At a Glance
- Tasks: Manage digital marketing campaigns and optimise performance on major Metasearch platforms.
- Company: Join Booking.com, a leader in travel tech with a commitment to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and creativity.
- Why this job: Be at the forefront of travel innovation and make a real impact in the industry.
- Qualifications: 3+ years in digital marketing, strong analytical skills, and project management experience.
The predicted salary is between 36000 - 60000 € per year.
This job is with Booking.com, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world. As part of Booking Holdings, which includes brands like Priceline & Agoda, we’re at the forefront of innovation and customer service in the travel industry.
Role Overview: The Marketing Specialist role within the Metasearch Commercial team is pivotal for Booking.com’s presence and success on major price comparison platforms. This role sits at the intersection of advertising strategy and the dynamic travel industry. Success requires a combination of analytical expertise, strong feed management capabilities, and effective project leadership skills. The primary focus revolves around the performance management of car, flight, and attraction verticals in Cost-Per-Click (CPC) based advertising campaigns. Within these verticals you will be working with leading Metasearch engines Google, Skyscanner, and Kayak directly influencing Booking.com’s Metasearch strategy and overall market competitiveness. This position resides within the Global Performance Marketing Department.
Essential Functions Of The Role:
- Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams (bidding, analytics, product/tech). Regularly report performance, analyze trends, and adapt strategies using analytics and SQL.
- Product API & feed management: Working with engineering teams to ensure both accuracy and reliability of API data feeds is kept at the highest standards. Furthermore optimisation of metadata within the feed to improve the coverage and ranking of placements on Metasearch engines.
- Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities.
- Project Leadership: Own Meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication.
- Data-Driven Decisions: Use advanced analytics to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments.
Key Job Responsibilities And Duties:
- Oversee the daily performance management of advertising campaigns on meta search platforms.
- Manage, troubleshoot, and optimize API integrations that deliver prices and content to metasearch sites serving as the bridge between partners, and Booking.com’s technical teams.
- Manage external stakeholder relationships with Metasearch partners.
- Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement.
- Utilize data-driven insights to determine and prioritize tasks that maximize team and company value.
- Collaborate with global and cross-departmental stakeholders, both internal and external.
- Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs.
- Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI).
- Generate and execute innovative digital marketing strategies and solutions.
Role Qualifications And Requirements:
- Minimum of 3 years of experience in digital marketing, Metasearch, PPC, CPC, or Paid Social.
- Proficient in English (written and verbal communication); knowledge of additional languages is a plus.
- Must have a solid understanding and practical experience with analytics and SQL.
- Strong business acumen and familiarity with key digital marketing performance indicators (KPIs).
- Proven experience in managing external partnerships.
- Experience using data visualization tools like Google Data Studio, Tableau or similar platforms.
- Excellent project management skills with the ability to effectively prioritize tasks.
- Strong stakeholder management and influencing abilities.
Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech."
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process: Let’s go places together: How we Hire. This role does not come with relocation assistance.
Digital Marketing Specialist - Metasearch in Manchester employer: myGwork - LGBTQ+ Business Community
At Booking.com, we pride ourselves on being an inclusive employer that values diversity and innovation. Our vibrant work culture fosters collaboration and creativity, providing employees with ample opportunities for professional growth and development in the dynamic travel industry. With a focus on data-driven decision-making and strategic partnerships, our Digital Marketing Specialist role offers a unique chance to make a significant impact while enjoying the benefits of working within a global leader in travel technology.
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist - Metasearch in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Booking.com. Use platforms like LinkedIn to connect and engage with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching Booking.com’s culture and values. Understand their approach to data-driven decisions and innovation. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've managed and the results they achieved. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Booking.com. Let’s get you on board!
We think you need these skills to ace Digital Marketing Specialist - Metasearch in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Digital Marketing Specialist role. Highlight your experience in digital marketing, especially in Metasearch and PPC, to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for travel and how your analytical skills can drive success in our Metasearch campaigns. Be genuine and let your personality come through.
Showcase Your Data Skills:Since data drives our decisions, don’t forget to mention your experience with analytics and SQL. Give examples of how you've used data to optimise campaigns or improve performance in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Booking.com!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Metrics
Before the interview, brush up on key digital marketing performance indicators (KPIs) relevant to the role. Be ready to discuss how you've used analytics and SQL in past campaigns to drive results. This shows you understand the data-driven nature of the position.
✨Showcase Your Project Management Skills
Prepare examples of projects you've led from start to finish. Highlight your organisational skills and how you’ve effectively prioritised tasks. Booking.com values strong project leadership, so demonstrating your ability to manage multiple stakeholders will set you apart.
✨Familiarise Yourself with Metasearch Engines
Research the major metasearch platforms like Google, Skyscanner, and Kayak. Understand their advertising strategies and how they operate. Being able to discuss these platforms intelligently will show your genuine interest in the role and the industry.
✨Build a Connection
Since Booking.com values inclusion and diversity, be prepared to discuss how you can contribute to their culture. Share experiences that highlight your ability to work with diverse teams and external partners, showcasing your communication and negotiation skills.
