At a Glance
- Tasks: Lead the launch of innovative AI-native architecture and drive impactful product marketing strategies.
- Company: Join Unit4, a people-centric tech company committed to inclusivity and innovation.
- Benefits: Enjoy uncapped time off, remote work, and a supportive culture focused on well-being.
- Other info: Be part of a dynamic team with opportunities for personal and professional development.
- Why this job: Make a real impact in the cloud ERP space while growing your career with talented colleagues.
- Qualifications: Experience in leading B2B SaaS launches and a strong focus on commercial outcomes.
The predicted salary is between 80000 - 100000 £ per year.
This job is with Unit4, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. Our solutions empower people and deliver a better people experience so they can spend time on meaningful high-value work.
As Senior Director, Product Management & Market Activation, you will own how Unit4's innovation is translated into market narrative, demonstration, and commercial impact. Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4's go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as what we build.
Your mission is to lead the global go-to-market launch of Unit4's AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going forward. This is a transformational launch role with lasting impact. Through this launch, you will also establish repeatable GTM disciplines that future innovations will follow.
What You'll Be Responsible For:
- Owning the AI-native GTM launch
- Leading the GTM strategy and execution for Unit4's AI-native architecture
- Translating complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
- Aligning Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
- Establishing scalable GTM disciplines for future innovation
- Building and leading a product marketing function that endures beyond individual launches
- Shifting messaging from features to outcomes and economic impact
- Developing GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
- Partnering closely with Product to ensure launches are market-ready and commercially sharp
- Integrating demonstration services into the narrative
- Ensuring consistency from message to demo to proof across the buyer journey
- Leading analyst relations to position Unit4's AI capabilities as differentiated and material
- Treating product marketing as a revenue driver
- Defining KPIs that connect GTM execution to pipeline, win rates, and deal velocity
- Leading and developing a team of mid to senior-level professionals
How Success Is Measured:
This role is accountable for driving meaningful commercial impact through go-to-market execution. Success is measured by how effectively our narratives, demonstrations, and enablement contribute to pipeline growth, improved win rates, and faster deal progression.
Who This Role Is For:
You're a senior product marketing or GTM leader who has led major platform or transformational launches in B2B SaaS or enterprise software, operates comfortably between Product, Sales, and market reality, and thinks in commercial outcomes, not just messaging quality.
Benefits:
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We offer a culture built on trust, balance with uncapped time off policy, remote working opportunities, talented colleagues, a commitment to sustainability, and a safe and inclusive working environment.
This role may require security clearance for customer projects and access to sensitive data.
Senior Director, Product Marketing & Market Activation in London employer: myGwork - LGBTQ+ Business Community
Unit4 is an exceptional employer that prioritises a people-centric culture, offering employees the freedom and autonomy to thrive in their roles. With a commitment to work-life balance through uncapped time off and remote working options, alongside a strong focus on professional development and sustainability initiatives, Unit4 fosters an inclusive environment where diverse voices are celebrated. Join us in transforming the cloud ERP landscape while enjoying meaningful growth opportunities and a supportive community.
Contact Details:
myGwork - LGBTQ+ Business Community Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Product Marketing & Market Activation in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive their goals forward. Make it clear why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you note can keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Senior Director, Product Marketing & Market Activation in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Unit4's mission of empowering people through innovative software solutions. Show us that you get what we're about!
Be Clear and Concise:When it comes to your written application, clarity is key. Avoid jargon and keep your language straightforward. We want to see your ideas shine without getting lost in complicated phrases. Make every word count!
Showcase Your Impact:Don’t just list your experiences; highlight the impact you've made in previous roles. Use specific examples that demonstrate how you've driven results, especially in product marketing or transformational launches. We love seeing tangible outcomes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Unit4!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Product Inside Out
Before the interview, dive deep into Unit4's AI-native architecture and its market impact. Understand how it differentiates from competitors and be ready to discuss specific features and benefits that resonate with CFOs, COOs, and CHROs.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for a hypothetical product launch. This will showcase your ability to align product, sales, and customer success teams. Be ready to discuss how you would establish scalable GTM disciplines and measure success through KPIs.
✨Demonstrate Your Storytelling Skills
Practice translating complex technical concepts into clear, compelling narratives. Use examples from your past experiences where you successfully communicated innovation and drove commercial outcomes. Highlight how you can connect story to proof in demonstrations.
✨Showcase Leadership and Team Development
Be prepared to discuss your experience in leading and developing teams. Share specific examples of how you've created growth paths and learning opportunities for mid to senior-level professionals, and how you drive performance excellence across teams.
