels that take them through an optimised purchasing journey.
- Manage the budget effectively across the channel mix and work with our external agencies to generate maximum ROI.
- Analyze campaign performance metrics and A/B tests and optimize marketing campaigns across multiple channels to maximize ROI and achieve KPIs.
- Manage our agency to hold them to the highest standard and ensure they are delivering core KPIs around database growth and revenue generation.
- Develop a roadmap to continuously improve core email flows.
- Create ideas for campaigns that align with the broader marketing activity of the business and drive ROI.
- Utilise data analytics and insights to make informed decisions, identify growth opportunities and feedback to the wider team to inform the strategy.
- Build an influencer programme to create regular whitelisting content and improve creative diversity.
- Drive international launches into new markets, testing channels in new markets.
- Have a seat at the table alongside the two Co-Founders and Head of Ops to really shape the overall growth strategy of the business.
- Manage an agency portfolio with an aligned growth strategy so they become a high performing extension of the team.
- Build and inspire a lean, A player internal team to push MyoMaster to the next stage of growth.
Why this is an amazing opportunity:
- A genuine seat at the table.
- Proven market fit and scalability.
- An industry that is exploding.
- An impressive wider team.
Who we’re looking for:
- A marketer with an extremely commercial mindset.
- Everyone in our team is an executor.
- If you’re looking for just a job, this isn’t the role for you.
- You must be obsessed with the ecom world and the latest trends and technology driving it forward.
The Benefits:
- Salary - £60K - £70k base.
- OTE - £10k OTE bonus.
- Shares - Equity in the business.
- Hybrid Role - Need to be available to work in SW London office 2X per week.
- Company wide Xmas holiday break.
- Paid company workouts each week.
- £1k towards MyoMaster equipment.
Marketing Director - Ecommerce (London Area) employer: MyoMaster
Contact Detail:
MyoMaster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Ecommerce (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and wellness products. Understanding the market landscape will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the wellness and e-commerce sectors. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities outlined in the job description. Highlight your experience in managing paid acquisition and optimising conversion rates.
✨Tip Number 4
Showcase your data-driven mindset by being ready to discuss how you've used analytics tools to inform marketing decisions. Familiarity with platforms like Triple Whale and GA4 will be a plus, so brush up on those skills.
We think you need these skills to ace Marketing Director - Ecommerce (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce and marketing. Focus on achievements that demonstrate your ability to drive growth, manage campaigns, and lead teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the wellness industry and how your skills align with the company's mission. Mention specific strategies you've implemented in previous roles that resulted in measurable success.
Showcase Data-Driven Success: Include examples of how you've used data analytics to inform marketing decisions. Highlight any experience with tools like Google Analytics or Triple Whale, and discuss how you optimised campaigns based on performance metrics.
Demonstrate Leadership Skills: Since this role involves building and leading a high-performing team, provide examples of your leadership experience. Discuss how you've inspired teams to achieve goals and fostered a culture of execution and accountability.
How to prepare for a job interview at MyoMaster
✨Show Your Passion for E-commerce
Make sure to express your enthusiasm for the e-commerce industry and the latest trends. Discuss how you've kept up with innovations and how you can leverage them to drive growth for the company.
✨Demonstrate Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data analytics to inform marketing strategies in the past. Highlight your experience with tools like Triple Whale and GA4, and be ready to explain how you optimise campaigns based on performance metrics.
✨Emphasise Your Leadership Skills
Since this role involves building and leading a high-performing team, share your experiences in leadership. Talk about how you've inspired teams, managed agencies, and driven results through collaboration and motivation.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to scaling a DTC brand. Think about potential scenarios involving budget management, campaign optimisation, or influencer collaborations, and prepare your strategic responses.