Content Designer, CRM in Glasgow

This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

About Skyscanner

Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel‑planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go‑to travel hack accessible for all. Our vision? To be the world's number one travel ally.

About The Role

Hybrid As the Lifecycle Marketing Content Designer, you'll bring a content design approach to CRM, often seen in the industry as the terrain of marketing copywriters. We're after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys – from onboarding and engagement to re‑activation. You’ll be data‑driven, using it to inform your messaging approach and develop content frameworks that scale. We're an AI‑native company, so you’ll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you’ll use your strategic and human‑centred design approach to craft supportive end‑to‑end user journeys across email, push, in‑app notifications and emerging channels. You’ll work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.

What You'll Be Doing

• Experimenting at pace: Creating high‑performing content for A/B and multivariate tests – because here, experimentation isn't a side quest, it's the main event.
• Driving AI forward: Using AI to scale, optimise and evolve content – without losing the human touch that makes it resonate.
• Proactively looking for ways to automate workstreams to free up creative space for other opportunities.
• Writing with purpose: Crafting and refining content, and content systems to promote core features like Price Alerts and Drops, while spinning up fresh narratives for campaigns that inspire action.
• Creating scroll‑stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more.
• Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical.
• Designing for personalisation: Tailoring content for different audiences, segments and behaviours – making every message feel like it was made just for them.
• Connecting the journey: Designing cohesive end‑to‑end experiences across email, push, in‑app and whatever exciting channel comes next.

About You

• User‑centred mindset: With content design or marketing‑led content design experience in a digital product or CRM environment.
• Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
• Channel‑savvy: You've worked with CRM channels like email, push or in‑app notifications (bonus points for social too).
• Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
• AI and automation savvy: You're keen to explore (or already using) AI and automation to improve workflows and scale content.
• Conversion‑curious: You've got a knack for behavioural framing and conversion best practices – or you're keen to learn.
• Collaborative communicator: You're great at working across teams, managing requests and keeping things moving smoothly.

Just a heads up – if your experience is only in editorial or long‑form content, this probably isn't the right role for you.

Equal Opportunity Employer

We are proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.