Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Design and improve email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join a global, diverse team that values inclusion and belonging.
- Benefits: Flexible work-life balance, healthcare, pension plan, and continuous learning opportunities.
- Other info: Enjoy a supportive environment focused on your wellbeing and career growth.
- Why this job: Make an impact with personalised email campaigns and innovative strategies.
- Qualifications: 2+ years in email marketing and Salesforce certifications required.
The predicted salary is between 40000 - 50000 £ per year.
About The Role
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. You will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations and use a hybrid work pattern.
You Will
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
- Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices.
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies.
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
- Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
Qualifications
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
Benefits
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
Equal Employment Opportunity
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Lead Specialist - Email Marketing in London employer: myGwork - LGBTQ+ Business Community
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Specialist - Email Marketing in London
✨Tip Number 1
Network like a pro! Reach out to folks in the email marketing space, especially those who work with Salesforce Marketing Cloud. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your best email campaigns. Use metrics to highlight your successes, like open rates and click-through rates. This will give potential employers a taste of what you can do!
✨Tip Number 3
Prepare for interviews by brushing up on common email marketing scenarios. Think about how you’d handle A/B testing or audience segmentation. We want to see your thought process and how you tackle challenges in real-time.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Lead Specialist - Email Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud and email marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Creativity: As a Lead Specialist in Email Marketing, creativity is key! Include examples of past campaigns you've designed or improved, especially those that involved A/B testing or audience segmentation. We love seeing innovative ideas in action!
Be Data-Driven: We’re all about metrics here at StudySmarter. When you apply, mention how you've used data to inform your email strategies and improve campaign performance. This will show us you understand the importance of analytics in driving success.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Tools
Familiarise yourself with Salesforce Marketing Cloud, especially Journey Builder and audience segmentation features. Be ready to discuss how you've used these tools in past campaigns and how they can enhance customer experiences.
✨Showcase Your Campaigns
Prepare to talk about specific email marketing campaigns you've developed. Highlight your role in designing content, setting up automated workflows, and any A/B testing you've conducted. Use metrics to demonstrate the success of your campaigns.
✨Understand Compliance
Brush up on email marketing regulations like CAN-SPAM and GDPR. Be prepared to discuss how you ensure compliance in your campaigns, as this is crucial for maintaining subscriber trust and data integrity.
✨Engage with the Team
Since collaboration is key, think about how you've worked with other teams in the past. Be ready to share examples of how you aligned email marketing strategies with sales or experience delivery teams to achieve common goals.