At a Glance
- Tasks: Craft engaging content for ads that connect brands with millions of travellers.
- Company: Join Skyscanner, a global leader in travel planning and an inclusive employer.
- Benefits: Hybrid work, competitive pay, and a commitment to diversity and inclusion.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of travel advertising and make a real impact on user experiences.
- Qualifications: Experience in content design and familiarity with AI-powered content systems.
The predicted salary is between 55000 - 65000 £ per year.
This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
About The Role
This is a brilliant opportunity for a Senior Content Designer to join our award-winning CX team and help shape the future of advertising at Skyscanner. You'll be working on a suite of advertising products that power how brands connect with over 100 million travellers each month. This includes Skyscanner's Advertising Manager, our internal partner-facing platform, as well as the traveller-facing ad experiences across web and app.
What You'll Be Doing
- Crafting clear, effective UX content for complex B2B tools used by advertisers, marketers, and internal teams.
- Design and scale content systems that support reusable, modular ad content across different contexts and audiences.
- Define content structures, taxonomies, and modular frameworks that enable scalable, reusable content.
- Shaping how advertising content is created, structured, and delivered across both backend systems and frontend experiences.
- Shaping end-to-end content pipelines (generation → validation → delivery → optimisation).
- Collaborating closely with Product Designers, Researchers, Data Scientists, Engineers, and Commercial teams to solve complex problems.
- Balancing traveller needs with advertiser and business goals, ensuring content is useful, relevant, and trustworthy.
- Contributing to experimentation, defining content hypotheses, supporting A/B tests, and using data to iterate.
- Bringing clarity to complex workflows, data-heavy interfaces, and technical systems through strong content thinking.
- Contributing to evolving our content design systems, patterns, and standards - especially in areas with repeated or scalable patterns.
- Evolving content design systems, patterns, and standards for AI-native environments.
About You
- Experienced in content design: As a Content Designer, UX Writer or Conversation Designer in a digital product environment.
- A systems thinker: You naturally think beyond screens and flows, considering inputs, outputs, rules, and feedback loops - not just the final sentence on the page.
- Comfortable with structured content: You've designed or worked with modular content systems, reusable patterns, or structured content models that support scale.
- Experience with AI-powered experiences: You've had exposure to AI-generated content systems, prompts, or pipelines.
- Confident across different audiences: You can move between specialist B2B tools and consumer-facing experiences, understanding what each audience needs and why.
- Strategic and data-informed: You connect content decisions to user outcomes and business performance, using research, experimentation, and data to guide your thinking.
- Collaborative and clear: You're great at working across disciplines, explaining complex ideas simply, and influencing others with sound rationale rather than volume.
What It's Like Here
We are the real deal - no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better - and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
Senior Content Designer, Ads employer: myGwork - LGBTQ+ Business Community
Skyscanner is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for individuals looking to thrive in a collaborative environment. With a commitment to employee growth, Skyscanner offers opportunities to work on innovative projects that shape the future of travel, all while enjoying a supportive work culture that values curiosity and care. Located in a hybrid work setting, employees benefit from flexible arrangements and comprehensive policies, including generous parental leave, ensuring a healthy work-life balance.
Contact Details:
myGwork - LGBTQ+ Business Community Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Designer, Ads
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Skyscanner. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content design. Make it easy for them to see how you can contribute to their team.
✨Tip Number 3
Prepare for the interview by understanding Skyscanner's products and values. Tailor your answers to show how your experience aligns with their mission of making travel easier for everyone.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Skyscanner family.
We think you need these skills to ace Senior Content Designer, Ads
Some tips for your application 🫡
Show Your Passion for Travel:When you're crafting your application, let your love for travel shine through! Share any personal experiences or insights that connect you to Skyscanner's mission of making travel easier for everyone.
Tailor Your Content Samples:Make sure to include content samples that showcase your skills in designing for both B2B and consumer audiences. Highlight how you've tackled complex content challenges in the past – this will help us see your versatility!
Be Data-Driven:We love a good data story! In your application, mention how you've used data to inform your content decisions. Whether it's A/B testing or user feedback, show us how you connect content to user outcomes.
Keep It Clear and Concise:Remember, clarity is key! Make your application easy to read and straight to the point. We appreciate well-structured applications that reflect your ability to communicate complex ideas simply.
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Audience
Before the interview, take some time to understand Skyscanner's target audience and their needs. Familiarise yourself with how the company connects with travellers and advertisers alike. This will help you tailor your responses and demonstrate that you can balance user needs with business goals.
✨Showcase Your Systems Thinking
As a Senior Content Designer, you'll need to think beyond just content. Prepare examples of how you've approached content design as part of a larger system. Discuss your experience with modular content systems and how you've used structured content to enhance user experiences.
✨Bring Data to the Table
Skyscanner values data-informed decisions, so be ready to discuss how you've used research and experimentation in your previous roles. Share specific instances where your content strategies led to measurable improvements in user engagement or business performance.
✨Collaborate and Communicate
Highlight your collaborative skills during the interview. Be prepared to talk about how you've worked with cross-functional teams, such as designers, engineers, and marketers. Use clear examples to show how you can explain complex ideas simply and influence others effectively.
