At a Glance
- Tasks: Drive lead generation and marketing strategies to boost client acquisition and sales.
- Company: Join a friendly, family-owned business in a growing team.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Own transport required due to rural location.
- Why this job: Make an impact with innovative marketing strategies in a dynamic environment.
- Qualifications: Degree in Marketing or related field, strong communication skills, and lead generation experience.
The predicted salary is between 30000 - 35000 € per year.
Due to expansion, our family‑owned Client is looking to appoint a Lead Generation & Marketing Executive to join their friendly, established and growing team, based in Horncastle.
The Role
Working closely with the Marketing Manager, the successful Lead Generation & Marketing Executive will be responsible for tactical marketing initiatives, overseeing CRM automations, short‑term lead generation strategies and conducting market research to support and inform wider marketing efforts. A major focus will be on pipeline development and client acquisition, with responsibility for maximising conversions of opportunity into sales through ongoing campaign research, execution and optimisation of targeted activities. Brand image plays a core part in the current marketing strategy, so the candidate must understand brand value and the role of image throughout every touchpoint. The competitive market drives a push on increased strategy and a range of tactics; therefore, the role requires a proactive approach, combining data‑led insight with effective delivery techniques to drive revenue growth.
Key Responsibilities
- Conduct market research, industry, economic changes, competitors, clients
- Analyse industry reports and give recommended actions based on insights
- Utilise research to develop and execute strategies
- Analyse and report to the wider business to inform strategy
- Coordinate short‑term marketing strategies to generate and quantify new leads
- Build and manage a robust sales pipeline of prospective clients
- Support the conversion of existing quotations into sales
- Assist with long‑term marketing and brand building initiatives when needed
- Oversee CRM automations and lead flows effectively
- Analyse outcomes as required and share insights to further inform strategy
The Candidate
The successful Lead Generation & Marketing Executive will be able to demonstrate the following:
- A degree in Marketing, Business or in a related field (or equivalent experience)
- Strong written and verbal communication skills
- Highly organised with strong attention to detail
- Ambitious and self‑motivated
- Understanding of marketing concepts
- Lead generation experience, ideally B2B
- Data analytics – use of MS Excel and CRM systems
Due to the rural location of the Client, the successful applicant will need to have their own transport.
Lead Generation & Marketing Executive in Horncastle employer: myfutureprospects.com
Join a family-owned business in Horncastle that values its employees and fosters a supportive work culture. As a Lead Generation & Marketing Executive, you'll benefit from competitive salary packages, opportunities for professional growth, and the chance to make a meaningful impact within a friendly and established team. With a focus on innovation and collaboration, this role offers a unique opportunity to thrive in a dynamic marketing environment while enjoying the charm of rural living.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation & Marketing Executive in Horncastle
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing and PR industry. Attend local events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Lead Generation & Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous marketing campaigns, lead generation strategies, and any data analytics you've done. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like our family-owned client in Horncastle. Express your interest and share how you can contribute to their marketing efforts. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our platform can give you an edge, as we’re always looking for passionate candidates who fit the bill for roles like Lead Generation & Marketing Executive.
We think you need these skills to ace Lead Generation & Marketing Executive in Horncastle
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lead Generation & Marketing Executive role. Highlight your relevant experience in marketing, lead generation, and data analytics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. Be sure to mention any specific marketing strategies you've successfully implemented in the past.
Showcase Your Communication Skills:Since strong written communication is key for this position, make sure your application is clear and concise. We love a well-structured application that reflects your attention to detail and organisational skills.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at myfutureprospects.com
✨Know Your Marketing Basics
Brush up on your marketing concepts and lead generation strategies. Be ready to discuss how you can apply these in a practical setting, especially in B2B contexts. This shows that you understand the role and can hit the ground running.
✨Research the Company
Dive deep into the company’s brand image and current marketing strategies. Understanding their market position and competitors will help you tailor your answers and demonstrate your proactive approach during the interview.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analytics, particularly using MS Excel and CRM systems. Bring examples of how you've used data to inform marketing strategies or improve lead generation in past roles.
✨Prepare Questions
Have a few insightful questions ready about the company's marketing initiatives and future plans. This not only shows your interest but also gives you a chance to assess if the company aligns with your career goals.
