At a Glance
- Tasks: Drive innovative shopper marketing strategies for iconic gin brands and alcohol-free products.
- Company: Join Diageo, a leader in the spirits industry with a commitment to inclusivity.
- Benefits: Flexible working options, competitive salary, and a vibrant company culture.
- Other info: Be part of a diverse team that celebrates individuality and fosters growth.
- Why this job: Shape the future of beloved brands and make a real impact in the market.
- Qualifications: 6+ years in marketing, strong relationship-building skills, and a creative mindset.
The predicted salary is between 36000 - 60000 £ per year.
This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About The Function
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of each brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.
The Shopper Marketing role on GINS
- Gordon's, Tanqueray and Chase Gins are within the Diageo GB portfolio and require shopper marketing support to varying degrees.
- Gordon's is the #1 Gin brand in GB with 37% market share and #4 Spirits brand in terms of Brand Equity metrics.
- Tanqueray is the #1 Premium Gin and is currently outperforming the Gins market in GB with respect to market share growth.
- Chase is a portfolio of Gin and Vodka variants that are distributed in the On Trade.
The Shopper Marketing role on Alcohol FREE
23 million GB Adults are attempting to moderate their consumption of Alcohol. This behaviour is the force behind Alcohol Free Spirits and RTDs (Ready To Drink), which have enjoyed a number of years of double-digit growth. Diageo has created the umbrella campaign platform of 'House of 0.0%' and evolved its plans to be ruthlessly focused on social occasions. The Shopper Marketing Manager will own the optimisation of the House of 0.0% Shopper strategy and influence customer plans and execution.
Top Accountabilities
- You will drive and project manage Shopper programmes across the Gins and Alcohol Free portfolio including upcoming innovation launches.
- Ensure all the brands have the tools and programmes necessary to deliver our commercial plan.
- Champion Gordon's and Tanqueray with On Trade teams by engaging relevant stakeholders.
- Produce bespoke programmes for our strategic customers and retailers.
- Act as the voice of the customer within MBP.
- Lead and own deployment of brands' strategic initiatives into clear action plans in trade.
Leadership
- Win through Execution: Sets and pursues direction without guidance and takes a wide view of their accountabilities.
- Shape the Future: Sets a stretching vision for the future, and engages and enrols people in this vision.
- Inspire through Purpose: Finds broader meaning in their work and aspires to make a significant difference.
- Invest in Talent: Displays confidence in their ability to meet challenges and succeed.
Ideal Experiences / Qualifications / Capabilities
- 6+ years of relevant marketing or commercial experience preferably on lifestyle consumer brands.
- Existing capability to build genuine relationships built on mutual trust & respect.
- A track record of managing and driving performance and excellence in execution across touchpoints.
- Strong evidence of creative flair, strong cultural radar and implementing entrepreneurial solutions.
- High levels of Experience managing agency relationships.
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
Feel inspired? Then this may be the opportunity for you.
Shopper Marketing Manager in London employer: myGwork - LGBTQ+ Business Community
Diageo is an exceptional employer that champions inclusivity and diversity, making it a vibrant place to work for individuals passionate about marketing and brand management. With a strong focus on employee growth, Diageo offers numerous opportunities for professional development while fostering a collaborative and innovative work culture. Located at 1HQ, employees benefit from a dynamic environment that encourages creativity and celebrates the rich legacies of iconic brands like Gordon's and Tanqueray.
Contact Details:
myGwork - LGBTQ+ Business Community Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Diageo. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Diageo’s brands and their latest campaigns. Show us you’re passionate about Gordon's and Tanqueray by discussing how you’d elevate their shopper marketing strategies. Tailor your answers to reflect their values and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experience in shopper marketing and how it aligns with Diageo’s mission. Confidence is key, so get comfortable talking about your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on our careers page for new opportunities that match your skills. We want to see you succeed!
We think you need these skills to ace Shopper Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Brands:When you're writing your application, let your love for brands shine through! Talk about how you connect with the brands in Diageo's portfolio, especially Gordon's and Tanqueray. We want to see your enthusiasm and how you can contribute to their future.
Tailor Your Experience:Make sure to highlight your relevant experience in shopper marketing or commercial roles. We’re looking for specific examples that demonstrate your ability to drive performance and execute successful campaigns. Don’t just list your jobs; show us how you’ve made an impact!
Be Creative and Authentic:This is your chance to showcase your creative flair! Use your application to tell a story about your journey in marketing. Be authentic and let your personality come through – we appreciate originality and want to know the real you.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need to make your application stand out right there!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Brands Inside Out
Before the interview, dive deep into Diageo's gin brands like Gordon's and Tanqueray. Understand their market positions, recent innovations, and how they connect with consumers. This knowledge will help you demonstrate your passion and insight during the conversation.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've implemented in the past. Think about how you can apply those experiences to the Shopper Marketing role. Be ready to share examples of how you've driven performance and executed successful campaigns.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so highlight your ability to build genuine relationships. Share examples of how you've successfully collaborated with cross-functional teams or agencies to achieve common goals.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think creatively and solve challenges. Prepare scenarios where you've identified opportunities or tackled issues effectively. Show them you're solution-oriented and can adapt to new situations.
