Head of Marketing in London

Pexpo Group is a fully registered online pharmacy and digital clinic operating in both the UK and the US. We combine expert clinical care with modern technology to make treatment safer, simpler, and more accessible.

Across our brands, we provide online consultations, clinician approved treatment plans, and discreet delivery for a range of services including weight management, sexual health, and general wellbeing. Every patient journey begins with a clinical assessment to ensure treatment is appropriate, safe, and tailored to individual needs.

Our portfolio includes My London Pharmacy, Farmeci, Lovely Meds, and Try Ageless, each serving distinct patient needs within a shared clinical and operational framework.

Founded in 2020, we are a focused, high-impact team with ambitious growth plans. We\’ve built strong foundations in a short period of time and are now entering a key phase of expansion. This is an opportunity to join at a defining moment, with the autonomy to build, scale, and lead a marketing function that will directly shape the next stage of the Group\’s growth.

Role Purpose
Own and scale the end to end marketing function across acquisition, retention, and brand. This role is accountable for marketing P&L, channel performance, attribution, and team delivery, building a high‐performing, data‐led marketing engine that drives sustainable growth in a regulated pharmacy environment, with a strong focus on treatment plans, repeat purchase, and lifetime value.

Key Responsibilities

Define and execute the overall marketing strategy aligned to business objectives: GMV growth, margin optimisation, treatment plan retention, and long‐term brand equity.

Own the marketing budget and full commercial performance across channels, with accountability for ROAS, CAC, LTV, retention, AOV, and conversion.

Set clear channel investment frameworks, balancing short‐term performance with long‐term brand and customer value.

Acquisition, Retention & Brand

Lead all acquisition channels including paid media, affiliates, and emerging growth levers, with a clear focus on efficiency and scalability.

Own retention and lifecycle marketing across CRM, email, treatment plans, and repeat purchase journeys.

Ensure acquisition, retention, and brand activity operate as a single, connected system rather than siloed channels.

Oversee the design and creative function, ensuring all output (paid ads, CRM, onsite assets) is high‐quality, on‐brand, compliant, and delivered at pace.

Translate trading and performance insights into clear creative direction that supports growth and conversion.

Maintain consistency of brand identity, tone of voice, and customer experience across all touchpoints.

Data, Analytics & Attribution

Ensure robust analytics and attribution frameworks are in place, including cohort analysis, RFM, A/B testing, and incrementality.

Use data to drive decision‐making, prioritisation, and continuous optimisation of spend and creative.

Team & Ways of Working

Build, lead, and develop a high‐performing marketing team with clear roles, ownership, and KPIs.

Establish strong operating rhythms, performance reviews, and accountability across channels and functions.

Create a culture of testing, learning, and continuous improvement.

Compliance & Cross‐Functional Leadership

Ensure all marketing activity is fully compliant with pharmacy regulations, advertising standards, GDPR, and platform policies.

Work closely with clinical, operations, product, and tech teams to optimise the end‐to‐end customer journey from first touch to repeat delivery.

Act as the senior marketing voice to the leadership team, providing clear performance reporting, insights, and recommendations.

Identify and test new growth opportunities including influencers, affiliate extensions, new formats, and emerging channels.

Reduce inefficiency and waste in media spend, scaling what works and stopping what doesn\’t.

Continuously raise the bar on execution, customer trust, and marketing effectiveness.

Reporting directly to the COO, working closely with the co‐founders on growth and strategic priorities.

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