Social Media & Content Manager in Aberdeen

About Us

We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV\’s parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US, Australia & more.

Having established ourselves as leaders in the UK market, we are now embarking on an exciting new growth stage, with aggressive expansion across the US market and beyond. We\’ve secured retail partnerships with major retailers like Tesco, Asda, John Lewis, Boots, Target and Nordstrom, and built a thriving community of parents who trust our brand.

Our small but mighty team of 10 drives our mission forward with creativity, authenticity, agility, and collaboration. If you\’re excited by the challenges that come with rapidly scaling a family business and want to make a real impact, we invite you to build with us.

Role Overview

Are you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts?

We\’re looking for a Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimizer, and trend-spotter all rolled into one. You\’ll take full ownership of our social media and brand presence across multiple channels.

This is a unique opportunity to work directly with our Marketing Director, who is committed to helping you grow. We\’re looking for someone willing to learn fast, take feedback, and level up quickly in a high-growth environment.

Location: In-house role based in Bournemouth, 5 days per week in office. Open to hybrid work for exceptional candidates located outside of Dorset.

Key Responsibilities

Social Media Strategy & Content Production

• Create, edit, and publish 3-4 pieces of polished content daily across Instagram, TikTok, Facebook, and YouTube
• Shoot and edit short-form video using CapCut, Premiere Pro, or Final Cut Pro
• Design graphics using Adobe Illustrator, Photoshop, and Canva
• Develop content pillars that drive engagement and meet KPIs

TikTok Creator Program & Performance Marketing

• Manage creator partnerships, spark codes, and performance tracking
• Handle back-end management of TikTok and Meta advertising platforms daily
• Coordinate creator seeding campaigns and leverage UGC
• Understand how organic content ties into paid strategy

Email Campaign Management

• Schedule and manage campaigns using existing flows and automation
• Coordinate email with social campaigns for cohesive messaging
• Monitor performance and optimize subject lines, content, and CTAs

AI Tools & Workflow Optimization

• Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and quality
• Test latest AI developments weekly and integrate into workflows
• Use AI for ideation, copywriting, image generation, and video enhancement

Multi-Market Content & Conversion Focus

• Create content that resonates across UK, US, and Australian markets
• Craft attention-grabbing hooks and problem-solution storytelling
• Design strategic CTAs that drive conversions
• Monitor trends daily and adapt to My Carry Potty\’s brand voice

Campaign Execution & Operations

• Work with Marketing Director to plan and execute multi-platform campaigns
• Coordinate launches across social, email, and paid ads
• Complete tasks independently and troubleshoot issues proactively

Must-Have Skills

Core Competencies

• Proven track record managing social for a D2C brand (parenting/lifestyle/product space preferred)
• Advanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolio
• Proficiency in Adobe Illustrator and Photoshop
• Hands-on experience with AI content tools and willingness to experiment with emerging platforms
• ESP experience (Klaviyo, Mailchimp, or similar)
• Familiarity with Meta and TikTok advertising platforms
• Understanding of consumer psychology and conversion-focused copywriting

Work Style

• Thrive in fast-paced environments with multiple deadlines
• Willing to learn fast and take on new challenges
• Proactive, solutions-oriented, and detail-focused
• Comfortable receiving feedback and iterating quickly

What We Offer

• Competitive salary based on experience
• Direct mentorship from Marketing Director
• Room to grow and develop new skills in a fast growing company
• Real impact on a rapidly scaling business
• Collaborative team culture where your ideas matter
• Mission-driven brand that genuinely helps families

Ready to Apply?

We value talent, creativity, and passion. If you have an exceptional portfolio and hunger to learn, we\’d love to hear from you – regardless of experience level.