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- Tasks: Drive influencer marketing strategy and execute campaigns across key UK projects.
- Company: Join Omnicom Media Group, a leader in inclusive marketing.
- Benefits: Flexible working hours, hybrid model, and a supportive team environment.
- Why this job: Be at the forefront of the creator economy and make impactful connections.
- Qualifications: Experience in cross-platform influencer campaigns and strong project management skills.
- Other info: Collaborative culture with opportunities for innovation and growth.
The predicted salary is between 28800 - 43200 ÂŁ per year.
About the Role
Reporting into an Influencer Executive Director, as an Influencer Manager you will be responsible for driving influencer marketing strategy and execution across key UK client projects, treating influencer activity as a core media channel within the broader communications mix. You will offer strategic counsel, creative direction, and platform expertise to deliver culturally relevant, performance‑led influencer projects. You will operate autonomously and with others to deliver the highest creative and operational standards, bridging brand storytelling with creator collaboration and ensuring influencer work complements adjacent channels such as podcasts, social partnerships, and paid media.
Key Responsibilities
- Own and run influencer strategy and execution across local market projects, ensuring alignment with campaign objectives, audience insights, and wider media plans.
- Act as a strategic partner to clients, advising on creator selection, platform fit, paid amplification, and performance metrics.
- Create clear, insight‑led campaign pitch and strategy decks that articulate influencer ideas, creative direction, and media integration.
- Collaborate with paid social and creative teams to deliver cohesive, cross‑channel campaigns.
- Manage project delivery to a high operational standard – owning day‑to‑day delivery or overseeing junior team members where appropriate.
- Drive campaign measurement, ensuring activity is evaluated for both creative impact and forecasted media performance.
- Identify and pursue new business opportunities – whether proactively building influencer‑led ideas, expanding existing briefs, or contributing to response to briefs.
- Stay at the forefront of creator economy and platform trends, ensuring recommendations reflect current best practice and innovation.
- Support post‑campaign reporting, translating performance into actionable insights and future planning recommendations.
About You
- Proven track record delivering cross‑platform influencer campaigns that integrate within broader media plans, including paid amplification.
- Well‑versed in working with creators of different sizes and an understanding of the metrics of success for influencer identification and reporting (both in‑campaign and at end of campaign).
- Proficient in working on one‑off and long‑term campaigns with new and repeat talent for clients.
- Competent with influencer related tech (Sprout/Later etc).
- Experienced and confident in speaking with talent, talent agencies, and third parties about creators, briefs, negotiation and generating solutions to any issues.
- Familiarity and strong interest in the creator marketing industry in general, including being aware of trends, new innovations in the space (from talent and agencies), how creators are diversifying their content and how social media platforms are working with creators.
- Team player who is collaborative, and happy to be leaning into the delivery of campaigns, from contacting influencers and negotiating rates to ensuring deadlines are met.
- Strong project management capability – able to deliver to high standards independently or through others.
Flexible Working
At Omnicom Media Group we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely). Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
Influencer Manager FTC in London employer: myGwork - LGBTQ+ Business Community
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Manager FTC in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns. Include case studies that demonstrate your strategic thinking and creative direction. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Omnicom Media Group, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! The influencer marketing landscape is always changing, so keep yourself informed about the latest trends and tools. This knowledge will not only help you in interviews but also show that you’re passionate about the industry.
We think you need these skills to ace Influencer Manager FTC in London
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When writing your application, let your enthusiasm for influencer marketing shine through! Share any relevant experiences or projects that highlight your love for the creator economy and how you stay updated on trends.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Influencer Manager role. Use keywords from the job description to demonstrate that you understand what we're looking for and how you fit the bill.
Highlight Your Project Management Skills: Since this role involves managing campaigns and collaborating with teams, be sure to showcase your project management capabilities. Mention any tools or methods you use to keep everything on track and deliver high-quality results.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Influencers
Before the interview, research the influencers relevant to the role. Understand their styles, audiences, and how they fit into broader media strategies. This will show your potential employer that you’re not just familiar with influencer marketing but also have a keen eye for talent that aligns with brand storytelling.
✨Showcase Your Strategy Skills
Prepare to discuss specific campaigns you've worked on. Be ready to articulate your thought process behind influencer selection, platform fit, and how you measured success. Use data and insights to back up your claims, as this demonstrates your ability to drive performance-led projects.
✨Be Collaborative
Highlight your experience working with cross-functional teams. Discuss how you’ve collaborated with creative and paid social teams to deliver cohesive campaigns. This shows that you understand the importance of teamwork in executing successful influencer strategies.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in the creator economy and social media platforms. Be prepared to share your thoughts on current innovations and how they could impact influencer marketing. This will demonstrate your passion for the industry and your proactive approach to staying informed.
