Head, Group Social Media

Job Summary

As Head, Group Social Media at Standard Chartered Bank, you will lead the global social media strategy to support the bank’s marketing and business objectives.

Key Responsibilities

• Develop and implement the global social media strategy aligned with the bank's overall marketing and business objectives.
• Identify and analyse industry trends, audience insights, and competitive landscape to shape social media initiatives and identify opportunities for innovation and growth.
• Collaborate with cross‑functional teams to integrate social media efforts into broader marketing campaigns.
• Manage and oversee the day‑to‑day running of the social media channels.
• Support market teams with strategic alignment, assets, and standards to ensure consistent visual execution, brand voice and experience, aligned to CABM's Social Media Strategy.
• Disseminate the global strategy, governance framework, standards, and guidelines to country teams in alignment with the Group social media and web strategy.
• Manage relationships with local market social media managers and provide expert knowledge and feedback to ensure effective implementation of impactful content and channel strategies.
• Collaborate with content owners to advise on the optimal media mix and develop and publish high‑performing social content.
• Monitor and report on the performance of social channels and adjust the strategy as required.
• Keep abreast of new industry developments, best practice, and vendor opportunities to drive relevancy and retain competitiveness.
• Lead, mentor and manage the social media team, build the appropriate culture and values, and ensure collaboration & an innovation mindset.
• Upskill and develop team members to ensure effective delivery of the team's short‑ and longer‑term objectives, with a focus on digital channels and content marketing expertise.
• Provide people management and subject‑matter advisory to stakeholders across CABM and other functions.
• Set and monitor job descriptions, objectives and performance feedback for direct reports.
• Lead on reputational risk management, working closely with the Reputational Risk Management team and Media team.
• Ensure all social media activities comply with industry regulations and the bank's policies, mitigating reputational and other risks.
• Oversee the management of the social media governance across markets and functions, ensuring compliance, mitigating risks and maintaining brand integrity.

Qualifications

• Bachelor’s degree (Master’s preferred).
• Proficiency in English.

Skills & Experience

• Social media strategy
• Channel optimisation
• Digital marketing channels
• Account management
• Content management skills
• Crisis management
• Data & insights
• Campaign evaluation skills
• Reporting & analytics
• Campaign management skills
• Customer service skills
• Sales skills
• Training skills
• Personal data management
• Financial analytics
• Brand management
• Project management

Benefits

• Competitive salary and benefits supporting mental, physical, financial and social wellbeing.
• Core bank‑funding for retirement savings, medical and life insurance.
• Time off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), with a minimum of 30 days global annual and public holiday standard.
• Flexible working options – home and office based.
• Proactive wellbeing support through Unmind, development courses for resilience and other human skills, global Employee Assistance Programme and sick leave.
• Continuous learning culture with opportunities to reskill, upskill and access physical, virtual and digital learning.
• Inclusive values‑driven organisation fostering respect and full potential.