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- Tasks: Design and implement media strategies to achieve clients' marketing goals.
- Company: Dynamic agency committed to diversity, equity, and inclusion.
- Benefits: Collaborative environment, career growth, and opportunities to work with innovative technologies.
- Other info: Embrace a culture where diverse voices are valued and everyone can thrive.
- Why this job: Join a creative team and make an impact in the fast-paced world of media.
- Qualifications: Understanding of media planning, strong problem-solving skills, and client relationship experience.
The predicted salary is between 30000 - 40000 ÂŁ per year.
As a Media Planning Senior Executive, you will help to design and implement effective media strategies to achieve clients' marketing objectives. This role involves building and maintaining client relationships, analysing audience behaviour, selecting appropriate media channels and ensuring seamless and effective delivery of media campaigns. You will regularly liaise with clients and work collaboratively with specialist teams and other divisions within the wider agency group including various investment teams, finance teams, creative agencies, PR agencies etc. This role is ideal for someone with a passion for marketing, who thrives in a customer‑facing environment, has a data‑driven mindset and a knack for creative problem‑solving.
Responsibilities
- Collaborate with clients and account teams to understand marketing objectives and target audience profiles
- Support the team in developing integrated media plans that align with campaign goals, leveraging both traditional and digital media platforms
- Assist in conducting market research to identify audience insights, media consumption trends and competitive analysis
- Identify media platforms (e.g., TV, radio, print, digital, social media) to optimise message delivery
- Evaluate the performance of various media channels based on cost‑effectiveness, reach and engagement potential
- Prepare detailed reports for clients, highlighting insights and recommendations for future campaigns
- Serve as a point of contact for clients on media plans and campaigns, fostering strong relationships to better understand their business goals, providing updates and addressing any questions or concerns
- Ensure seamless activation of media campaigns across full suite of media channels
- Ensure finance process is followed to ensure timely and accurate billing of our clients for campaign activity
About You
- You have a good understanding of media planning, buying and executing campaigns
- You are familiar with media planning tools and software to analyse and interpret post‑campaign results
- You demonstrate problem‑solving skills to address issues and make data‑driven recommendations
- You are able to prioritise tasks and manage multiple campaigns and deadlines effectively
- You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media
- You are comfortable building relationships and interacting with clients to provide updates, address concerns and manage expectations
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.
Media Planning Senior Executive employer: myGwork - LGBTQ+ Business Community
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planning Senior Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your media planning successes. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Be proactive! If you see a job that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a friendly email to express your enthusiasm.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest in media and marketing. Being knowledgeable about emerging technologies and market shifts will make you stand out in interviews.
We think you need these skills to ace Media Planning Senior Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Media Planning Senior Executive role. Highlight your media planning experience, client relationship management, and any data-driven projects you've worked on.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your problem-solving skills can benefit our clients. Don’t forget to mention why you’re excited about joining StudySmarter!
Showcase Your Data Skills: Since this role requires a data-driven mindset, be sure to include examples of how you've used data to inform media strategies or campaign decisions in your application. We love seeing how you’ve made an impact through analytics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Media Inside Out
Make sure you brush up on your media planning knowledge. Familiarise yourself with various media channels like TV, radio, print, and digital. Be ready to discuss how you would select the right platforms for different campaigns and why.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and market research. Think of specific examples where you've used audience insights or media consumption trends to inform your strategies. This will demonstrate your data-driven mindset.
✨Build Rapport with Clients
Since this role involves a lot of client interaction, practice how you would approach building relationships. Think of ways to show that you understand their business goals and can address their concerns effectively.
✨Stay Ahead of Trends
Be prepared to discuss emerging technologies in media, especially AI. Show your enthusiasm for how these tools can enhance creativity and efficiency in campaigns. This will highlight your proactive approach to staying informed in the industry.