Senior Director, Product Marketing & Market Activation

This job is with Unit4, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. Our solutions empower people and deliver a better people experience so they can spend time on meaningful high-value work they live for.

As Senior Director, Product Management & Market Activation, you will own how Unit4’s innovation is translated into market narrative, demonstration, and commercial impact. Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4’s go-to-market capability to match the scale and ambition of our AI-native platform launch.

Your mission is to lead the global go-to-market launch of Unit4’s AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going forward. This is a transformational launch role with lasting impact. Through this launch, you will also establish repeatable GTM disciplines that future innovations will follow.

What You'll Be Responsible For:

• Owning the AI-native GTM launch
• Lead the GTM strategy and execution for Unit4’s AI-native architecture
• Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
• Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
• Establish scalable GTM disciplines for future innovation
• Elevating product marketing and messaging
• Build and lead a product marketing function that endures beyond individual launches
• Shift messaging from features to outcomes and economic impact
• Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
• Partner closely with Product to ensure launches are market-ready and commercially sharp
• Challenge launch readiness when the value story isn’t credible or provable
• Connecting story to proof
• Integrate demonstration services into the narrative
• Ensure consistency from message → demo → proof across the buyer journey
• Establish demos as an ongoing commercial lever
• Shaping market perception
• Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
• Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations
• Building a revenue-focused function
• Treat product marketing as a revenue driver
• Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity
• Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field
• Growing the organization
• Lead and develop a team of mid to senior-level professionals
• Create clear growth paths and learning opportunities
• Drive AI literacy and automation across the function
• Set standards of excellence that raise performance across teams

Qualifications:

This role is accountable for driving meaningful commercial impact through go-to-market execution. Success is measured by how effectively our narratives, demonstrations, and enablement contribute to pipeline growth, improved win rates, and faster deal progression.

Who This Role Is For:

You’re a senior product marketing or GTM leader who has led major platform or transformational launches in B2B SaaS or enterprise software, operates comfortably between Product, Sales, and market reality, and thinks in commercial outcomes, not just messaging quality.

Benefits:

Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities.

• A culture built on trust - giving you freedom and autonomy to be successful.
• Balance - with our uncapped time off policy, remote working opportunities, and Global Wellbeing Days.
• Talented colleagues, role models, and mentors.
• A commitment to sustainability - with initiatives such as our Act4Good program.
• A safe and inclusive working environment – supported by our Employee Resource Groups.

This role may require security clearance for customer projects and access to sensitive data. After you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information.