SEO Manager in Bolton

SEO Manager in Bolton

Bolton Full-Time 37800 - 46200 Β£ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Develop and execute SEO strategies to boost online visibility and patient acquisition.
  • Company: Join mydentist, the UK's leading provider of affordable dental care.
  • Benefits: Enjoy competitive salary, 25-30 days holiday, health benefits, and discounts.
  • Other info: Hybrid working, supportive team, and opportunities for professional development.
  • Why this job: Make a real impact on how millions find dental services while growing your career.
  • Qualifications: Proven experience in SEO and digital marketing, preferably in healthcare or retail.

The predicted salary is between 37800 - 46200 Β£ per year.

You will be joining our Marketing Team within our Support Centre, which is in Greater Manchester (M26 1GG). This is a fantastic opportunity to make a difference to mydentist's 4 million patients by improving how they find and access our dental services online. The role is permanent and full time, with hybrid working arrangements, allowing a split between being in the office and working from home.

Working at mydentist means you will be part of the UK's leading provider of affordable dental care, which has over 500 practices nationwide and supports 4 million patients. Here, you will be trusted to do your best work, balancing your career around your life. We are ambitious, focusing on the big picture and transforming how patients discover dentistry. Supported by a talented and driven team, everyone is free to be themselves, where respect is a given and we are always there for one another.

Your benefits:

  • Competitive salary
  • 25 days holiday on joining, rising to 30 days per year with service (plus bank holidays)
  • Health and wellbeing benefits, including a virtual GP service and Employee Assistance Programme helpline with free counselling sessions
  • Access to fantastic discounts at cinemas, major retail brands, restaurants and coffee chains
  • Recognition schemes including Support Centre Heroes and service awards

Your role:

As an SEO Manager, you will already be a high-performing digital marketer operating as part of an experienced Marketing team. You will be used to planning and delivering organic search strategies that support wider business objectives and drive sustainable growth at scale. You may now be looking to apply those skills in a growing and purpose-led healthcare organisation.

  • Develop and execute an SEO strategy across national and local search.
  • Drive organic traffic growth, lead generation and patient acquisition.
  • Manage on-page, off-page and technical SEO activity.
  • Optimise local SEO performance across our network of practices.
  • Use insight and analytics to set clear KPIs and performance benchmarks around organic visibility and traffic.
  • Optimise content for answer engines and AI-driven search experiences to increase visibility in featured answers, summaries, and zero-click results.
  • Support website changes, migrations and new initiatives with SEO best practice.
  • Lead SEO innovation to improve visibility across AI-powered search, generative experiences and large language models (LLMs) as search behaviour continues to evolve.
  • Help to embed a data-driven culture across the marketing function.
  • Opportunity to leverage CRM tools (e.g. HubSpot) to enhance workflows and lead management, with prior CRM experience beneficial but not essential.

An ideal candidate will have extensive experience managing SEO at scale, ideally across multi-site networks. Experience within healthcare, retail or consumer services is beneficial. You will enjoy being part of a team that's passionate about supporting our practices and ultimately helping the nation smile.

Your future starts here. Build a fulfilling career with us, where you'll find the opportunity to develop your skills and shape our organic growth strategy, with the support of a caring and inclusive team who support one another.

SEO Manager in Bolton employer: Mydentist

Mydentist Earl Royd in Keighley is an exceptional employer, offering a dynamic work environment within a state-of-the-art Advanced Oral Health Centre. With a strong focus on employee growth through diverse treatment opportunities and a supportive team structure, including a dedicated Treatment Coordinator, we ensure that our Associate Dentists thrive both professionally and personally. Our commitment to a balanced NHS/private treatment mix allows for meaningful patient interactions while fostering a culture of innovation and excellence.

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Contact Details:

Mydentist Recruitment Team

We think you need these skills to ace SEO Manager in Bolton

SEO Strategy Development
Organic Search Optimisation
On-page SEO
Off-page SEO
Technical SEO
Local SEO
Data Analysis