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For Companies At a Glance
- Tasks: Lead the strategy for engaging users with Skyscanner's mobile app through data-driven insights.
- Company: Join Skyscanner, a diverse employer committed to inclusivity and innovation in travel.
- Benefits: Enjoy a collaborative culture, flexible work options, and the chance to impact millions of travellers.
- Why this job: Shape the future of travel engagement and work with cross-functional teams to drive real change.
- Qualifications: 4-6 years in app lifecycle or engagement roles; strong analytical skills and experience with mobile apps.
- Other info: Be part of a team that values creativity, empathy, and fast-paced problem-solving.
The predicted salary is between 43200 - 72000 £ per year.
This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About the Role
We are looking for a strategic and data-driven Senior App Engagement Manager to define, build, and drive the engagement strategy for Skyscanner's mobile app. This is a newly created role that sits at the heart of our ambition to make the app the primary channel for delivering value to travellers - from first search to in-trip experience. You will work cross-functionally with Product, Data, Lifecycle Marketing, Geo, and Engineering to define what great engagement looks like, identify high-impact behavioural levers, and ensure our app experience drives session growth, feature adoption, and long-term user value. This is not a campaign or messaging role - you will be focused on the insights, segmentation, prioritisation, and measurement that underpin an effective app-first engagement strategy.
What You Will Be Doing
- Strategy & Insight
- Define Skyscanner's app engagement framework, including segmentation of users based on behaviours and lifecycle stages.
- Build a shared understanding of what "good" engagement looks like across segments and user types.
- Establish a central source of truth for engagement metrics and performance.
- Behavioural Analytics & Levers
- Identify the behavioural drivers and product features that correlate with retention and value.
- Prioritise levers (e.g. onboarding steps, feature usage, log-in behaviours) based on impact.
- Work with Data and Analytics to track and visualise engagement trends, drop-off points, and growth opportunities.
- Cross-Functional Influence
- Partner with Product and Engineering to influence the roadmap based on behavioural insight.
- Define requirements for in-app targeting, personalisation, and feedback loops.
- Collaborate with Lifecycle Marketing to inform messaging strategy (without owning delivery).
- Work closely with the Central Geo team and local market leads to localise engagement strategies and adapt prioritised levers to regional contexts and user behaviours.
- Measurement & Optimisation
- Develop and own the "User Engagement Score" or similar North Star metric.
- Set up frameworks to monitor migration between engagement segments.
- Track the long-term impact of product changes and lifecycle activity on behaviour, retention, and session frequency.
Success in This Role Looks Like
- Increased 7-, 30-, and 90-day retention for key segments
- Growth in app sessions per user and total app session volume
- Greater adoption and repeat use of high-value app features (e.g. Drops, Save, Explore)
- Defined and operationalised user engagement segments
- Product roadmap reflects prioritised behavioural insights
- Clear feedback loop between app behaviour, engagement levers, and team execution
What We Are Looking For
Essential Experience
- 4-6 years in a relevant role (e.g. app lifecycle, CRM strategy, growth/engagement, behavioural analytics)
- Experience working in a consumer mobile app environment
- Strong understanding of behavioural segmentation, retention, and product-led growth
- Analytical mindset; comfortable working with data teams to derive actionable insight
- Skilled at navigating cross-functional environments with multiple stakeholders
Nice to Have
- Experience with user engagement scoring or cohort-based lifecycle metrics
- Familiarity with tools like Braze, Amplitude, Mixpanel, or equivalent
- Exposure to localisation and regional marketing strategy
- Experience working alongside product managers and engineers
Why Join Skyscanner?
We are building the travel app of the future - one that goes beyond search to become a trusted travel companion. As part of our App Marketing team, you will help shape how millions of users engage with travel, discover new tools, and build lasting habits. We move fast, test boldly, and work together to solve real traveller problems with data, creativity, and empathy.
Senior App Engagement Manager employer: myGwork
Contact Detail:
myGwork Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Engagement Manager
✨Tip Number 1
Familiarise yourself with Skyscanner's app and its features. Understanding the user experience and identifying areas for improvement will help you speak knowledgeably about how to enhance engagement during interviews.
✨Tip Number 2
Research current trends in app engagement strategies, particularly in the travel sector. Being able to discuss innovative ideas and how they could apply to Skyscanner will demonstrate your strategic thinking and industry knowledge.
✨Tip Number 3
Network with professionals in the app engagement and mobile marketing space. Engaging with others in the field can provide insights into best practices and may even lead to referrals or recommendations for your application.
✨Tip Number 4
Prepare to discuss specific metrics and frameworks you've used in previous roles to measure user engagement. Highlighting your analytical skills and experience with data-driven decision-making will be crucial in showcasing your fit for this role.
We think you need these skills to ace Senior App Engagement Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Senior App Engagement Manager position. Familiarise yourself with Skyscanner's app engagement strategy and how your skills align with their needs.
Tailor Your CV: Customise your CV to highlight relevant experience in app lifecycle management, behavioural analytics, and cross-functional collaboration. Use specific examples that demonstrate your analytical mindset and success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for mobile apps and user engagement. Discuss your understanding of behavioural segmentation and how you can contribute to Skyscanner's goals. Make it personal and engaging to stand out.
Highlight Relevant Tools and Experience: If you have experience with tools like Braze, Amplitude, or Mixpanel, be sure to mention this in your application. Highlight any familiarity with user engagement scoring or cohort-based metrics, as these are valuable for the role.
How to prepare for a job interview at myGwork
✨Understand the Engagement Framework
Familiarise yourself with Skyscanner's app engagement framework. Be prepared to discuss how you would define and measure user engagement, including segmentation based on behaviours and lifecycle stages.
✨Showcase Your Analytical Skills
Highlight your experience with behavioural analytics and how you've used data to drive engagement strategies in previous roles. Be ready to provide examples of how you've identified key behavioural levers that correlate with retention.
✨Cross-Functional Collaboration
Demonstrate your ability to work across different teams, such as Product, Data, and Marketing. Share specific instances where you've influenced product roadmaps or collaborated on engagement strategies, showcasing your communication skills.
✨Prepare for Metrics Discussion
Be ready to discuss how you would develop and track a 'User Engagement Score' or similar metrics. Think about frameworks you've used in the past to monitor user behaviour and how you would apply them at Skyscanner.
