Email Marketing and CRM lead in London

London Full-Time 36000 - 60000 £ / year (est.) No working from home possible

At a Glance

Tasks: Lead email marketing and CRM strategies to engage students and parents effectively.
Company: MyEdSpace is revolutionising education by empowering teachers and enhancing learning experiences globally.
Benefits: Enjoy competitive pay, equity options, and the chance to work with a world-class team.
Other info: Join a transparent application process and be part of a mission-driven team.
Why this job: Make a real impact on education while enjoying creative freedom in a rapidly growing company.
Qualifications: 5+ years in CRM and email marketing, with strong leadership and analytical skills required.

The predicted salary is between 36000 - 60000 £ per year.

Join to apply for the Email Marketing and CRM lead role at MyEdSpace

Experience: 4+ Years in CRM & Email Marketing
Location: London, UK – preference for in-person
Compensation: Competitive + equity component

Our Mission at MyEdSpace

At MyEdSpace, we find the best teachers on the planet and empower them to become the most inspiring, tech-enabled educators, able to reach the students who need them most – wherever they are, whatever their means.

Because we believe that every child deserves access to quality education, regardless of geography or socioeconomic background, to achieve their dreams and build a brighter future.

Our platform brings together a global team of elite engineers, designers, and educators to push the boundaries of what learning can be. We are creating scalable, AI-driven, and interactive educational experiences that transform the way students learn, while also providing robust tools for teachers and administrators.

Our vision is ambitious: to revolutionise education, empower millions of students globally, and provide high-quality learning opportunities that transform lives.

With completed our Series A earlier this year from top-tier investors, we are now scaling rapidly - and we want you to be part of the journey.

If you’re experienced and passionate about all things Social, excited to tackle and redefine an industry on a societal level and make a real impact on the world - we’d love to hear from you.

Our Values:

Integrity Above All: Honesty, trust, and transparency are the foundations of our relationships with students, families, and our team.
Excellence: We are dedicated to unlocking potential through hard work, perseverance, and an uncompromising commitment to quality.
Love To Be Wrong: We embrace mistakes as opportunities to learn, grow, and improve, always iterating towards success.
Innovation with Purpose: We think from first principles - changing education through bold ideas, leveraging technology to make learning more accessible, engaging, and impactful.

As Head of Engagement & Marketing Automation, you\'ll take ownership of engagement marketing across our CRM ecosystem. You\'ll help shape the strategy, delivery, and optimisation of lifecycle campaigns that drive retention, activation, and revenue. From precision targeting to experimentation and automation, you’ll scale a channel that drives real business value and deepens relationships with students and parents.

The Job to Be Done:

Lifecycle Campaign Execution:

Own the email and marketing automation strategy, including planning, execution, and optimisation across the entire customer lifecycle.
Design and launch segmented, high-performing campaigns across email and additional engagement channels (SMS, push, etc).
Drive meaningful uplift in retention, reactivation, and lifetime value through sharp, personalised communication.
Build and evolve a rigorous test-and-learn culture, drive continuous experimentation across content, channels, timing, and journey logic.
Report clearly on performance, impact, and optimisation opportunities using relevant metrics (engagement rates, revenue impact, etc).
Champion innovation and lead the expansion of CRM and marketing automation into new touchpoints and technologies.

1st Party Data & Infrastructure:

Grow the sophistication of our 1PD usage, deepen how we leverage behavioural, demographic, and engagement data for targeting and personalisation.
Partner with Product, Data, and Engineering to improve CRM data quality, collection practices, and data enrichment efforts.
Support the implementation of new marketing automation technology and campaign orchestration platforms
Manage and develop a high-performing email marketing team, setting clear KPIs, growing capability, and fostering a culture of excellence.
Collaborate closely with Performance Marketing, Social Media and content teams to ensure aligned, high-impact lifecycle messaging.
Operate as a member of the marketing leadership team, helping shape broader growth strategy and cross-functional initiatives.

The Profile We’re Looking For:

5+ years of hands-on experience leading CRM and email marketing for consumer-facing brands.
Strong track record of designing and delivering campaigns that drive measurable engagement and commercial impact.
Experience managing a team and scaling both people and processes in fast-growth environments.

Strategic & Data-Driven:

Deep understanding of lifecycle marketing best practices, with sharp instincts on segmentation, user journeys, and message cadence.
Strong grasp of CRM metrics (e.g., conversion rates, churn/re-engagement rates, LTV) and how to optimise for them.
Analytical mindset with comfortable reporting, interpreting data, and making performance-led decisions.

Operational Excellence:

Expertise with CRM platforms (e.g., HubSpot, Bitrix, Salesforce Marketing Cloud, etc). Marketing automation platforms and campaign orchestration products.
Proactive, unafraid to get their hands dirty while also able to think strategically.
Strong project management, prioritisation and organisational skills to handle multiple campaigns and competing demands.
Comfortable working in a high-growth, high-autonomy environment with a bias for action. Happy to get their hands dirty while also thinking strategically.

What You’ll Love About Working with Us:

Impactful Work: Directly influence the future of education and help millions of students access quality learning.
Rapid Growth: We are scaling quickly (5x last year) and want someone excited about growing with the company and building something extraordinary.
Creative Freedom: Shape and execute your vision with significant autonomy and direct access to leadership.
Top-tier Compensation: Competitive salary and an equity package that rewards your contributions as we scale.
Global, World-Class Team: Work with best-in-class, high-achieving colleagues who share your dedication to making a difference in education.

Transparent Application Process:

CV screening
Interview with Chief of Staff
Interview with VP of Marketing
Case Study

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Education

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