Senior Product Designer - Acquisition Strategy
Senior Product Designer - Acquisition Strategy

Senior Product Designer - Acquisition Strategy

London Full-Time 52000 - 78000 £ / year (est.) No home office possible
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myGwork - LGBTQ+ Business Community

At a Glance

  • Tasks: Design engaging landing pages that attract new users and enhance their travel experiences.
  • Company: Join Skyscanner, a leading tech company committed to inclusivity and the LGBTQ+ community.
  • Benefits: Enjoy a hybrid work model, flexible hours, and a vibrant team culture.
  • Other info: Ideal for those near our Scotland or Barcelona offices; hybrid working pattern available.
  • Why this job: Be part of a creative team shaping user journeys in a rapidly evolving digital landscape.
  • Qualifications: Proven experience in web design, strong collaboration skills, and familiarity with design tools like Figma.

The predicted salary is between 52000 - 78000 £ per year.

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This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About The Role

We\’re looking for a curious and impact-driven Senior Product Designer to help shape the future of our landing page experiences that enable us to more effectively acquire new users to Skyscanner. You\’ll work in a cross-functional team dedicated to helping millions of travellers discover the world-through high-performing, content-rich pages that answer real user questions and inspire their next trip.

As AI reshapes how people discover and search, this role will be a part of evolving how Skyscanner shows up-designing experiences that go beyond basic answers and create meaningful journeys that users value and that performs for search engines and AI experiences.

You work across a range of surfaces, including key product vertical landing pages (flights, hotels, and car hire) and destination hubs, while also building and evolving the landing page design system that powers our editorial content and campaign landing pages-creating experiences that are both scalable and deeply engaging.

What You\’ll Be Doing

  • Designing high-quality, responsive landing pages across surfaces like destination hubs and product vertical landing pages, and design system for campaign pages, and editorial content, balancing search performance, content clarity, and user needs.
  • Owning the end-to-end design process, from framing problems and generating ideas through to prototyping, testing, refinement, and final delivery.
  • Partnering cross-functionally with marketing, content design, product, and engineering stakeholders to define and deliver effective, insight-driven design solutions.
  • Working with user research, SEO analysis and behavioural data to deeply understand intent and use evidence to guide and validate design decisions.
  • Contributing to and evolving the landing page design system, ensuring consistency, accessibility, and design quality across our content-driven surfaces.
  • Anticipating the evolving SEO landscape, including the impact of AI-generated results and conversational search, and helping define how our landing pages adapt and respond.
  • Collaborating with peers across the design team, sharing knowledge and ideas, and raising the bar on what we deliver.

About You

  • A strong individual contributor with proven experience designing web and responsive experiences, ideally in content-rich environments whether that be fast-paced agency or in-house.
  • A designer who\’s comfortable working within performance and search engine constraints, but who also thinks beyond them-using insight to evolve and elevate the experience, not just optimise it.
  • Someone excited by the challenge of designing in a space shaped by emerging AI technologies-able to respond creatively to shifts in search behaviour and generative SERP changes.
  • Strong interaction and visual design craft, with deep familiarity with tools like Figma, Miro and modern prototyping tools.
  • Someone who thrives in collaborative teams and can work confidently with engineers, product managers, marketers, brand designers and content strategists.
  • A test-and-learn mindset, with experience using A/B testing, user research and analytics to inform decisions and iterate based on performance.
  • Experience designing and contributing to design systems and scalable component libraries.

Portfolio Criteria

  • A portfolio with best-in-class responsive web work that demonstrates your ability to shape broad conceptual ideas into desirable user solutions.
  • We would also like to see your thought process from the hypothesis stage through the final result and the methodologies and frameworks you used.

Following extensive surveys and workshops around our teams needs and preferences, we\’ve returned to our offices in a hybrid working pattern: typically that looks like two days in the office, flexible to an individual\’s need. As such, this role would be a great fit for someone who lives within commuting distance of one of our Scotland offices or Barcelona office.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Design, Art/Creative, and Information Technology

  • Industries

    Technology, Information and Internet

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Senior Product Designer - Acquisition Strategy employer: myGwork - LGBTQ+ Business Community

Skyscanner is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for individuals looking to make a meaningful impact in the travel industry. With a hybrid working model that promotes work-life balance, employees benefit from a collaborative culture that encourages creativity and innovation, alongside opportunities for professional growth through cross-functional partnerships and a commitment to evolving design practices. Located in vibrant cities like Scotland and Barcelona, Skyscanner offers a dynamic environment where talented designers can thrive while contributing to a platform that inspires millions of travellers worldwide.
myGwork - LGBTQ+ Business Community

Contact Detail:

myGwork - LGBTQ+ Business Community Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Product Designer - Acquisition Strategy

Tip Number 1

Familiarise yourself with Skyscanner's current landing pages and their design systems. Understanding their existing user experience will help you identify areas for improvement and demonstrate your insight during discussions.

Tip Number 2

Stay updated on the latest trends in AI and SEO, as these are crucial for the role. Being able to discuss how emerging technologies can influence design decisions will show your forward-thinking approach.

Tip Number 3

Prepare to showcase your collaborative skills. Think of examples where you've successfully worked with cross-functional teams, as this role requires strong partnerships with marketing, engineering, and content design.

Tip Number 4

Consider conducting a mini case study on a landing page redesign. This will not only enhance your portfolio but also give you practical insights into the design process that you can share during interviews.

We think you need these skills to ace Senior Product Designer - Acquisition Strategy

User-Centred Design
Responsive Web Design
Prototyping Skills
Figma
Miro
A/B Testing
SEO Knowledge
Data-Driven Design
Collaboration Skills
Design Systems
Visual Design Craft
Interaction Design
Content Strategy
Analytical Skills
Adaptability to AI Technologies

Some tips for your application 🫡

Tailor Your Portfolio: Ensure your portfolio showcases best-in-class responsive web work. Highlight projects that demonstrate your ability to design content-rich experiences and include your thought process from hypothesis to final result.

Highlight Relevant Experience: In your CV, emphasise your experience in designing web and responsive experiences, particularly in environments that require balancing performance with user needs. Mention any specific tools you are proficient in, like Figma or Miro.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, especially your experience with user research and A/B testing.

Showcase Collaboration Skills: In your application, provide examples of how you've successfully collaborated with cross-functional teams. Highlight your ability to work with engineers, product managers, and marketers to deliver effective design solutions.

How to prepare for a job interview at myGwork - LGBTQ+ Business Community

Showcase Your Portfolio

Make sure to bring a well-organised portfolio that highlights your best responsive web designs. Include case studies that demonstrate your thought process from initial hypothesis to final results, showcasing the methodologies you used.

Understand the Company’s Needs

Research Skyscanner and its approach to user acquisition. Be prepared to discuss how your design philosophy aligns with their goals, especially in creating engaging landing pages that cater to user needs and SEO performance.

Prepare for Collaboration Questions

Since this role involves working closely with cross-functional teams, be ready to share examples of past collaborations. Highlight how you’ve effectively partnered with engineers, marketers, and product managers to deliver successful design solutions.

Stay Updated on AI Trends

Given the evolving landscape of AI in search, demonstrate your knowledge of how AI impacts user behaviour and design. Discuss any relevant experiences where you've adapted your design strategies in response to emerging technologies.

Senior Product Designer - Acquisition Strategy
myGwork - LGBTQ+ Business Community
Location: London
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