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- Tasks: Lead Skyscanner's product strategy for Performance Marketing, focusing on SEO and cross-functional collaboration.
- Company: Join Skyscanner, a diverse employer committed to inclusivity and innovation in travel.
- Benefits: Enjoy flexible working options, a supportive culture, and opportunities for professional growth.
- Why this job: Make a real impact on travel experiences while leading a dynamic team in a fast-paced environment.
- Qualifications: 10+ years in SEO and product management with strong leadership and technical skills required.
- Other info: Role available in Edinburgh, Glasgow, or London; ideal for those passionate about digital marketing.
The predicted salary is between 48000 - 72000 £ per year.
This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Are you looking for an exciting new opportunity to lead on a part of Skyscanner's product that will be instrumental in driving our growth to the next level? We have an open role for a Director of Product focused on Performance Marketing within Audience (marketing) and will be responsible for diversifying Skyscanner's approach to reaching travellers through SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech channels.
The role will be responsible to develop and execute the SEO strategy primarily, along with team leadership for the SEM, Display, Metasearch, Affiliates marketing, and Martech strategies. They would possess the skills required to connect cross-functional teams to identify opportunities and empower their team to deliver at pace. The ideal candidate has more than 10 years of SEO and product management experience, a deep understanding of how search engines interact with digital platforms, and the ability to drive growth in organic traffic through innovative, data-driven product strategies.
What will this role be responsible for delivering on?
- SEO Product Strategy: Define and drive the comprehensive SEO product roadmap that reflects short-term and long-term business objectives, ensuring alignment with overall business goals. Collaborate with product, engineering, and marketing teams to embed SEO best practices into the product lifecycle.
- Cross-functional Collaboration: Work closely with engineering, UX/UI, and content teams to create SEO and user-friendly product features and enhancements. Act as the SEO subject matter expert during product development discussions.
- Technical SEO Leadership: Lead technical SEO projects such as site architecture improvements, page speed optimization, and mobile-first indexing. Collaborate with the development team to implement schema markup, structured data, and crawl optimization.
- Product Innovation: Identify opportunities for innovation in new product features, functionalities, and user experiences that enhance organic traffic acquisition. Advocate for SEO requirements in product design and feature development.
- Data-Driven Decision Making: Analyze SEO data and performance metrics using tools like Google Analytics, Search Console, and SEO platforms such as Ahrefs and SEMrush. Use these insights to inform product decisions and prioritize initiatives.
- Organic Growth Ownership: Take full ownership of organic traffic growth, working on complex problems such as large-scale site migrations, international SEO, and e-commerce SEO.
- SEO Tooling & Automation: Drive the integration of SEO automation tools and workflows to optimize processes such as keyword research, monitoring, and reporting. Advocate for SEO-specific product features that enhance automation.
- Team Leadership: Build and mentor a high-performing product team leading the SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech strategies. Foster a collaborative and innovative environment focused on continuous learning and improvement.
What will you learn?
How to apply your technical product knowledge in a larger and more complex problem space to develop and deliver strategies that have the potential to drive significant impact for our travellers. Grow your skills as a strategic leader within the business and develop your ability to drive impact at scale.
What skills do we need?
- 10+ years of experience in SEO and product management, with a proven track record of driving significant organic traffic growth.
- Extensive knowledge of technical SEO, web development, and search engine algorithms, with hands-on experience in addressing technical SEO issues.
- Experience leading cross-functional teams and aligning SEO strategies with product roadmaps.
- Strong familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) and analytics platforms (Google Analytics, Search Console).
- Expertise in large-scale SEO projects, including site migrations, platform changes, and mobile-first strategies.
- Strong leadership skills with experience managing and mentoring high-performing teams.
- Experience working in e-commerce, marketplace, or large-scale content-driven businesses is a plus.
- Exceptional stakeholder and project management skills, with a proven track record of managing multiple stakeholder groups and delivering products at scale, influencing cross-functionally at a senior level in an effective way.
- Experience making hard, data-driven decisions (including creating and running experiments and A/B tests, User Testing, Analytics, Market Research, Competitor Analysis, Defining Metrics and KPIs).
Preferred skills
- An undergraduate degree in engineering, mathematics, finance, or MBA.
- Experience in international SEO and multi-language site optimization.
- Basic understanding of HTML, CSS, JavaScript, and web development principles as they relate to SEO.
- Strong project management skills, with experience in agile product management and the ability to prioritize and manage multiple projects.
Where can this role be based?
This role can be based in Edinburgh, Glasgow, or London (providing the applicant is already in London).
Director, Product – Performance Marketing employer: myGwork
Contact Detail:
myGwork Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product – Performance Marketing
✨Tip Number 1
Familiarise yourself with Skyscanner's current SEO strategies and performance metrics. Understanding their existing approach will help you identify areas for improvement and demonstrate your proactive thinking during discussions.
✨Tip Number 2
Network with professionals in the performance marketing and SEO space, especially those who have experience in e-commerce or large-scale content-driven businesses. This can provide you with insights into industry trends and potentially valuable connections.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven organic traffic growth in previous roles. Highlight any innovative strategies you've implemented and the measurable impact they had on the business.
✨Tip Number 4
Stay updated on the latest SEO tools and technologies, particularly those mentioned in the job description like SEMrush and Ahrefs. Being able to speak knowledgeably about these tools will show your commitment to leveraging data-driven decisions.
We think you need these skills to ace Director, Product – Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of experience in SEO and product management. Focus on specific achievements that demonstrate your ability to drive organic traffic growth and lead cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with Skyscanner's goals. Mention your experience with SEO strategies and your leadership style, emphasising your ability to mentor high-performing teams.
Showcase Technical Skills: Include details about your familiarity with SEO tools like SEMrush and Ahrefs, as well as your understanding of technical SEO issues. Highlight any large-scale projects you've managed, such as site migrations or mobile-first strategies.
Demonstrate Data-Driven Decision Making: Provide examples of how you've used data analytics to inform product decisions. Discuss any experience you have with A/B testing, user testing, and defining metrics and KPIs to showcase your analytical skills.
How to prepare for a job interview at myGwork
✨Showcase Your SEO Expertise
Be prepared to discuss your extensive experience in SEO and product management. Highlight specific projects where you successfully drove organic traffic growth, and be ready to explain the strategies and tools you used, such as SEMrush or Ahrefs.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, share examples of how you've effectively collaborated with engineering, UX/UI, and content teams in the past. Emphasise your ability to align SEO strategies with product roadmaps.
✨Prepare for Technical SEO Questions
Expect questions about technical SEO concepts like site architecture, page speed optimisation, and mobile-first indexing. Brush up on these topics and be ready to discuss how you've tackled technical SEO challenges in previous roles.
✨Data-Driven Decision Making
Be ready to talk about how you've used data to inform your decisions. Discuss your experience with analytics platforms like Google Analytics and how you've leveraged data insights to prioritise initiatives and drive product innovation.
