Senior Analyst, Marketing Analytics

This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

What are we looking for?Skyscanner is a dynamic and innovative metasearch travel company on a mission to help travellers plan and book their trip with ease and confidence.

We’re looking for a Senior Analyst to join our Marketing Economics function and optimise spend allocation decisions to efficiently drive short and long-term Business growth, in a complex, global Business environment with multiple Marketing channels and sales verticals.Working closely with our Marketing Economics lead, you will develop a unified Marketing measurement approach, levering sales attribution, incrementality testing, causal inference and Marketing Mix Modelling to confidently evaluate & optimise the true ROI of our Marketing and clearly presenting and contextualising this to support our Marketing leadership team.What will this role be responsible for delivering on?Developing Marketing Mix modelling (MMM) at Skyscanner, initially via a third partyDeveloping an incrementality / geo testing plan to validate / complement our Marketing Mix Model’s insights into incremental ROIsInforming the evolution of our Marketing attribution modelGuiding spend allocation decisions, reconciling insights from Marketing attribution, MMM and testingWhat skills do we need?Deep understanding of Marketing economics / ROI evaluation approaches. In particular:

designing and analysing incrementality testing , causal inference analysisExperience working with Marketing Mix Modelling providersStrong SQL & Python skills.Ability to reconcile and contextualise insights from different sources to guide the decision-making processStrong collaboration & communication skills. In particular, ability to efficiently communicate to a Senior audience.What can we teach you? What will you learn?Exposure to Senior Marketing Executives, in a role that is critical to shaping key Marketing investment decisionsAbility to work with and learn from our internal Analytical experts, in a fast-paced environment that offers many challenging data problems to solve, on a global scale.Where will this role be based?London or Edinburgh#LI-DNI