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- Tasks: Drive engagement through content marketing and manage editorial communications.
- Company: Join the Financial Times, a leading news organisation committed to quality journalism and inclusivity.
- Benefits: Enjoy flexible remote work options, generous leave, and wellness perks like gym memberships.
- Why this job: Be part of a diverse team that values your voice and supports your career growth.
- Qualifications: Experience in content marketing, strong communication skills, and a passion for journalism required.
- Other info: This is an entry-level, full-time role with opportunities for personal and professional development.
The predicted salary is between 28800 - 48000 £ per year.
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This job is with Financial Times, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
We’re looking for a content marketer with a strong editorial instinct and a commercial mindset to drive engagement among FT subscribers and registered users. You will be responsible for ensuring that the most relevant editorial content is matched and promoted to the right users through automated and ad-hoc emails, onsite messages, and paid media. This is a key role in increasing visits, article views, breadth and quality of reading.
Key Responsibilities
- Supervise traffic and content consumption trends across user segments to inform content strategy.
- Own and communicate the content calendar for known user communications across editorial, news and consumer moments.
- Plan and implement targeted campaigns using email and onsite messaging to align with engagement goals.
- Collaborate with the Marketing Automation Team to implement and track content marketing across platforms.
- Analyse and report on campaign performance and content engagement impact.
- Liaise with Editorial, Audience Engagement, and CRM teams to identify and act on content promotion opportunities.
- Ensure all outputs are on-brand, fully QA’d, and meet FT standards.
- Run test-and-learn initiatives to improve campaign efficiency.
Required Skills And Experience
- Proven experience in content marketing or engagement roles.
- A passion for journalism and editorial quality.
- Commercial competence and the ability to measure marketing impact.
- Data-driven, customer-centric approach.
- Organised, committed, and adept at handling multiple stakeholders and deadlines.
- Strong collaboration and communication skills.
Desirable
- Experience working in a newsroom-adjacent environment or with editorial teams.
- Familiarity with marketing automation platforms.
- Knowledge of FT products and reader behaviours.
What’s in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email and a member of our team will be happy to help.
Further Information
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Newspaper Publishing
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Content Marketing Executive employer: myGwork - LGBTQ+ Business Community
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive
✨Tip Number 1
Familiarise yourself with the Financial Times' content style and audience. Understanding their editorial voice will help you tailor your approach during interviews and discussions, showcasing your alignment with their values.
✨Tip Number 2
Network within the LGBTQ+ business community and engage with professionals in similar roles. This can provide valuable insights into the company culture and expectations, making you a more informed candidate.
✨Tip Number 3
Stay updated on current trends in content marketing and journalism. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 4
Prepare specific examples of your past work that highlight your data-driven approach and collaboration skills. Be ready to discuss how you've successfully driven engagement in previous roles, as this aligns closely with the job requirements.
We think you need these skills to ace Content Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and engagement roles. Emphasise your passion for journalism and any commercial achievements that demonstrate your ability to measure marketing impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the Financial Times. Discuss how your skills align with their mission and values, particularly around diversity, equity, and inclusion.
Showcase Data-Driven Achievements: Include specific examples of how you've used data to inform content strategies or improve campaign performance in previous roles. This will demonstrate your customer-centric approach and analytical skills.
Proofread and Format: Before submitting your application, ensure that all documents are free from errors and formatted professionally. A polished application reflects your attention to detail, which is crucial for a content marketing role.
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Show Your Passion for Journalism
Make sure to express your enthusiasm for journalism and editorial quality during the interview. Share examples of how your passion has driven your previous work in content marketing, and how you can bring that same energy to the Financial Times.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data to inform your content strategies in the past. Be ready to provide specific examples of campaigns you've analysed and how those insights led to improved engagement or performance.
✨Highlight Collaboration Skills
Since this role involves liaising with various teams, emphasise your collaboration and communication skills. Share experiences where you successfully worked with editorial, marketing, or CRM teams to achieve common goals.
✨Familiarise Yourself with FT Products
Before the interview, take some time to learn about the Financial Times' products and reader behaviours. This knowledge will not only help you answer questions more effectively but also demonstrate your genuine interest in the company and its audience.
