Marketing Automation Lead: Email & Performance Strategy in Harrow

Marketing Automation Lead: Email & Performance Strategy in Harrow

Harrow Full-Time 50000 - 65000 £ / year (est.) Home office (partial)
Myfactory

At a Glance

  • Tasks: Lead email marketing strategy and optimise performance across various platforms.
  • Company: Forterro, a global leader in industry software with a strong client network.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Join a dynamic team focused on innovation and best practices.
  • Why this job: Make a significant impact on marketing strategies and drive real results.
  • Qualifications: Experience in email marketing and strong collaboration skills required.

The predicted salary is between 50000 - 65000 £ per year.

Forterro is a leading provider of industry software with a global footprint and extensive client networks. The Marketing Automation Manager drives advanced email marketing strategy, defines objectives, and aligns with senior leadership to improve performance and scale operations.

The role leads cross-functional initiatives, enhances email marketing platforms, and oversees funnel optimization while collaborating with Field Marketing and COE teams to ensure consistent best practices.

Marketing Automation Lead: Email & Performance Strategy in Harrow employer: Myfactory

Forterro is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to innovate and excel in their roles. With a strong focus on professional development and growth opportunities, particularly in the fast-paced EMEA and APAC regions, employees are encouraged to shape the future of compensation and benefits while enjoying competitive rewards and a commitment to transparency. Join us to be part of a forward-thinking team that values collaboration and strategic impact.

Myfactory

Contact Details:

Myfactory Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Automation Lead: Email & Performance Strategy in Harrow

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Myfactory and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Myfactory are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Myfactory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Myfactory. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing Automation Lead: Email & Performance Strategy in Harrow

Email Marketing Strategy
Performance Analysis
Cross-Functional Collaboration
Funnel Optimisation
Marketing Automation Platforms
Project Management
Best Practices Implementation

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Myfactory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Myfactory:Show us that you’ve done your homework! In your application, briefly mention what you admire about Myfactory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Myfactory

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Myfactory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Myfactory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.