Marketing Insights Specialist

Overview

Marketing Insights Specialist

Location: Bristol or Oxford, UK (Hybrid – 3 days a week in the office)

Working Period: Full time, Permanent

Reports to: Head of Performance Marketing

Salary: £35,000

This job is with Yugo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Responsibilities

• Develop and execute comprehensive digital reporting strategies to track and analyze key performance indicators (KPIs) and business metrics.
• Utilize Google Analytics, Microsoft Power BI, and Tableau to design, create, and maintain dashboards, reports, and visualizations that provide insights into digital performance and trends.
• Collaborate with cross-functional teams, including marketing, product, and IT, to understand data needs and provide actionable insights to support strategic objectives.
• Oversee the implementation of digital analytics tools and ensure data accuracy, consistency, and reliability.
• Monitor and analyze digital marketing campaigns, user behavior, and website performance to identify opportunities for optimization and growth.
• Provide regular reports and presentations to senior management and investors, highlighting key findings, trends, and recommendations.
• Stay updated on industry best practices, emerging technologies, and trends in digital analytics and reporting.

What else?

This job description serves as a guideline; the list of responsibilities is not exhaustive and other requests commensurate with the role may be made. This is a hands-on commercial role.

Qualifications

Key Skills & Capabilities

Pioneering

Innovation drives everything we do. With over 30 years of groundbreaking innovation and a bold vision for global expansion, we are redefining student living and creating unforgettable experiences.

Purposeful

We are driven by a clear mission to make a meaningful impact, focusing on creating lasting impact for our people, communities, and the planet.

Positive

We are optimists, always believing in better possibilities. We tackle challenges with resilience and aim to create a supportive, empowering environment for our teams and communities.

Experience and Knowledge

Essential

• Marketing or Communication related degree or equivalent professional qualification.
• Knowledge of additional analytics tools or platforms (e.g., Adobe Analytics, Looker).
• Experience with A/B testing and conversion rate optimization.
• Excellent written and spoken English.
• Ability to maintain strong working relationships with all stakeholders (teammates, students, owners, etc.).
• Be passionate about the details, do what it takes with momentum, resourcefulness, and a positive, go-getter attitude regardless of the tasks at hand.
• Must be able to multi-task, grasp complex concepts, collaborate with subject matter experts and present solutions effectively in written and visual format.
• Experience in student housing.
• Ability and willingness to travel in the region.

Desirable

• First experience with budgeting.
• Knowledge of strategy setting and owner relations.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet