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- Tasks: Lead the CRM product roadmap and enhance customer journeys across various channels.
- Company: Join a top client in the West Midlands, focused on innovative CRM solutions.
- Benefits: Enjoy a competitive salary of £60,000 - £75,000 plus bonuses and flexible working options.
- Why this job: Be at the forefront of customer engagement, driving impactful strategies in a dynamic environment.
- Qualifications: Experience in product management with a focus on CRM and strong analytical skills required.
- Other info: Work 2 days a week in the office, collaborating with diverse teams.
The predicted salary is between 48000 - 72000 £ per year.
One of our leading clients is looking to recruit a Product Manager with expertise in CRM. This is a permanent role based in West Midlands / Birmingham / Solihull, requiring 2 days per week in the office. The salary is £60,000 - £75,000 + bonus.
You will collaborate closely with marketing, sales, customer success, engineering, and data teams to build and optimise customer journeys across multiple channels and platforms.
Responsibilities:- Define and execute the CRM product roadmap aligned with business goals and customer needs.
- Own end-to-end delivery of CRM features and enhancements from ideation to release.
- Drive personalisation, automation, and segmentation strategies using CRM tools and platforms.
- Work with data and analytics to define KPIs, measure campaign and product impact, and continuously optimise the CRM strategy.
- Identify opportunities to integrate CRM with other systems (e.g., CDPs, marketing automation tools, customer service platforms).
- Gather requirements from stakeholders, write user stories, and prioritise work in the product backlog.
- Stay up to date on CRM best practices, tools, and technologies to ensure our stack and strategies are cutting-edge.
- Champion the voice of the customer in all product decisions.
- Product Management experience with a focus on CRM or customer engagement platforms.
- Proven experience with CRM tools/systems.
- Strong understanding of customer lifecycle strategies, retention, and lifecycle marketing.
- Experience working with engineering, design, and marketing to build and optimise customer communication journeys.
- Data-driven mindset with experience using analytics tools to inform product decisions.
- Experience working in fast-paced SaaS, eCommerce, or digital product environments.
- Knowledge of customer data platforms (CDPs), data integration, and API workflows.
- Familiarity with A/B testing and experimentation frameworks.
- Agile/Scrum experience.
Product Manager CRM West Midlands in Birmingham employer: MYO Talent
Contact Detail:
MYO Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager CRM West Midlands in Birmingham
✨Tip Number 1
Network with professionals in the CRM and product management space. Attend local meetups or industry events in Birmingham to connect with potential colleagues and learn about the latest trends in CRM.
✨Tip Number 2
Familiarise yourself with the specific CRM tools and platforms mentioned in the job description. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous experiences with data-driven decision-making. Be ready to share specific examples of how you've used analytics to inform product strategies and improve customer engagement.
✨Tip Number 4
Showcase your understanding of customer lifecycle strategies during interviews. Be prepared to discuss how you've successfully implemented retention and lifecycle marketing strategies in past roles.
We think you need these skills to ace Product Manager CRM West Midlands in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in product management, particularly with CRM systems. Use specific examples that demonstrate your ability to define and execute product roadmaps and work with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer relationship management and how your skills align with the responsibilities outlined in the job description. Mention your data-driven mindset and any relevant experience with CRM tools.
Showcase Relevant Experience: When detailing your work history, focus on achievements related to CRM and customer engagement. Highlight any successful projects where you drove personalisation or automation strategies, as well as your experience with analytics tools.
Research the Company: Before submitting your application, take some time to research the company and its products. Understanding their market position and customer base will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at MYO Talent
✨Know Your CRM Tools
Make sure you have a solid understanding of the CRM tools and systems relevant to the role. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Data-Driven Mindset
Highlight your experience with analytics tools and how you've used data to inform product decisions. Be ready to provide examples of how you've measured campaign impact and optimised strategies based on data insights.
✨Understand Customer Journeys
Demonstrate your knowledge of customer lifecycle strategies and how you've built and optimised customer communication journeys. Discuss specific projects where you've successfully implemented personalisation and automation.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be prepared to discuss your experience collaborating with marketing, sales, engineering, and design. Share examples of how you've gathered requirements and prioritised work in a product backlog.
