Senior Brand Marketing Manager in London

Money stress is the biggest productivity killer in the workplace - My Money Matters exists to change that. We're building an app that improves employees' finances automatically every pay day - giving them financial tools that directly improve their financial health with less effort. Every pay day is an opportunity to build better money habits. We make it easy. Employees can accelerate retirement savings with tax-efficient pension top-ups, build a safety net effortlessly with auto savings, or access their already-earned salary ahead of pay day for emergencies.

For employers, fewer employees with money worries means more focus on work. We're trusted by major organisations including the NHS, and we're growing fast. My Money Matters is a leading financial health platform on a mission to help public sector workers make the most of their salary - through education and products like pension top-ups, on-demand pay and automated savings. Right now, 72% of public sector workers are just one bad month away from financial difficulty. We exist to change that. Through innovative financial products, education, and our digital money coach, we help people take control of their financial future, whether that’s buying their first home, boosting their pension, or planning for retirement.

We're hiring a Senior Brand Marketing Manager to own the full B2C customer journey, from the moment someone first hears about us, to the moment they become an active member. This is a role for someone who gets as excited about a great campaign concept as they do about conversion rates. You'll build the brand experiences that make public sector workers stop and take notice, while owning the channels and numbers that turn that attention into action. You will be the hands-on operator, owning every employee touchpoint and engaging hundreds of thousands of public sector workers.

What you'll do

• You own the B2C journey end-to-end. Every touchpoint, every channel, every result.
• Brand building: You'll develop campaigns with a strong creative idea at their core, turning a real customer insight into something compelling, and executing it across the marketing mix.
• Email marketing: Right now, email is our primary conversion channel and you'll own it completely - planning, writing and building campaigns that move people to act.
• Channel development: Beyond email, you'll use a test-and-learn approach to build out new channels, finding creative, effective ways to reach and engage our members.

You'll also become the resident expert on our products and audience, and report back into the business on what's resonating.

A typical day might look like...

• Writing and building next week’s email campaigns, across a variety of subjects.
• Testing a new channel, working cross-functionally to bring a campaign idea to life and tracking results.
• Brainstorming and planning an upcoming brand campaign, finding the human truth that makes it stick.
• Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result.

Who you are

• You will be a hands-on executor with at least 4 years experience in marketing, with demonstrable experience of owning and executing campaigns from end-to-end.
• An outstanding writer: You can craft compelling messaging whether short or long form.
• Brand-led: You have a strong design eye and a good instinct for quality messaging and customer experience.
• Generalist tendencies: Comfortable across the full marketing mix rather than specialising in a single channel.
• Builder mentality: You enjoy creating from scratch and get energised by a blank slate.
• High agency: A self-starter who thrives in fast-paced environments.
• Autonomous: You self-direct well, manage multiple campaigns and stakeholders independently.
• Collaborative: A natural influencer who works across departments without direct authority.
• Numerate: You use data to drive your decisions, able to interpret data and explain your results.
• AI-augmented: You use AI to think sharper and automate boring tasks.
• A background in fintech or financial services is a nice to have.

Recruitment Process

• Stage 1 | People & Culture Call - A conversation about your experience, motivations, and cultural fit.
• Stage 2 | Hiring Manager Interview - A 45 minute competency-based interview exploring your experience across brand building, B2C customer journeys, email marketing, campaign execution and channel development.
• Final Stage | Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.

Benefits

• Remote working within the UK.
• Home office budget - Receive a £200 annual budget to help you set up and improve your home working space.
• Annual leave - 25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.
• Birthday off - Take your birthday off, because everyone deserves time to celebrate properly.
• Collaborative team bonus - For non-commission roles, you’ll be part of our collaborative team bonus scheme.
• Pension scheme - Access to our pension scheme.
• Perkbox salary sacrifice schemes - Access salary sacrifice schemes through Perkbox.
• Medical cashback scheme - Helping with everyday healthcare costs.
• Enhanced parental leave - Support during important life moments.
• Team connection - Regular opportunities to connect as a team, including our annual Summer Conference.