At a Glance
- Tasks: Create engaging content for CRM experiences and optimise user journeys.
- Company: Join Skyscanner, a global leader in travel planning with an inclusive culture.
- Benefits: Flexible hybrid work, competitive pay, and a commitment to diversity.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a team transforming travel experiences for millions worldwide.
- Qualifications: Experience in content design or marketing, with a user-centred mindset.
The predicted salary is between 40000 - 50000 £ per year.
This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
About The Role
Hybrid
As the Lifecycle Marketing Content Designer, you'll bring a content design approach to CRM experiences -- combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale. We're after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys -- from onboarding and engagement to re-activation. You'll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We're an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency.
You will play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you'll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels. You will work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.
What You'll Be Doing
- Experimenting at pace: Creating high-performing content for A/B and multivariate tests.
- Driving AI forward: Using AI to scale, optimise and evolve content.
- Writing with purpose: Crafting and refining content, and content systems to promote core features like Price Alerts and Drops.
- Creating scroll-stopping moments: Dreaming up new ways to inspire travellers.
- Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical.
- Designing for personalisation: Tailoring content for different audiences, segments and behaviours.
- Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next.
About You
- User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.
- Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
- Channel-savvy: You've worked with CRM channels like email, push or in-app notifications.
- Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
- AI and automation savvy: You're keen to explore (or already using) AI and automation to improve workflows and scale content.
- Conversion-curious: You've got a knack for behavioural framing and conversion best practices.
- Collaborative communicator: You're great at working across teams, managing requests and keeping things moving smoothly.
What It's Like Here
We are the real deal -- no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better -- and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know.
Content Designer, CRM in London employer: myGwork - LGBTQ+ Business Community
Skyscanner is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for individuals seeking meaningful work in the travel industry. With a strong focus on employee growth, innovative hybrid working arrangements, and a culture that values curiosity and collaboration, Skyscanner empowers its team members to experiment and thrive while crafting personalised experiences for millions of travellers worldwide. Join us to be part of a global brand dedicated to transforming travel planning into a seamless adventure for all.
Contact Details:
myGwork - LGBTQ+ Business Community Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Designer, CRM in London
✨Tip Number 1
Get to know Skyscanner inside out! Research their products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for travel, making you stand out as the perfect fit.
✨Tip Number 2
Network like a pro! Connect with current or former Skyscanner employees on LinkedIn. Ask them about their experiences and any tips they might have. A friendly chat can give you insider info that could be a game-changer in your interview.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills align with the role of a Content Designer, CRM. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Skyscanner adventure!
We think you need these skills to ace Content Designer, CRM in London
Some tips for your application 🫡
Show Your Passion for Travel:When you're writing your application, let your love for travel shine through! Share personal experiences or insights that connect you to Skyscanner's mission. We want to see how you can bring that passion into your role as a Content Designer.
Tailor Your Content:Make sure your application reflects the specific skills and experiences mentioned in the job description. Highlight your content design experience and how it aligns with our goals at Skyscanner. We appreciate a personalised touch!
Be Data-Driven:Since we're all about using data to inform decisions, mention any relevant metrics or results from your past work. Show us how you've used data to drive content strategies or improve user engagement. It’s all about making those numbers work for you!
Keep It Conversational:Remember, we’re looking for someone who can connect with our travellers. Use a friendly, approachable tone in your application. This is your chance to showcase your writing style and how you can engage our audience right from the start!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Audience
Before the interview, take some time to research Skyscanner and its mission. Understand their focus on user-centred design and how they leverage AI in their content strategies. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Showcase Your Creativity
As a Content Designer, creativity is key! Prepare examples of your previous work that demonstrate your ability to craft engaging content. Think about how you've used A/B testing or data-driven insights to improve your content and be ready to discuss these experiences.
✨Emphasise Collaboration
Skyscanner values teamwork, so be prepared to talk about how you've worked with cross-functional teams in the past. Share specific examples of how you’ve collaborated with marketing, product, or engineering teams to create cohesive user experiences.
✨Be Ready to Experiment
Since experimentation is at the heart of this role, come equipped with ideas for potential A/B tests or content strategies you would like to explore. Show that you’re not just a wordsmith but also someone who thrives on innovation and is eager to push boundaries.
