Head of Omnichannel Commerce

About the Role: At OMD EMEA HQ, omnichannel commerce is a top priority, serving as the cornerstone for seamless consumer journeys and impactful business outcomes. This client-facing leadership role is designed to spearhead the development of an integrated omnichannel strategy & execution, encompassing key touchpoints such as in-store, retailer.com, and other transactional ecosystems and environments. Retail media, as a critical element of omnichannel commerce, will be integrated to deliver full-funnel solutions. The role requires exceptional communication and presentation skills to build trusted relationships with internal and external, global and regional clients, present complex strategies clearly, and inspire confidence. Working closely with the Omnicom network and Flywheel counterparts, you will drive thought leadership, innovation and technology projects to ensure client success and agency leadership in the commerce space.

Key Responsibilities

• Omnichannel Strategy and Leadership: Lead the development of a unified omnichannel commerce strategy, with a focus on key environments such as in-store, retailer.com, and broader transactional touchpoints. Integrate retail media into the omnichannel framework to deliver seamless, full-funnel solutions. Stay ahead of industry trends and act as a thought leader, championing innovative approaches to omnichannel commerce.
• Client Engagement: Serve as the primary point of contact for global and regional brands, building strong relationships and understanding their unique business challenges. Present omnichannel and retail media strategies to senior stakeholders with clarity and confidence, ensuring alignment with client objectives. Provide actionable insights and strategic recommendations to enhance client performance across all commerce channels.
• Retail Media and Technology Integration: Collaborate with Flywheel and Omnicom network counterparts to align retail media capabilities with omnichannel strategies and incorporate advanced technologies. Develop processes and tools to optimize retail media execution, ensuring measurable outcomes and enhanced efficiency.
• Team Leadership and Collaboration: Lead, mentor, and develop a team of direct reports, fostering a culture of collaboration, innovation, and excellence. Work closely with multifunctional teams across the agency and client organizations to ensure the seamless delivery of integrated commerce strategies.

About You:

• Experience: Leadership in a commerce-related role, with proven expertise in omnichannel strategies, retail media, and full-funnel approaches.
• Client-Facing Expertise: Demonstrated success in building client relationships and delivering impactful presentations to senior stakeholders.
• Leadership: Strong ability to lead and inspire teams, with experience managing direct reports and collaborating across multifunctional teams.
• Strategic Thinking: Deep understanding of omnichannel commerce, including in-store, retailer.com, and retail media environments.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.
• Technology Integration: Experience in leveraging advanced commerce technologies to drive innovation and campaign success.
• Collaboration: Ability to work effectively with the Omnicom network, Flywheel teams, and client stakeholders.

About the Agency: At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent. Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.

Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.