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For Companies At a Glance
- Tasks: Drive new business and create impactful partnerships in the entertainment industry.
- Company: Join AEG Europe, a top-rated employer and leader in live entertainment.
- Benefits: Flexible working hours, competitive salary, and a vibrant workplace culture.
- Why this job: Be part of an award-winning team shaping unforgettable brand experiences.
- Qualifications: Experience in consultative sales and strong relationship-building skills required.
- Other info: Inclusive environment that values diverse perspectives and encourages creativity.
The predicted salary is between 43200 - 72000 ÂŁ per year.
This job is with AEG EUROPE, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Are you ready to elevate your career in partnership sales at one of the world’s most iconic entertainment venues? Want to join an employer recognised as one of The Sunday Times' Best Places to Work? This is your chance to join AEG Global Partnerships, the award‑winning team behind some of the most innovative and high‑impact brand partnerships in live entertainment.
Known for creating customised, world‑class marketing programmes, AEG Global Partnerships represents an unrivalled portfolio of sports, music, event, venue, ticketing and digital assets globally. You’ll be joining one of the most respected rights‑holder sales operations in the industry, known for unmatched global events, unparalleled service and memorable brand experiences.
The Role
We’re looking for a Director, Sales to join us on a 12‑month fixed‑term contract at The O₂ – Europe’s most successful entertainment venue. You’ll help drive new business, unlock meaningful commercial opportunities and deliver best‑in‑class partnership solutions that push the boundaries of what’s possible.
What You’ll Do
- Build and grow new business relationships at senior marketing levels (Marketing Director and CMO), leveraging established brand networks.
- Shape and deliver a successful sales strategy across the UK venue portfolio, meeting and exceeding personal and team targets.
- Lead the full business development process—from cold outreach to contract negotiation—and ensure smooth handover into partnership management.
- Develop and maintain a strong client pipeline using insight‑driven, consultative and targeted marketing approaches.
- Identify untapped industry sectors, stay ahead of market insights and capitalise quickly on new opportunities.
What We’re Looking For
- A background in consultative sponsorship sales with complex, marketing‑led solutions.
- Experience in music or entertainment is a bonus but not essential.
- Exceptional stakeholder and relationship‑building skills, with confidence in influencing senior leaders.
- Proven ability to close multi‑year deals ranging from six to seven figures annually.
- Strong listening and communication skills paired with high emotional intelligence.
- A proactive, highly organised individual who excels at managing time and prioritising effectively.
- A strategic thinker who spots wider commercial opportunities—and a tactical seller who knows how to convert them.
- A collaborative, positive team member committed to continuous improvement and delivering best‑in‑class outcomes.
Why This Is an Exceptional Opportunity
- Work with one of the world’s most respected sales teams, known for building partnerships around the biggest entertainment and sporting moments.
- Be part of an employer recognised for excellence, including The Sunday Times' Best Places to Work 2024 and Most Inspiring Workplaces 2025.
- Join an innovative, purpose‑driven organisation shaping the future of live entertainment and creating iconic brand moments that fans will never forget.
- Collaborate with brilliant, passionate colleagues in a culture that celebrates creativity, ambition and impact.
Where You’ll be based
At The Oâ‚‚, Peninsula Square, London SE10 0DX. We offer flexible start and end times and currently work onsite 4 days a week and 1 day remotely. We are open to flexible working conversations.
About AEG
AEG is an inclusive organisation where we value everybody’s contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all perspectives. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!
Our commitment to inclusion
We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware. We know that diverse teams make the strongest teams. That’s why we actively encourage people from all backgrounds, experiences and perspectives to apply. If this role excites you but you’re wondering whether you meet every single requirement – don’t hold back. If you’ve got most of what we’re looking for and you’re passionate about what we do, we’d love to hear from you. You might be exactly who we need, in this role or another. Because at AEG Europe, we believe that the best ideas come from the most inclusive teams – and we’re building a workplace where everyone can thrive.
Director, Partnerships Sales (12 month fixed term contract) in London employer: myGwork - LGBTQ+ Business Community
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Partnerships Sales (12 month fixed term contract) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Research AEG and its partnerships. Knowing their recent projects and values will help you stand out in interviews. Show them you’re not just another candidate, but someone who truly gets what they do!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with their needs, especially in consultative sales. Practice makes perfect, so get a mate to do mock interviews with you.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the AEG family.
We think you need these skills to ace Director, Partnerships Sales (12 month fixed term contract) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Partnerships Sales role. Highlight your experience in consultative sponsorship sales and any relevant achievements that align with AEG's goals. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills—demonstrate them! Use specific examples from your past experiences to illustrate your exceptional stakeholder management and relationship-building abilities. This is your chance to shine, so let us know how you’ve influenced senior leaders in previous roles.
Be Authentic: We love genuine candidates! When writing your application, let your personality come through. Share your passion for live entertainment and how it drives you to excel in partnership sales. We’re looking for someone who fits our culture of creativity and ambition.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to receive your details and keep track of your application. Plus, it shows you’re serious about joining our amazing team at AEG!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Audience
Before the interview, research AEG Europe and their approach to partnership sales. Understand their values, recent projects, and how they position themselves in the entertainment industry. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Sales Strategy
Be prepared to discuss your previous experiences in consultative sponsorship sales. Highlight specific examples where you've successfully built relationships with senior marketing leaders and closed significant deals. Use metrics to demonstrate your impact and how you can bring that success to AEG.
✨Demonstrate Emotional Intelligence
Given the emphasis on relationship-building, be ready to showcase your listening and communication skills. Share instances where you've navigated complex stakeholder dynamics or resolved conflicts. This will illustrate your ability to connect with clients and colleagues alike.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the industry. Inquire about AEG's future initiatives in partnership sales or how they measure success in their campaigns. This not only shows your interest but also positions you as a strategic thinker.