At a Glance
- Tasks: Lead analytics to shape client engagement and marketing strategies across EMEA.
- Company: Join Invesco, a global leader in investment management with an inclusive culture.
- Benefits: Enjoy flexible working, generous leave, healthcare, and wellness perks.
- Other info: Inclusive environment with opportunities for community involvement and personal growth.
- Why this job: Make impactful decisions using data and collaborate with talented teams.
- Qualifications: Degree in analytics or marketing; experience in digital marketing analytics preferred.
The predicted salary is between 60000 - 80000 £ per year.
This job is with Invesco, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.
We have an outstanding benefits package which includes:
- Company-provided healthcare
- A generous annual leave allowance
- Flexible working options, including hybrid working arrangements
- Generous pension provisions
- Income protection
- Health and wellness benefits
- Volunteering days
- Enhanced parental leave
- Life insurance
As a Manager, EMEA Go to Market Analytics, you'll steer analytics that directly shape how we engage clients, allocate spend, and measure performance across the region. You will sit within the Marketing Analytics function and report to the Associate Director, GTM Analytics EMEA & NA.
Your mandate: Translate data into decisions. Not dashboards for the sake of dashboards, but actual GTM choices: what we do, why we do it, and how we adapt when reality inevitably disagrees with the plan.
Responsibilities Include:
- Partnering closely with EMEA Marketing, Sales, Digital, and external agencies to ensure our analytics work is clear, actionable, and tied to commercial outcomes.
- Working with channel owners, product marketers, and planners to understand briefs and expectations.
- Helping shape campaigns and always on GTM activity by grounding strategy in evidence-not vibes.
- Using data to answer the "so what?" Surfacing insights that point to clear actions, trade offs, and opportunities.
- Enabling teams to optimise spend, improve targeting, and strengthen client engagement.
- Identifying use cases where predictive models, segmentation, or machine learning can actually move the needle.
- Collaborating with the central advanced analytics team to build and deploy solutions-from forecasting to next best action logic-keeping things practical and business ready.
- Working with media, digital, and analytics agencies to ensure deliverables are aligned, measurable, and rooted in our GTM priorities.
- Manage scopes, timelines, and expectations without losing the plot.
- Mentoring junior analysts and be a multiplier for analytics maturity across the region.
- Advising, coaching, socializing good practices, and generally raise the bar for how EMEA teams use data.
What You Can Bring:
- Degree in a quantitative, analytical, or communications related field (Statistics, Mathematics, Marketing Science, etc.).
- Proven experience in digital or marketing analytics roles, ideally in a B2B or client centric environment.
- Agency experience is a plus, especially if you've survived attribution debates.
- Strong understanding of multi channel marketing-SEO, SEM, paid media, web journeys, the works.
- Technical capability in SQL, Python/R, Tableau, PowerBI, AWS, and strong familiarity with GA360 and Adobe Analytics.
- Confident communicator who can translate analysis into decisions and influence stakeholders.
- Strategic thinking, but not allergic to rolling up sleeves and digging into data pipelines or campaign structure.
We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work. Our commitment to the community and environmental, social and governance investing: We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing.
Manager, Marketing Analytics employer: myGwork - LGBTQ+ Business Community
Invesco is an exceptional employer that champions inclusivity and offers a dynamic work culture where employees can thrive. With a robust benefits package, including flexible working options and generous parental leave, Invesco prioritises employee well-being and professional growth. Located in a vibrant environment, the company fosters collaboration and innovation, making it an ideal place for those seeking meaningful and rewarding careers in marketing analytics.
Contact Details:
myGwork - LGBTQ+ Business Community Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing Analytics
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Knowing Invesco's values and recent projects will help you connect your skills to their needs.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in marketing analytics can directly impact Invesco's goals. Keep it concise and engaging.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about the role.
We think you need these skills to ace Manager, Marketing Analytics
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Marketing Analytics role. Highlight your experience in digital or marketing analytics and how it aligns with Invesco's goals. We want to see how you can translate data into actionable insights!
Showcase Your Skills:Don’t forget to mention your technical skills like SQL, Python/R, and any experience with tools like Tableau or PowerBI. We love seeing candidates who can roll up their sleeves and get into the nitty-gritty of data analysis.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to explain your past experiences and how they relate to the responsibilities of the role. We appreciate clarity as much as we appreciate creativity!
Apply Through Our Website:Remember to submit your application through our official careers page. This ensures that your application is seen by the right people and helps us streamline the process. We can't wait to hear from you!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Numbers
As a Manager in Marketing Analytics, you'll need to demonstrate your analytical prowess. Brush up on key metrics relevant to Invesco's marketing strategies. Be ready to discuss how you've used data to drive decisions in past roles, and think about specific examples where your insights led to measurable outcomes.
✨Master the Tech Stack
Familiarise yourself with the tools mentioned in the job description, like SQL, Python/R, Tableau, and GA360. If you can, prepare a mini-project or case study that showcases your technical skills. This will not only impress your interviewers but also show that you're proactive and ready to hit the ground running.
✨Communicate Clearly
You’ll need to translate complex data into actionable insights for various stakeholders. Practice explaining your past projects in simple terms, focusing on the 'so what?' aspect. This will help you convey your strategic thinking and ensure that your communication style aligns with Invesco's collaborative culture.
✨Show Your Collaborative Spirit
Invesco values teamwork, so be prepared to discuss how you've partnered with different teams in the past. Think of examples where you’ve worked closely with marketing, sales, or external agencies to achieve common goals. Highlighting your ability to mentor junior analysts will also showcase your leadership potential.
