At a Glance
- Tasks: Create engaging content for CRM experiences and optimise user journeys.
- Company: Join Skyscanner, a global leader in travel planning with an inclusive culture.
- Benefits: Flexible hybrid work, competitive pay, and a commitment to diversity.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a team transforming travel experiences for millions worldwide.
- Qualifications: Experience in content design or marketing, with a user-centred mindset.
The predicted salary is between 40000 - 50000 £ per year.
This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily. Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally.
About The Role
Hybrid As the Lifecycle Marketing Content Designer, you'll bring a content design approach to CRM experiences -- combining copy craft, experimentation, user insight and scalable content systems to help automate and evolve lifecycle marketing at scale. We're after a wordsmith with an experimental mindset who can curate, optimise and scale insights across our travellers' journeys -- from onboarding and engagement to re-activation. You'll be data-driven, using it to inform your messaging approach and develop content frameworks that scale. We're an AI-native company, so you'll be comfortable experimenting, setting up and scaling systems using AI to drive efficiency. You will play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. And you'll use your strategic and human-centred design approach to craft supportive end-to-end user journeys across email, push, in-app notifications and emerging channels. You will work closely with LCM managers, Brand, Product and Engineering to translate strategy into consistent messaging across campaigns and journeys.
What You'll Be Doing
- Experimenting at pace: Creating high-performing content for A/B and multivariate tests.
- Driving AI forward: Using AI to scale, optimise and evolve content.
- Proactively looking for ways to automate workstreams to free up creative space for other opportunities.
- Writing with purpose: Crafting and refining content, and content systems to promote core features like Price Alerts and Drops.
- Creating scroll-stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more.
- Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical.
- Designing for personalisation: Tailoring content for different audiences, segments and behaviours.
- Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next.
About You
- User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.
- Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
- Channel-savvy: You've worked with CRM channels like email, push or in-app notifications.
- Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
- AI and automation savvy: You're keen to explore (or already using) AI and automation to improve workflows and scale content.
- Conversion-curious: You've got a knack for behavioural framing and conversion best practices.
- Collaborative communicator: You're great at working across teams, managing requests and keeping things moving smoothly.
What It's Like Here
We are the real deal -- no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better -- and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.
Sound like your kind of adventure? Apply now and help us shape the future of travel.
Content Designer, CRM employer: myGwork - LGBTQ+ Business Community
Skyscanner is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for individuals looking to thrive in a collaborative and innovative environment. With a strong focus on employee growth, the company offers opportunities to experiment with AI-driven content design while crafting meaningful experiences for travellers. Located in a vibrant hybrid work culture, Skyscanner not only values creativity and curiosity but also ensures that every team member feels supported and empowered to contribute to the future of travel.
Contact Details:
myGwork - LGBTQ+ Business Community Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Designer, CRM
✨Tip Number 1
Get to know Skyscanner inside out! Research their products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for travel, making you stand out as a candidate.
✨Tip Number 2
Network like a pro! Connect with current or former Skyscanner employees on LinkedIn. Ask them about their experiences and any tips they might have. A friendly chat can give you insights that could be the key to landing that interview.
✨Tip Number 3
Prepare for the interview by practising common questions related to content design and CRM. Think about how you can showcase your storytelling skills and your experience with AI and automation. The more prepared you are, the more confident you'll feel!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Skyscanner team and ready to embark on this exciting journey with us.
We think you need these skills to ace Content Designer, CRM
Some tips for your application 🫡
Show Your Personality:When you're crafting your application, let your unique voice shine through! We want to see the real you, so don't be afraid to sprinkle in a bit of wit or creativity that reflects your style.
Tailor Your Content:Make sure to customise your application for the Content Designer role. Highlight your experience with CRM channels and how you've used data-driven insights to create engaging content that resonates with users.
Be Clear and Concise:While we love creativity, clarity is key! Keep your application straightforward and to the point, ensuring that your skills and experiences are easy to understand at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Skyscanner!
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Know Your Audience
Before the interview, take some time to understand Skyscanner's brand voice and values. Familiarise yourself with their approach to content design and how they engage with travellers. This will help you tailor your responses and demonstrate that you're a great fit for their team.
✨Showcase Your Experimentation Skills
Since experimentation is key for this role, come prepared with examples of past projects where you've used A/B testing or multivariate tests. Be ready to discuss what you learned from those experiences and how you applied those insights to improve your content.
✨Emphasise AI and Automation Experience
Highlight any experience you have with AI tools or automation in your previous roles. Discuss how you've used these technologies to enhance content creation or streamline workflows, as this aligns perfectly with Skyscanner's focus on driving efficiency through innovation.
✨Craft a Personalised Approach
Prepare to talk about how you would tailor content for different audiences and segments. Think of specific strategies you could implement to make messages feel personal and engaging, as this is crucial for creating meaningful connections with travellers.
